Introduction Mailerlite Popup Form
If I asked you to name an email Marketing tool, what could you say? Mailerlite Popup Form
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email marketing continues to be Dominated by the same large players for the previous decade. Which means they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this short article, I’ll be tearing MailerLite from limb To limb to see if it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Mailerlite Popup Form
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information such as your organization name, website, Industry, address, business size, list size and even the kind of content you plan to send.
Then, You Have to verify your Site (or domain ).
This remains part of this acceptance process, and MailerLite will Simply inquire which email is related to that domain in order that they can email you a verification link.
Once you’ve completed those Measures, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Website, and determine whether you’re a fantastic match for their services.
(Quite simply, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to create campaigns and play with the attributes, but you won’t be able to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these measures are not ideal for getting started, it Does help prevent unscrupulous users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle Nearly all your email advertising.
(We will get to automations shortly, don’t worry.)
But if it’s a new blog article, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, with the option of altering the subject line and email content.
– RSS effort: Produce a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Aside from a few additional options, the Majority of these will follow Exactly the same step-by-step procedure of a standard effort.
So let us walk you through it.
As Soon as You click on to create your campaign, you’ll be asked to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from among the pre-designed email templates — that will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to choose From which is somewhat on the low side, but the layouts are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll select the first template from the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add different Types of content to your email, including videos, merchandise columns, and societal links.
After making your adjustments, just click’Done Editing’ and you’ll Be taken to the recipients’ choices where you are able to select your groups or segments.
The advanced tab also allows you To develop segment-like rules on-the-fly, in the event your targeting isn’t quite right.
Finally, before sending, then you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that’s instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Mailerlite Popup Form
Handling Your Subscribers
Having granular control over your readers is arguably among The most important facets of any email marketing program today.
Because highly personalized efforts Are Essential if You are looking to increase clicks, opens, and, above all, your own conversions.
And while most providers Permit You to”label” subscribers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you open up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a section only when they fulfill the Specified principles, and will be automatically added or eliminated so.
Here’s what setting up a rule looks like:
Notice how you can even combine Principles, in addition to another rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Unlike Segments, Groups are updated manually or via an Automation principle — that we will get to in a minute — and they have no value aside from what you call them.
As you start to use this platform, you’ll begin to understand Where Segments and Groups are typically used, but MailerLite delivers a hand in case you’re uncertain:
Basically, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to bulge multiple subscribers together based on a frequent denominator.
A tad confusing, I will admit… but I feel it’s a fair trade-off For the added flexibility. In any case, they’re discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their particular fields, such as title, business, and nation.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers together with Your custom field data in separate columns… or may simply add these fields to your forms which will only apply to prospective subscribers.
Here’s a screenshot of a test field I made and added to a form:
I won’t go too much to the form Things here because I have an entire section on that below, but this is the approach I would recommend if you wanted to use this feature.
Again, once you’ve gathered your custom field information from new Subscribers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I’m barely scratching the surface Of what’s possible with custom fields, but it’s important that you understand this is a feature you can use.
Overall, it’s fair to state MailerLite has their contributor Direction and personalization features on stage. Mailerlite Popup Form
If you’re not impressed by what you’ve seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it will offer a fantastic base to work from if, for example most of us, you do not have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, however They all finally do the identical task; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and it is already better than some dedicated solutions *Infection * WPBakery.
Along with the basic building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Decent set of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover here.
Let us start with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your site to display it on particular pages.
Despite beginning super basic, the form designer lets you To customize everything in the kind style, subjects, background, name, input fields and, clearly, the button.
Form text can also be edited directly, which Provides you a chance To envision your own backup in real-time.
It would’ve been nice to have Some templates, but as you know, there is more to a form than simply its appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form works, including adding additional fields and setting a custom success page.
(There is even a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, That will replace the embedded kind also prevents users .
Last but certainly not least, you Can assess how your form displays on mobile by switching the toggle to responsive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to check, nevertheless.
So that’s an Summary of the Embedded form but as I said before, you may also create popup forms in MailerLite.
While the Vast Majority of this setup process is identical, there are A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a good foundation to work from and the editor is at least as easy to use for this form kind.
Clicking on the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types Now around:
Considering paid programs like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, as before, you can play the styling options to get it Matched with your own branding.
Finally, you can choose the close Behavior of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have both.
This is really where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation stats, and form signups.
Clicking into any campaign will Give you special reporting for that campaign.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, you can click into different areas of this report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also shows a click map, so You can see your readers interacted with your emails in relation to another.
Reports for automations will also be Accessible under the’Automations’ tab, even though I found these to be less enlightening than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and many will get the available statistics more than sufficient to fulfill their demands.
What is email marketing with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you have ever used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something which certainly can not be said for every email marketing program.
After setting your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, including a Postpone, a bubble break, or an action, like moving a contributor or updating their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed when they don’t open my email within 7 days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional elements. (Split, Visit, Goal, etc.. )
For Instance, there’s currently no automation for moving Subscribers directly into another automation.
That being said, most of these actions can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It is simply much less effective…. yet.
Another matter of efficacy here is when creating new emails In the automation workflow builder.
After adding an email cube to The workflow, you will be asked to add your subject line that then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, but as Soon as You’ve created your email, clicking the ‘Done editing’ button will guide you back to the automations workflow instead of the usual sending options.
Ultimately, your email will probably be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email within your automation cube, which means you can get an concept about what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it is actually much faster than what I’m used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, so you’ll likely find that this downgrade in functionality.
It is quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there’s one type of automation You won’t find in MailerLite, also I think that it’s very important to highlight.
The ability to activate an automation (or step) based on how Subscribers interact with the pages on your site.
This kind of behavioral targeting just is not available in MailerLite right now, so if it’s something you use or intend to use, you might want to skip this one. Mailerlite Popup Form
The Price of MailerLite is undoubtedly one of the tools biggest Selling points, and let’s face it, most of us love a good deal.
For starters, they offer an infinite free plan that includes All features (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding on your mails using this program, it is still an amazing alternative for those starting out.
And what about the top programs?
It turns out, at approximately half of the Cost of this competition on average, MailerLite is by far one of the cheapest options available on the market. Additionally, if you’re willing to pay annually, you can also get a much greater discount.
In fact, I have not been able to locate anything that does the Exact Same job, cheaper.
MailerLite is among those few marketing tools to disrupt The (very crowded) industry in the last couple of years, and that’s no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you In the comments. Mailerlite Popup Form