Intro Mailerlite Vs Constant Contact
When I asked you to name an email Marketing tool, what could you say? Mailerlite Vs Constant Contact
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email advertising has been Dominated by the identical big players for the last ten years. Which means that they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I’ll be tearing MailerLite from limb To limb to see whether it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Mailerlite Vs Constant Contact
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information such as your organization name, website, Industry, address, business size, list size and also the type of material you plan to send.
Then, You Have to verify your Site (or domain name).
This is still part of the approval process, and MailerLite will Simply inquire which email is related to this domain so they can email you a verification link.
Once you’ve completed those Steps, you ought to wait it out.
The MailerLite team will review your application, assess your Site, and determine whether you’re a fantastic fit for their services.
(Quite simply, they are making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to create campaigns and play with the attributes, but you will not have the ability to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these measures are not ideal for getting started, it Does help prevent malicious users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to handle Nearly all your email marketing.
(We will get to automations shortly, don’t worry.)
But if it’s a brand new blog article, podcast, or timely Announcement, there’s always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, together with the option of altering the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Apart from a few additional options, most of these will follow Exactly the same step-by-step process of a standard campaign.
So let us walk you through it.
As Soon as You click to create your effort, you’ll be requested to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from among the pre-designed email templates — that will move you to the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to choose From which is somewhat on the low side, but the layouts are super modern.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I will choose the first template from the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to include distinct Kinds of content to your email, including videos, merchandise columns, and societal connections.
After making your adjustments, simply click’Done Editing’ and you’ll Be taken to the recipients’ choices where you can select your groups or segments.
The tab also allows one To develop segment-like rules , in the event your targeting is not quite perfect.
Finally, right before sending, then you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, if that is instantly, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Mailerlite Vs Constant Contact
Managing Your Subscribers
Having granular control over your readers is arguably one of The most important aspects of any email marketing software now.
Because highly personalized efforts are necessary if You’re looking to increase clicks, opens, and, above all, your own conversions.
And while many providers Permit You to”label” subscribers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are essentially rules.
Your readers belong to a segment only when they fulfill the Specified rules, and will be automatically inserted or eliminated accordingly.
Here’s what establishing a rule looks like:
Notice how you can also blend Principles, in addition to another rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and despite the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are updated manually or via an Automation principle — that we’ll get into in a moment — and they don’t have any value aside from what you actually call them.
As you start to use this stage, you’ll Start to understand Where Segments and Groups are typically used, however, MailerLite offers a hand in the event you’re uncertain:
Fundamentally, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to lump multiple contributors together according to a common denominator.
Somewhat confusing, I will admit… but I believe it is a fair trade-off For the added flexibility. In any case, they’re discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their own areas, such as title, business, and nation.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers together with Your custom field data in distinct columns… or may simply add these fields to a forms which will only apply to future subscribers.
Here’s a screenshot of a test area I created and added into a form:
I will not go too much to the shape Things here because I have an entire section on this below, but this is the strategy I’d recommend if you wished to use this feature.
Again, once you’ve gathered your custom field data from new Subscribers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I’m barely scratching the surface Of what is possible with custom fields, but it is important to understand that this is a feature you may use.
Overall, it is reasonable to say MailerLite has their contributor Direction and personalization features on point. Mailerlite Vs Constant Contact
If you’re not impressed by what you’ve seen so far, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it will offer a fantastic foundation to work from if, for example the majority people, you do not have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They all finally do the same job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual page builders, and this is already better than a few dedicated solutions *cough* WPBakery.
Along with the fundamental building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Decent set of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover .
Let’s begin with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your site to display it on particular pages.
Despite starting off super fundamental, the form designer allows you To customize everything in the kind style, subjects, background, title, enter fields and, clearly, the button.
Form text can also be edited directly, which Provides you a chance To envision your own copy in real time.
It would’ve been nice to have Some templates, but as you know, there’s more to a form than simply its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form functions, including adding additional fields and establishing a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, Which will replace the embedded form and prevents users .
Last but certainly not least, you Can check the way your form screens on cellular by switching the toggle to reactive mode.
You won’t be able to make any design changes here, but it makes Sense to check, nevertheless.
So that’s an overview of this Embedded form but like I said before, you may also create popup forms in MailerLite.
While the Vast Majority of this setup process is identical, there are Still a few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a good foundation to work from and the editor is just as simple to use with this form kind.
Clicking on the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types Now around:
Considering paid tools like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, as before, you can perform the styling options to get it Matched with your branding.
Last, you can choose the close Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have both.
This is really where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation analytics, and kind signups.
Clicking into any campaign will Give you specific coverage for that effort.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, you can click into individual areas of the report to get a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also displays a click map, so It’s possible to see how your subscribers interacted with your emails in relation to another.
Reports for automations are Accessible under the’Automations’ tab, though I found these to be less enlightening than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and most will find the available data more than sufficient to meet their demands.
What’s email advertising without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you’ve used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something which certainly can’t be said for each and every email advertising program.
After setting your trigger, you can begin adding steps to your workflow.
These measures could be anything from sending an email, adding a Delay, a bubble break, or an act, like transferring a contributor or updating their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed if they don’t open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations like this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional components. (Split, Visit, Goal, etc.)
For example, there’s currently no automation for moving Readers directly into a different automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into various classes that activate new automation workflows. It is simply not as efficient…. yet.
Another matter of efficiency here is when generating new mails In the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to add your topic line that appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, however, as Soon as You’ve created your email, clicking on the ‘Done editing’ button will direct you straight back to the automations workflow rather than the usual sending options.
Finally, your email address will probably be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation cube, which means you can find an idea of what it contains at a glimpse.
While this procedure may seem like A grind on paper, it’s really much faster than what I am used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you will likely find this a downgrade in performance.
It’s fast enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there is one type of automation You won’t find in MailerLite, and that I think it’s important to highlight.
The ability to activate an automation (or measure ) based on how Subscribers interact with all the webpages on your site.
This kind of behavioral targeting just is not accessible MailerLite right now, so if it’s something you use or intend to use, you may want to skip this one. Mailerlite Vs Constant Contact
The Price of MailerLite is undoubtedly among the tools largest Selling things, and let’s face it, most of us love a good deal.
For starters, they offer an infinite free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding in your emails using this program, it is still an wonderful option for those starting out.
And what about the top plans?
It ends up, at approximately half the Cost of the competition on average, MailerLite is by far among the least expensive options available on the industry. Additionally, if you’re ready to pay yearly, you are also able to get an even greater discount.
In fact, I have not been able to locate anything that does exactly the same job, cheaper.
MailerLite is one of those email advertising tools The (very crowded) sector in the last couple of years, which is no easy feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you In the comments. Mailerlite Vs Constant Contact