Intro Mailerlite Tutorials
If I asked you to name an email Marketing instrument, what would you say? Mailerlite Tutorials
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email advertising has been Dominated by the identical big players for the last decade. Which means that they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I will be ripping MailerLite from limb To limb to find out if it really stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Mailerlite Tutorials
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to correctly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information such as your company name, site, Business, address, business size, list size and even the type of material you plan to send.
Then, you need to confirm your Site (or domain ).
This remains part of the acceptance process, and MailerLite will Simply ask which email is related to that domain so they could email you a confirmation link.
As Soon as You’ve completed those Steps, you’ll need to wait it out.
The MailerLite staff will review your application, check your Website, and ascertain whether you are a good fit for their services.
(In other words, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to make campaigns and perform with the attributes, but you won’t have the ability to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these steps are not perfect for getting started, it Does help stop malicious users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to handle The majority of your email marketing.
(We will get to automations shortly, don’t worry.)
But if it is a new blog post, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several options.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, with the choice of altering the subject line and email content.
– RSS effort: Create a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Aside from a few added options, most of these will follow The same step-by-step procedure of a normal campaign.
So let us walk you through it.
Once you click to create your campaign, you’ll be requested to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from among the pre-designed email templates — that will move you into the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, but the layouts are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will choose the first template in the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to add different Types of content to your email, such as videos, product columns, and societal links.
After making your adjustments, simply click’Done Editing’ and you’ll Be taken to the recipients’ choices where you can choose your classes or sections.
The advanced tab also allows one To develop segment-like rules , in case your targeting is not quite perfect.
Finally, right before sending, then you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, if that’s instantly, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Mailerlite Tutorials
Managing Your Subscribers
Possessing granular control over your readers is arguably among The most important aspects of any email marketing program today.
Because highly personalized campaigns are necessary if You are searching to increase clicks, opens, and, above all, your conversions.
And while many providers allow you to”tag” readers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are essentially rules.
Your readers belong to a segment only when they meet the Specified principles, and are automatically added or removed accordingly.
Here’s what establishing a rule looks like:
Notice how you can even combine Principles, in addition to an alternate rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in name, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are upgraded manually or via an Automation rule — that we’ll get to in a moment — and they don’t have any value aside from what you actually call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are typically used, however, MailerLite offers a hand in the event you’re uncertain:
Basically, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to lump multiple contributors collectively according to a common denominator.
A tad confusing, I will admit… but I feel it is a fair trade-off For the additional flexibility. In any case, they’re discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their particular fields, such as title, company, and country.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your subscribers along with Your custom field information in separate columns… or may easily add these fields to your forms which will only apply to future subscribers.
Here’s a screenshot of a test area I created and added to a form:
I won’t go too much into the form Stuff here because I have a whole section on that below, but this is the approach I would recommend if you wished to use this attribute.
Again, as Soon as You’ve collected your custom field information from new Subscribers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I’m barely scratching the surface Of what’s possible with custom fields, but it is important to understand this is a feature you may use.
Overall, it’s reasonable to state MailerLite has their contributor Direction and personalization features on point. Mailerlite Tutorials
If you are not impressed by what you have seen so far, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it will offer a fantastic base to work from if, like most of us, you do not have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, however They finally do the same job; collect an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual site builders, and this is already better than a few dedicated solutions *cough* WPBakery.
Together with the fundamental building blocks, you can use components like Hero segments, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Adequate pair of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover here.
Let’s start with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your site to display it on specific pages.
Despite beginning super fundamental, the form designer allows you To personalize everything in the form style, subjects, background, name, enter fields and, of course, the button.
Form text may also be edited directly, which Provides you a Opportunity To envision your own backup in real time.
It would have been nice to have Some templates here, but as you know, there’s more to some form than simply its appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form functions, including adding additional fields and establishing a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, Which will replace the embedded kind and prevents users from redirecting.
Last but certainly not least, you Can check the way your form displays on cellular by shifting the toggle to reactive mode.
You won’t be able to make any design changes , but it makes Sense to check, nevertheless.
So that’s an overview of this Embedded form but like I said before, you can even create popup forms in MailerLite.
While the majority of the setup Procedure is identical, you will find A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a fantastic base to work from and the editor is at least as simple to use for this form type.
Clicking the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types This time around:
Considering paid programs like Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup forms.
And, as before, you can perform the styling options to get it Matched up with your branding.
Finally, you can Select the close Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have .
That is where most email Marketing platforms would render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Statistics in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation analytics, and form signups.
Clicking into any campaign will Give you special coverage for that effort.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of the report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also displays a click map, so You can see precisely how your subscribers interacted to another.
Reports for automations are Available under the’Automations’ tab, though I found to be less insightful than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will find the available data more than enough to fulfill their needs.
What is email marketing with no dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you have ever used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something which certainly can not be said for every email marketing software.
After establishing your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, adding a Postpone, a bubble break, or an action, such as moving a contributor or upgrading their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed if they don’t open my email within seven days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional components. (Split, Go To, Goal, etc.)
For Instance, there’s currently no automation for transferring Readers directly into another automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into various groups that activate new automation workflows. It’s just not as effective…. yet.
Another question of efficacy here is when creating new mails From the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to put in your subject line which then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, however, once you’ve created your email, clicking the ‘Done editing’ button will guide you straight back into the automations workflow instead of the usual sending options.
Finally, your email will be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email within your automation block, so you can get an concept of what it contains at a glance.
While this process may seem like A grind on newspaper, it is really much quicker than what I am utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, you’ll likely find that this downgrade in functionality.
It is fast enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there is 1 type of automation You will not find in MailerLite, also I think it’s important to highlight.
The ability to activate an automation (or step) based on how Readers interact with the webpages on your website.
This Sort of behavioral targeting only isn’t accessible MailerLite at this time, so if it’s something you use or plan to utilize, you may want to skip this one. Mailerlite Tutorials
The cost of MailerLite is among the tools biggest Selling points, and let us face it, we all love a good deal.
For starters, they offer an unlimited free plan that includes All features (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding on your emails using this plan, it is still an wonderful option for those starting out.
And what about the premium plans?
It ends up, at approximately half the Price of the competition generally, MailerLite is by far among the cheapest options available on the market. Plus, if you’re willing to pay annually, you are also able to get an even greater discount.
In Reality, I haven’t been able to find anything that does exactly the same job, cheaper.
MailerLite is among those email advertising tools The (very crowded) industry in the last couple of decades, and that’s no easy feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you From the remarks. Mailerlite Tutorials