Introduction Mailerlite Pricing
When I asked you to name an email Marketing tool, what could you say? Mailerlite Pricing
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email advertising has been Dominated by the same big players for the last decade. Which means that they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I will be tearing MailerLite from limb To limb to find out whether it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Mailerlite Pricing
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information such as your company name, website, Business, address, business size, record size and also the kind of material you intend to send.
Then, you need to verify your Website (or domain ).
This is still part of the approval process, and MailerLite will Simply inquire which email is related to that domain so they can email you a confirmation link.
As Soon as You’ve completed these Steps, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Site, and ascertain whether you’re a fantastic fit for their services.
(In other words, they are making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to make campaigns and perform with the attributes, but you won’t have the ability to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these measures are not ideal for getting started, it Does help prevent unscrupulous users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with Nearly all your email marketing.
(We’ll get to automations soon, don’t worry.)
But whether it’s a brand new blog post, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several choices.
– Regular campaign: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, together with the choice of changing the subject line and email content.
– RSS effort: Produce a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Aside from a few added choices, the Majority of these will follow Exactly the same step-by-step process of a standard campaign.
So let us walk you through it.
As Soon as You click to create your effort, you’ll be requested to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and select from one of the pre-designed email templates — that will move you into the dragn’ drop editor .
At the time of writing, there are 21 email templates to select From which is somewhat on the low side, but the layouts are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll choose the first template from the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include distinct Kinds of content to your email, including videos, product columns, and societal links.
After making your adjustments, simply click’Done Editing’ and you will Be carried to the recipients’ choices where you can select your classes or segments.
The advanced tab also allows one To develop segment-like rules , in case your targeting is not quite perfect.
Finally, right before sending, then you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that’s immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Mailerlite Pricing
Managing Your Subscribers
Having granular control over your readers is arguably one of The most essential facets of any email marketing program today.
Because highly personalized campaigns Are Essential if You are searching to increase clicks, opens, and, above all, your own conversions.
And while many providers Permit You to”tag” subscribers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are essentially principles.
Your readers belong to a section only when they fulfill the Specified principles, and will be automatically inserted or removed accordingly.
Here is what setting up a rule looks like:
Notice how you can even combine Principles, in addition to another rule when the first does not exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Unlike Segments, Groups are updated manually or through an Automation principle — which we will get into in a moment — and they have no value besides what you actually call them.
As you start to use this platform, you’ll begin to understand At which Segments and Groups are typically used, however, MailerLite delivers a hand in case you’re uncertain:
Basically, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to lump multiple subscribers collectively based on a frequent denominator.
A tad confusing, I’ll admit… but I believe it is a fair trade-off For the additional flexibility. Besides, they’re discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this region with their own areas, such as title, business, and country.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers together with Your custom field information in distinct columns… or can easily add these fields to your types which will only apply to prospective readers.
Here’s a screenshot of a test area I made and added to a form:
I won’t go too much to the form Stuff here since I have an entire section on this below, but this is the approach I would recommend if you wanted to use this feature.
Again, as Soon as You’ve gathered your custom field data from new Subscribers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I’m barely scratching the surface Of what is possible with custom fields, but it’s important to know that this is a feature you may use.
Overall, it is fair to state MailerLite has their subscriber Management and personalization features on point. Mailerlite Pricing
If you are not impressed by what you have seen up to Now, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it will offer a great foundation to work from if, for example most people, you do not have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, though They all ultimately do the same task; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual page builders, and it is already better than a few dedicated solutions *cough* WPBakery.
Along with the basic building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Adequate pair of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a lot to cover .
Let us begin with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your website to show it on particular pages.
Despite starting off super fundamental, the form designer lets you To customize everything in the form style, subjects, background, name, enter fields and, of course, the button.
Form text can also be edited directly, which Provides you a Opportunity To visualize your backup in real time.
It would’ve been nice to have Some templates, but as you know, there is more to some form than just its appearance.
Clicking the’Settings’ tab will allow you to configure how the Form works, including adding additional fields and establishing a custom success page.
(There is a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, Which will replace the embedded kind also prevents users .
Last but certainly not least, you Can assess how your form screens on cellular by shifting the toggle to responsive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to check, nevertheless.
So that is an Summary of the Embedded form but like I said before, you may even create popup forms in MailerLite.
While the majority of this installation process is identical, there are Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a good foundation to work from and the editor is just as simple to use for this form type.
Clicking on the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types Now around:
Contemplating paid tools such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup types.
And, as before, you can perform with the styling options to get it Matched with your branding.
Last, you can choose the close Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have .
That is really where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation analytics, and form signups.
Clicking into any campaign will Give you specific reporting for this campaign.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, it is possible to click into individual areas of this report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also shows a click map, so You can see your subscribers interacted to another.
Reports for automations are Available under the’Automations’ tab, though I found to be less insightful than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will find the available data more than sufficient to fulfill their demands.
What’s email marketing with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you have used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something that certainly can not be said for every email marketing program.
After establishing your trigger, you can begin adding steps to your workflow.
These steps could be anything from sending an email, adding a Delay, a conditional split, or an act, like transferring a subscriber or upgrading their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed when they don’t open my email within seven days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional elements. (Split, Visit, Goal, etc.. )
For example, there’s currently no automation for transferring Readers directly into a different automation.
That being said, most of these activities can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It is simply not as effective…. yet.
Another question of efficiency here is when creating new emails From the automation workflow builder.
After adding an email block to The workflow, you will be asked to put in your topic line that then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the review.
This time, however, as Soon as You’ve created your email, clicking on the ‘Done editing’ button will direct you straight back into the automations workflow rather than the usual sending alternatives.
Finally, your email will be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation cube, so it’s possible to find an concept about what it contains at a glimpse.
While this process may seem like A grind on newspaper, it’s actually much faster than what I’m used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, so you will likely find that this downgrade in performance.
It is quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there is one Kind of automation You will not find in MailerLite, and that I think that it’s important to highlight.
The ability to trigger an automation (or measure ) based on the way Readers interact with the pages on your website.
This kind of behavioral targeting only isn’t accessible MailerLite right now, so if it’s something you use or intend to utilize, you may want to skip this one. Mailerlite Pricing
The cost of MailerLite is no doubt one of the tools largest Selling things, and let’s face it, most of us love a fantastic bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding on your mails using this plan, it’s still an amazing alternative for those starting out.
And what about the premium plans?
It ends up, at around half the Cost of this competition generally, MailerLite is by far one of the cheapest options on the industry. Plus, if you are ready to pay yearly, you are also able to get an even better discount.
In Reality, I have not been able to locate anything that does the Exact Same job, cheaper.
MailerLite is one of those very few email marketing tools to interrupt The (very crowded) sector in the last couple of years, which is no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to beat.
Thinking about giving it a spin? Let us know how it works for you In the remarks. Mailerlite Pricing