Background Mailerlite Squarespace
When I asked you to name an email Marketing instrument, what could you say? Mailerlite Squarespace
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email advertising continues to be Dominated by the same big players for the last decade. Which means they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I will be ripping MailerLite from limb To limb to find out whether it stands its ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Mailerlite Squarespace
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your company name, website, Business, address, company size, list size and even the type of material you intend to send.
Then, You Have to confirm your Website (or domain ).
This is still part of the approval process, and MailerLite will Simply ask which email is related to that domain in order that they can email you a confirmation link.
As Soon as You’ve completed those Measures, you’ll need to wait it out.
The MailerLite team will review your application, check your Site, and ascertain whether you are a good fit for their service.
(In other words, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to create campaigns and play with the attributes, but you won’t have the ability to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these steps are not perfect for getting started, it Does help prevent unscrupulous users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with The majority of your email marketing.
(We will get to automations shortly, don’t worry.)
But if it is a brand new blog post, podcast, or timely Announcement, there is always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several options.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, together with the choice of changing the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few added choices, most of these will follow Exactly the same step-by-step process of a normal effort.
So let us walk you through it.
Once you click to create your campaign, you’ll be requested to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from among the pre-designed email templates — which will move you into the dragn’ drop editor by default.
In the time of writing, you’ll find 21 email templates to choose From which is a little on the low side, but the designs are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will choose the first template in the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Kinds of content to your email, including videos, product columns, and societal links.
After making your changes, just click’Done Editing’ and you will Be carried to the recipients’ choices where you are able to choose your classes or segments.
The advanced tab also allows one To build segment-like rules on-the-fly, in the event your targeting isn’t quite perfect.
Finally, before sending, you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, if that is immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Mailerlite Squarespace
Managing Your Clients
Having granular control over your subscribers is arguably among The most essential facets of any email advertising program now.
Because highly personalized campaigns are necessary if You are looking to increase clicks, opens, and, above all, your conversions.
And while most providers allow you to”tag” subscribers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are essentially rules.
Your readers belong to a segment only when they fulfill the Specified principles, and are automatically inserted or removed accordingly.
Here is what establishing a rule looks like:
Notice the way you can even blend Principles, as well as an alternate rule if the first does not exist.
Pretty smart, eh?
The following tab is for classes, and despite the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it.)
Unlike Segments, Groups are upgraded manually or through an Automation principle — that we will get to in a moment — and they have no value besides what you actually call them.
As you Begin to use this platform, you’ll Start to understand Where Segments and Groups are typically used, however, MailerLite offers a hand in the event you’re unsure:
Basically, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments allow you to lump multiple contributors collectively according to a frequent denominator.
A tad confusing, I’ll admit… but I believe it’s a fair trade-off For the added flexibility. Besides, they’re discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular fields, such as name, company, and country.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers together with Your custom field data in distinct columns… or can easily add these fields to a types which will only apply to future subscribers.
Here’s a screenshot of a test area I made and added into a form:
I won’t go too much into the shape Stuff here because I have an entire section on that below, but this is the approach I would recommend if you wished to use this attribute.
Again, as Soon as You’ve collected your custom field information from fresh Subscribers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I am barely scraping the surface Of what is possible with custom fields, but it is important that you know that this is a feature you can use.
Overall, it is fair to say MailerLite has their contributor Direction and personalization features on stage. Mailerlite Squarespace
If you are not impressed with what you’ve seen up to Now, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it does offer a great foundation to work from if, for example the majority of us, you do not have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, though They ultimately do the same task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual page builders, and it is better than a few dedicated alternatives *Infection * WPBakery.
Along with the basic building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Adequate pair of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover here.
Let us begin with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your site to display it on particular pages.
Despite beginning super fundamental, the form designer lets you To customize everything from the kind style, fields, background, title, input fields and, clearly, the button.
Form text may also be edited directly, which gives you a Opportunity To envision your own backup in real time.
It would have been nice to have Some templates, but as you know, there is more to some form than just its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form works, including adding additional fields and setting a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, Which can replace the embedded form and prevents users from redirecting.
Last but certainly not least, you Can assess how your form displays on cellular by shifting the toggle to reactive mode.
You won’t be able to make any layout changes here, but it makes Sense to test, nevertheless.
So that’s an overview of this Embedded form but as I said before, you may also create popup forms in MailerLite.
While the majority of the installation process is identical, there are A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a fantastic base to work from and the editor is at least as simple to use with this form kind.
Clicking the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types This time around:
Contemplating paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to see this level of control over popup types.
And, like before, you can play the styling options to get it Matched with your own branding.
Last, you can Select the close Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have both.
That is where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation analytics, and kind signups.
Clicking into any effort will Give you special reporting for this effort.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the average user…
…but if you really want To dig into the numbers, it is possible to click into individual areas of this report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so You can see how your readers interacted to one another.
Reports for automations are also Accessible under the’Automations’ tab, although I found to be less enlightening than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and many will get the available statistics more than sufficient to fulfill their needs.
What’s email advertising with no dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you have ever used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something which certainly can not be said for each and every email advertising program.
After setting your trigger, you can begin adding measures to your workflow.
These measures can be anything from sending an email, including a Postpone, a conditional split, or an action, such as moving a contributor or upgrading their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed if they don’t open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional components. (Split, Visit, Goal, etc.)
For example, there’s now no automation for moving Readers directly into a different automation.
That being said, most of these actions can still be achieved by moving Subscribers into various groups that trigger new automation workflows. It’s simply much less efficient…. yet.
Another matter of efficiency here is when generating new emails From the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to put in your subject line that appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, but as Soon as You’ve created your email, clicking the ‘Done editing’ button will guide you straight back to the automations workflow instead of the usual sending alternatives.
Finally, your email address will probably be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email inside your automation cube, which means it’s possible to get an concept of what it contains at a glimpse.
While this process may seem like A grind on newspaper, it is really much faster than what I’m utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you will probably find this a downgrade in functionality.
It is quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there’s one type of automation You won’t find in MailerLite, also that I think it’s very important to highlight.
The ability to trigger an automation (or measure ) based on how Readers interact with the pages on your website.
This kind of behavioral targeting only is not accessible MailerLite right now, so if it’s something you use or plan to use, you might want to skip this one. Mailerlite Squarespace
The cost of MailerLite is one of the tools biggest Selling points, and let’s face it, most of us love a good bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding on your mails using this plan, it’s still an amazing option for anyone starting out.
And what about the premium programs?
It ends up, at approximately half the Cost of this competition on average, MailerLite is by far one of the cheapest options on the industry. Plus, if you’re ready to pay annually, you can also get an even greater discount.
In Reality, I have not been able to locate anything that does the Exact Same job, cheaper.
MailerLite is among those few marketing tools The (very crowded) sector in the last couple of decades, which is no easy feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to beat.
Thinking about giving it a spin? Let us know how it works for you From the remarks. Mailerlite Squarespace