Introduction Mailerlite Node Js
If I asked you to name an email Marketing tool, what could you say? Mailerlite Node Js
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email advertising has been Dominated by the identical large players for the last ten years. Which means they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I’ll be tearing MailerLite from limb To limb to see if it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Mailerlite Node Js
Like most email advertising providers these days, you will need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information such as your organization name, website, Business, address, company size, list size and even the type of material you plan to send.
Then, You Have to confirm your Site (or domain ).
This is still part of the approval process, and MailerLite will Simply ask which email is associated to this domain in order that they can email you a confirmation link.
As Soon as You’ve completed those Steps, you ought to wait it out.
The MailerLite team will review your application, assess your Website, and ascertain whether you are a fantastic match for their services.
(Quite simply, they are making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to make campaigns and play with the attributes, but you will not be able to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these measures aren’t ideal for getting started, it Does help stop malicious users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle Nearly all your email marketing.
(We will get to automations soon, don’t worry.)
But if it is a new blog post, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Variations, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, together with the choice of changing the subject line and email content.
– RSS effort: Produce a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Apart from a few added options, the Majority of these will follow The exact same step-by-step procedure of a normal campaign.
So let us walk you through it.
As Soon as You click on to create your effort, you’ll be requested to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and select from among their pre-designed email templates — that will move you into the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, but the layouts are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will select the first template from the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also use the cubes in the sidebar to include distinct Kinds of articles to your email, such as videos, product columns, and social connections.
After making your adjustments, just click’Done Editing’ and you’ll Be taken to the recipients’ choices where you are able to select your classes or sections.
The tab also allows you To develop segment-like rules , in case your targeting is not quite perfect.
Finally, right before sending, you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that is immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Mailerlite Node Js
Handling Your Clients
Possessing granular control over your subscribers is arguably among The most important aspects of any email marketing program today.
Because highly personalized campaigns Are Essential if You’re searching to increase opens, clicks, and, above all, your own conversions.
And while most providers Permit You to”tag” subscribers in order To target them more effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are essentially rules.
Your readers belong to a section only when they meet the Specified rules, and will be automatically added or removed so.
Here’s what establishing a rule looks like:
Notice how you can also combine Rules, as well as another rule when the first does not exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are updated manually or through an Automation rule — that we’ll get to in a minute — and they don’t have any value aside from what you actually call them.
As you start to use this platform, you’ll Start to understand At which Segments and Groups are generally used, however, MailerLite offers a hand in case you’re uncertain:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to lump multiple subscribers collectively according to a common denominator.
A tad confusing, I’ll admit… but I feel it is a fair trade-off For the added flexibility. In any case, they are optional.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular areas, such as title, company, and nation.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers together with Your custom field data in separate columns… or may easily add these fields to your forms which will only apply to prospective readers.
Here’s a screenshot of a test field I made and added into a form:
I will not go too much to the form Stuff here since I have an entire section on this below, but this is the approach I’d recommend if you wished to use this feature.
Again, once you’ve collected your custom field information from new Subscribers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I am barely scraping the surface Of what’s possible with custom fields, but it is important to understand this is a feature you may use.
Overall, it’s reasonable to state MailerLite has their contributor Management and personalization features on point. Mailerlite Node Js
If you are not impressed by what you’ve seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you’ll be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it does offer a fantastic foundation to work from if, for example the majority people, you don’t have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, however They ultimately do the same task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual site builders, and this is already better than some dedicated alternatives *cough* WPBakery.
Together with the fundamental building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Decent set of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover .
Let us start with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your website to show it on specific pages.
Despite beginning super basic, the form designer allows you To customize everything from the form style, fields, background, title, input fields and, of course, the button.
Form text may also be edited directly, which Provides you a chance To envision your own backup in real time.
It would’ve been nice to have Some templates, but as you know, there is more to some form than just its physical appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form works, such as adding additional fields and establishing a custom success page.
(There’s a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, That can replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can assess how your form screens on mobile by switching the toggle to reactive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to check, nevertheless.
So that’s an Summary of the Embedded form but like I said before, you can also create popup forms in MailerLite.
While the Vast Majority of this setup process is identical, there are A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a fantastic base to work from and the editor is just as simple to use with this form kind.
Clicking the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Considering paid programs like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup types.
And, as before, you can perform the styling options to get it Matched with your branding.
Last, you can choose the close Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have .
That is where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation stats, and form signups.
Clicking into any campaign will Give you specific coverage for that effort.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of the report to get a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also displays a click map, so You can see precisely how your readers interacted to one another.
Reports for automations are also Accessible under the’Automations’ tab, even though I found these to be less insightful than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and many will find the available data more than enough to meet their demands.
What’s email marketing without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you have used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something that certainly can not be said for each and every email advertising program.
After setting your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, adding a Delay, a bubble break, or an action, such as transferring a contributor or upgrading their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed when they do not open my email within 7 days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite should have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional elements. (Split, Go To, Goal, etc.)
For example, there’s now no automation for moving Subscribers directly into another automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into various classes that activate new automation workflows. It’s just much less effective…. yet.
Another matter of efficacy here is when creating new emails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your subject line which appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, however, once you’ve created your email, clicking on the ‘Done editing’ button will guide you straight back to the automations workflow instead of the usual sending options.
Ultimately, your email address will probably be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email inside your automation cube, which means it’s possible to get an idea about what it contains at a glance.
While this process may seem like A grind on paper, it’s really much faster than what I am utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, you will likely find that this downgrade in performance.
It’s quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there’s 1 Kind of automation You won’t find in MailerLite, and I think it’s very important to highlight.
The ability to trigger an automation (or step) based on the way Subscribers interact with all the pages on your website.
This kind of behavioral targeting only isn’t available in MailerLite right now, so if it’s something you use or plan to utilize, you may want to skip this one. Mailerlite Node Js
The cost of MailerLite is undoubtedly one of those tools largest Selling points, and let’s face it, we all love a good bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding on your emails using this program, it is still an amazing alternative for those starting out.
And what about the premium programs?
It ends up, at around half of the Price of the rivalry generally, MailerLite is undoubtedly one of the least expensive options on the market. Plus, if you are willing to pay yearly, you can also get a much greater discount.
In fact, I have not been able to find anything that does exactly the same job, cheaper.
MailerLite is among those few marketing tools The (very crowded) sector in recent years, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you In the remarks. Mailerlite Node Js