Introduction Mailerlite Vs Drip
When I asked you to name an email Marketing instrument, what could you say? Mailerlite Vs Drip
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email advertising continues to be Dominated by the same big players for the last decade. Which means that they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I’ll be ripping MailerLite from limb To limb to find out if it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Mailerlite Vs Drip
Like most email advertising providers these days, you will need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information like your organization name, website, Industry, address, company size, list size and also the kind of content you plan to send.
Then, You Have to confirm your Site (or domain name).
This is still part of this acceptance process, and MailerLite will Simply ask which email is associated to this domain so they can email you a verification link.
Once you’ve completed these Measures, you ought to wait it out.
The MailerLite staff will review your application, check your Site, and determine whether you’re a fantastic fit for their services.
(In other words, they are making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to utilize the software to make campaigns and play with the attributes, but you will not have the ability to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these steps aren’t perfect for getting started, it Does help prevent malicious users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely on automations to handle The majority of your email advertising.
(We’ll get to automations soon, don’t worry.)
But whether it’s a new blog article, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several options.
– Regular effort: A traditional broadcast email.
– A/B split campaign: Multiple email Variations, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, with the option of altering the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Aside from a few added choices, the Majority of these will follow Exactly the exact same step-by-step process of a normal effort.
So let us walk you through it.
As Soon as You click on to create your campaign, you’ll be requested to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from among the pre-designed email templates — that will move you into the dragn’ drop editor .
In the time of writing, there are 21 email templates to choose From which is somewhat on the low side, but the layouts are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will select the first template from the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to add distinct Types of content to your email, including videos, merchandise columns, and social links.
After making your adjustments, just click’Done Editing’ and you’ll Be carried to the recipients’ choices where you are able to choose your groups or segments.
The advanced tab also allows one To build segment-like rules on-the-fly, in the event your targeting is not quite right.
Finally, before sending, you’ll get to the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that is instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? Mailerlite Vs Drip
Handling Your Subscribers
Possessing granular control over your subscribers is arguably one of The most important aspects of any email marketing software today.
Because highly personalized campaigns are necessary if You’re searching to increase clicks, opens, and, above all, your conversions.
And while most providers allow you to”label” readers in order To target them effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are basically rules.
Your subscribers belong to a segment only when they fulfill the Specified rules, and are automatically inserted or eliminated accordingly.
Here is what setting up a rule looks like:
Notice the way you can even combine Principles, in addition to an alternate rule when the first does not exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are updated manually or through an Automation rule — that we’ll get into in a moment — and they don’t have any value besides what you call them.
As you Begin to use this platform, you’ll begin to understand At which Segments and Groups are generally used, however, MailerLite offers a hand in the event you’re unsure:
Fundamentally, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to bulge multiple contributors collectively according to a frequent denominator.
Somewhat confusing, I will admit… but I feel it is a fair trade-off For the added flexibility. In any case, they’re discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their own fields, such as title, business, and country.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers along with Your custom field information in distinct columns… or can simply add these fields to your types which will only apply to future subscribers.
Here’s a screenshot of a test field I made and added into a form:
I will not go too much to the form Things here because I have an entire section on that below, but this is the approach I’d recommend if you wanted to use this feature.
Again, once you’ve collected your custom field information from new Readers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I’m barely scratching the surface Of what is possible with custom fields, but it’s important that you understand that this is a feature you can use.
Overall, it is reasonable to say MailerLite has their contributor Direction and personalization features on point. Mailerlite Vs Drip
If you’re not impressed by what you have seen up to Now, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it will offer a fantastic base to work from if, like most people, you do not have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, however They all ultimately do the same task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual site builders, and this is better than some dedicated alternatives *cough* WPBakery.
Along with the basic building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Adequate pair of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your site to show it on particular pages.
Despite starting off super basic, the form designer lets you To personalize everything from the kind style, subjects, background, title, input fields and, clearly, the button.
Form text can also be edited directly, which Provides you a Opportunity To envision your own copy in real-time.
It would have been nice to have Some templates here, but as you know, there is more to some form than just its appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form works, such as adding extra fields and setting a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, That can replace the embedded kind and prevents users .
Last but certainly not least, you Can assess how your form screens on mobile by switching the toggle to responsive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to test, nevertheless.
So that is an overview of the Embedded form but as I said before, you can also create popup forms in MailerLite.
While the majority of this setup Procedure is identical, you will find A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a good base to work from and the editor is at least as simple to use for this form type.
Clicking the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Considering paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup forms.
And, as before, you can play with the styling options to get it Matched with your branding.
Finally, you can choose the near Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have both.
This is really where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation stats, and kind signups.
Clicking into any campaign will Give you specific reporting for that effort.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, it is possible to click into individual areas of the report for a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also shows a click map, so You can see precisely how your subscribers interacted with your emails compared to one another.
Reports for automations will also be Accessible under the’Automations’ tab, though I found to be less insightful than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will get the available data more than sufficient to fulfill their needs.
What’s email marketing with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you’ve ever used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something which certainly can not be said for each and every email advertising program.
After setting your trigger, you can Start adding measures to your workflow.
These measures could be anything from sending an email, including a Postpone, a bubble break, or an act, such as transferring a subscriber or updating their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional components. (Split, Visit, Goal, etc.. )
For example, there’s currently no automation for transferring Subscribers directly into another automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into different groups that trigger new automation workflows. It’s just not as effective…. yet.
Another question of efficiency here is when generating new mails In the automation workflow builder.
After having an email cube to The workflow, you will be asked to add your subject line that appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, but once you’ve created your email, clicking on the ‘Done editing’ button will direct you straight back to the automations workflow instead of the usual sending alternatives.
Ultimately, your email will be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email inside your automation cube, so you can find an concept about what it contains at a glance.
While this procedure may seem like A grind on newspaper, it’s actually much quicker than what I am used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, so you’ll probably find this a downgrade in performance.
It is fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there’s 1 Kind of automation You will not find in MailerLite, and that I think it’s important to highlight.
The ability to trigger an automation (or step) based on the way Readers interact with all the pages on your site.
This Sort of behavioral targeting only isn’t available in MailerLite at this time, so if it’s something you use or intend to use, you might want to skip this one. Mailerlite Vs Drip
The Price of MailerLite is among those tools largest Selling points, and let’s face it, most of us love a fantastic deal.
For starters, they offer an unlimited free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding in your mails using this program, it is still an amazing alternative for those starting out.
And what about the premium plans?
It ends up, at around half of the Price of this rivalry generally, MailerLite is undoubtedly among the cheapest options available on the industry. Plus, if you are willing to pay annually, you are also able to get a much better discount.
In fact, I haven’t been able to locate anything that does the Exact Same job, cheaper.
MailerLite is among the very few advertising tools The (very crowded) sector in recent decades, which is no simple feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you From the comments. Mailerlite Vs Drip