Intro Mailerlite Help
When I asked you to name an email Marketing tool, what would you say? Mailerlite Help
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email advertising continues to be Dominated by the identical large players for the last ten years. Which means they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I’ll be ripping MailerLite from limb To limb to see whether it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site monitoring Mailerlite Help
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your organization name, site, Business, address, company size, record size and also the kind of material you plan to send.
Then, You Have to confirm your Website (or domain name).
This is still part of the approval process, and MailerLite will Simply inquire which email is associated to that domain so they can email you a verification link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite staff will review your application, assess your Website, and determine whether you’re a fantastic fit for their service.
(In other words, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to make campaigns and play with the features, but you will not have the ability to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these measures are not ideal for getting started, it Does help prevent unscrupulous users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to handle The majority of your email marketing.
(We’ll get to automations shortly, don’t worry.)
But if it is a new blog article, podcast, or timely Announcement, there is always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split campaign: Multiple email Variations, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, together with the option of altering the subject line and email content.
– RSS effort: Produce a recurring campaign That sends fresh content to readers using your website’s RSS feed.
Apart from a few additional options, most of these will follow Exactly the same step-by-step procedure of a normal campaign.
So let us walk you through it.
As Soon as You click on to create your effort, you’ll be asked to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from one of the pre-designed email templates — which will move you into the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, however, the layouts are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will choose the first template in the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add different Kinds of content to your email, such as videos, product columns, and societal links.
After making your changes, simply click’Done Editing’ and you will Be carried to the recipients’ options where you can select your classes or segments.
The tab also allows you To develop segment-like rules , in the event your targeting isn’t quite right.
Finally, right before sending, then you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that’s immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Mailerlite Help
Handling Your Subscribers
Possessing granular control over your subscribers is arguably one of The most essential aspects of any email marketing program today.
Because highly personalized efforts are necessary if You are searching to increase clicks, opens, and, above all, your conversions.
And while most providers allow you to”label” subscribers in order To target them more effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are basically rules.
Your subscribers belong to a segment only when they fulfill the Specified principles, and will be automatically added or eliminated so.
Here’s what establishing a rule looks like:
Notice how you can even combine Principles, as well as an alternate rule when the first does not exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are upgraded manually or via an Automation rule — that we’ll get to in a moment — and they don’t have any value besides what you call them.
As you Begin to use this stage, you’ll Start to understand Where Segments and Groups are typically used, however, MailerLite offers a hand in the event you’re unsure:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to bulge multiple contributors together according to a frequent denominator.
A tad confusing, I will admit… but I believe it is a fair trade-off For the additional flexibility. Besides, they are discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular fields, such as name, business, and country.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers together with Your custom field information in separate columns… or can simply add these fields to a types which will only apply to future readers.
Here’s a screenshot of a test area I made and added to a form:
I won’t go too much into the form Stuff here because I have a whole section on this below, but this is the approach I would recommend if you wanted to use this feature.
Again, as Soon as You’ve gathered your custom field data from fresh Subscribers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I’m barely scraping the surface Of what is possible with custom fields, but it is important that you know that this is a feature you can use.
Overall, it’s reasonable to state MailerLite has their subscriber Direction and personalization features on stage. Mailerlite Help
If you are not impressed by what you’ve seen up to Now, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it will offer a fantastic foundation to work from if, for example the majority of us, you don’t have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, though They ultimately do the same job; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual page builders, and this is already better than some dedicated solutions *Infection * WPBakery.
Together with the basic building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Decent set of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover here.
Let’s begin with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your site to display it on specific pages.
Despite beginning super basic, the form designer lets you To personalize everything from the form style, fields, background, title, enter fields and, clearly, the button.
Form text can also be edited directly, which gives you a chance To visualize your backup in real time.
It would’ve been nice to have Some templates, but as you know, there’s more to a form than simply its appearance.
Clicking the’Settings’ tab will allow you to configure how the Form works, including adding additional fields and setting a custom success page.
(There’s a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, Which can replace the embedded form and prevents users .
Last but surely not least, you Can check how your form displays on mobile by shifting the toggle to responsive mode.
You won’t be able to make any layout changes here, but it makes Sense to check, nevertheless.
So that is an overview of this Embedded form but as I said before, you can also create popup forms in MailerLite.
While the majority of this setup Procedure is identical, there are A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a fantastic base to work from and the editor is just as easy to use for this form kind.
Clicking on the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types Now around:
Considering paid programs like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this level of control over popup types.
And, as before, you can perform with the styling options to get it Matched up with your own branding.
Finally, you can Select the near Behaviour of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have .
That is where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation analytics, and form signups.
Clicking into any effort will Give you special coverage for that campaign.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and much more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, you can click into individual areas of the report for a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also displays a click map, so You can see your subscribers interacted with your mails compared to another.
Reports for automations are also Available under the’Automations’ tab, even though I found these to be less enlightening than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and most will get the available data more than enough to fulfill their demands.
What is email marketing with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you’ve ever used a visual workflow builder, then You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something which certainly can not be said for each and every email advertising software.
After setting your trigger, you can begin adding steps to your workflow.
These measures can be anything from sending an email, including a Delay, a conditional split, or an act, like transferring a subscriber or updating their records.
Here’s a simple workflow I set together, where readers Are unsubscribed when they don’t open my email within 7 days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional elements. (Split, Visit, Goal, etc.. )
For Instance, there’s currently no automation for transferring Subscribers directly into a different automation.
That being said, most of these actions can still be achieved by moving Subscribers into various classes that activate new automation workflows. It’s just much less efficient…. yet.
Another matter of efficacy here is when creating new mails In the automation workflow builder.
After adding an email block to The workflow, you will be asked to add your subject line which appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, however, as Soon as You’ve established your email, clicking the ‘Done editing’ button will guide you straight back to the automations workflow rather than the usual sending options.
Finally, your email will probably be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation cube, which means it’s possible to get an concept about what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it’s actually much quicker than what I am utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, so you’ll likely find that this downgrade in functionality.
It is quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there is one type of automation You will not find in MailerLite, and I think that it’s important to highlight.
The ability to trigger an automation (or step) based on the way Subscribers interact with the webpages on your site.
This Sort of behavioral targeting just isn’t available in MailerLite at this time, so if it’s something you use or plan to use, you may want to skip this one. Mailerlite Help
The Price of MailerLite is no doubt one of those tools largest Selling points, and let us face it, we all love a good bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While there is some subtle Branding in your mails using this program, it is still an amazing option for those starting out.
And what about the premium programs?
It ends up, at around half of the Price of this rivalry on average, MailerLite is by far among the least expensive options available on the industry. Additionally, if you’re ready to pay annually, you are also able to get an even greater discount.
In Reality, I have not been able to find anything that does exactly the same job, cheaper.
MailerLite is one of those very few email marketing tools The (very crowded) industry in recent decades, and that’s no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you In the comments. Mailerlite Help