Background Mailerlite Transactional Email
If I asked you to name an email Marketing instrument, what could you say? Mailerlite Transactional Email
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email advertising continues to be Dominated by the same big players for the last ten years. Which means that they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I’ll be tearing MailerLite from limb To limb to see whether it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email components such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Mailerlite Transactional Email
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your organization name, website, Business, address, company size, list size and also the type of content you plan to send.
Then, you need to verify your Site (or domain ).
This is still part of the acceptance process, and MailerLite will Simply inquire which email is related to this domain in order that they could email you a confirmation link.
Once you’ve completed those Measures, you ought to wait it out.
The MailerLite staff will review your application, check your Site, and determine whether you’re a good fit for their service.
(In other words, they are making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to make campaigns and perform with the features, but you won’t have the ability to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these steps aren’t perfect for getting started, it Does help prevent unscrupulous users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with Nearly all your email marketing.
(We will get to automations soon, do not worry.)
But whether it’s a new blog article, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will give you several choices.
– Regular effort: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, together with the choice of altering the subject line and email articles.
– RSS effort: Create a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few added choices, most of these will follow Exactly the same step-by-step process of a normal campaign.
So let’s walk you through it.
Once you click on to create your campaign, you’ll be requested to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from among their pre-designed email templates — that will move you to the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, however, the layouts are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll select the first template from the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add distinct Types of articles to your email, including videos, product columns, and societal connections.
After making your adjustments, simply click’Done Editing’ and you’ll Be carried to the recipients’ options where you can choose your groups or segments.
The advanced tab also allows one To build segment-like rules , in case your targeting isn’t quite perfect.
Finally, before sending, you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that’s immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Mailerlite Transactional Email
Handling Your Clients
Having granular control over your subscribers is arguably among The most important facets of any email marketing software today.
Because highly personalized campaigns are necessary if You are searching to increase clicks, opens, and, most importantly, your conversions.
And while many providers Permit You to”label” readers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are basically principles.
Your subscribers belong to a section only when they fulfill the Specified principles, and are automatically inserted or eliminated accordingly.
Here is what setting up a rule looks like:
Notice how you can also combine Principles, as well as another rule if the first does not exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Contrary to Segments, Groups are upgraded manually or via an Automation rule — which we will get to in a minute — and they have no value besides what you call them.
As you start to use this platform, you’ll begin to understand Where Segments and Groups are generally used, however, MailerLite offers a hand in case you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to bulge multiple subscribers collectively based on a frequent denominator.
A tad confusing, I will admit… but I feel it’s a fair trade-off For the added flexibility. In any case, they are discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular fields, such as name, company, and country.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers together with Your custom field data in separate columns… or may simply add these fields to your forms which will only apply to prospective subscribers.
Here’s a screenshot of a test area I created and added into a form:
I won’t go too much into the shape Things here since I have a whole section on this below, but this is the strategy I’d recommend if you wanted to use this attribute.
Again, as Soon as You’ve collected your custom field data from new Subscribers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I am barely scratching the surface Of what is possible with custom fields, but it’s important to understand that this is a feature you can use.
Overall, it’s reasonable to state MailerLite has their subscriber Management and personalization features on stage. Mailerlite Transactional Email
If you’re not impressed by what you have seen up to Now, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it does offer a great base to work from if, for example the majority people, you don’t have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, though They all ultimately do the identical job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual site builders, and this is already better than some dedicated solutions *cough* WPBakery.
Along with the basic building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Decent pair of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover here.
Let us begin with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your site to display it on specific pages.
Despite beginning super fundamental, the form designer allows you To customize everything from the form style, fields, background, name, enter fields and, of course, the button.
Form text may also be edited directly, which Provides you a Opportunity To envision your own copy in real-time.
It would have been nice to have Some templates here, but as you know, there’s more to some form than just its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form works, including adding extra fields and setting a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, That can replace the embedded kind also prevents users from redirecting.
Last but surely not least, you Can check the way your form displays on mobile by shifting the toggle to responsive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to test, nevertheless.
So that’s an Summary of this Embedded form but like I said before, you may also create popup forms in MailerLite.
While the majority of this installation process is identical, there are Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a fantastic base to work from and the editor is at least as simple to use with this form kind.
Clicking the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Considering paid programs such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup types.
And, as before, you can play the styling options to get it Matched with your branding.
Last, you can Select the near Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have .
This is really where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Statistics in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation analytics, and kind signups.
Clicking into any campaign will Give you specific coverage for this effort.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, you can click into individual areas of the report to get a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also displays a click map, so You can see your readers interacted to another.
Reports for automations are Accessible under the’Automations’ tab, though I found these to be less insightful than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will get the available data more than enough to fulfill their demands.
What is email marketing without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you’ve used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something that certainly can not be said for each and every email marketing program.
After setting your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, including a Postpone, a conditional split, or an act, such as moving a contributor or updating their records.
Here’s a simple workflow I set together, where readers Are unsubscribed if they do not open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite ought to not have any trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional components. (Split, Go To, Goal, etc.. )
For example, there’s currently no automation for transferring Subscribers directly into a different automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into different classes that activate new automation workflows. It’s simply much less efficient…. yet.
Another matter of efficacy here is when creating new mails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your subject line which appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, however, once you’ve created your email, clicking on the ‘Done editing’ button will guide you straight back to the automations workflow instead of the usual sending options.
Finally, your email address will probably be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email within your automation cube, so you can find an idea about what it contains at a glimpse.
While this process may seem like A grind on newspaper, it is actually much faster than what I’m utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, you will probably find that this downgrade in performance.
It is quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there is one Kind of automation You won’t find in MailerLite, also that I think that it’s important to highlight.
The ability to activate an automation (or step) based on the way Subscribers interact with the pages on your website.
This Sort of behavioral targeting just is not accessible MailerLite at this time, so if it’s something you use or intend to use, you might want to skip this one. Mailerlite Transactional Email
The Price of MailerLite is among the tools biggest Selling things, and let’s face it, most of us love a fantastic deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding on your emails using this plan, it’s still an amazing option for those starting out.
And what about the top plans?
It turns out, at around half the Cost of the rivalry generally, MailerLite is undoubtedly among the cheapest options on the market. Additionally, if you’re willing to pay yearly, you can also get an even greater discount.
In Reality, I haven’t been able to locate anything that does the Exact Same job, cheaper.
MailerLite is one of those email advertising tools The (very crowded) sector in the last couple of decades, and that’s no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you From the remarks. Mailerlite Transactional Email