Background Mailerlite WordPress
When I asked you to name an email Marketing instrument, what could you say? Mailerlite WordPress
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email marketing has been Dominated by the same large players for the previous ten years. Which means they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I’ll be tearing MailerLite from limb To limb to find out if it stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring Mailerlite WordPress
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your organization name, site, Business, address, business size, list size and even the type of content you plan to send.
Then, You Have to confirm your Site (or domain ).
This is still part of this acceptance process, and MailerLite will Simply inquire which email is associated to that domain so they can email you a verification link.
Once you’ve completed these Steps, you ought to wait it out.
The MailerLite team will review your application, check your Website, and ascertain whether you’re a good match for their services.
(In other words, they are making sure you are not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to make campaigns and play with the attributes, but you will not have the ability to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these measures aren’t ideal for getting started, it Does help prevent malicious users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with The majority of your email advertising.
(We will get to automations soon, do not worry.)
But whether it is a brand new blog post, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, with the option of altering the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few additional options, most of these will follow The same step-by-step procedure of a normal campaign.
So let’s walk you through it.
As Soon as You click to create your campaign, you’ll be asked to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from among the pre-designed email templates — which will move you to the dragn’ drop editor .
In the time of writing, there are 21 email templates to choose From which is somewhat on the low side, but the designs are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will choose the first template in the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add different Kinds of content to your email, including videos, product columns, and societal links.
After making your adjustments, simply click’Done Editing’ and you’ll Be taken to the recipients’ choices where you are able to select your groups or sections.
The advanced tab also allows you To develop segment-like rules on-the-fly, in case your targeting isn’t quite perfect.
Finally, before sending, then you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that’s instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Mailerlite WordPress
Handling Your Clients
Having granular control over your subscribers is arguably one of The most important aspects of any email advertising program now.
Because highly personalized campaigns Are Essential if You’re searching to increase opens, clicks, and, above all, your conversions.
And while most providers allow you to”label” subscribers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a segment only when they fulfill the Specified principles, and will be automatically inserted or eliminated so.
Here is what establishing a rule looks like:
Notice how you can even blend Rules, in addition to another rule if the first does not exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are updated manually or via an Automation principle — which we will get into in a minute — and they have no value aside from what you call them.
As you start to use this platform, you’ll begin to understand Where Segments and Groups are typically used, however, MailerLite delivers a hand in case you’re uncertain:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to lump multiple contributors together according to a common denominator.
Somewhat confusing, I’ll admit… but I feel it is a fair trade-off For the added flexibility. In any case, they’re optional.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular fields, such as name, business, and nation.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers along with Your custom field information in separate columns… or can easily add these fields to a forms which will only apply to future subscribers.
Here’s a screenshot of a test area I made and added into a form:
I won’t go too much into the shape Stuff here because I have a whole section on that below, but this is the strategy I’d recommend if you wanted to use this attribute.
Again, as Soon as You’ve collected your custom field data from fresh Subscribers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I’m barely scraping the surface Of what is possible with custom fields, but it’s important to understand that this is a feature you may use.
Overall, it is reasonable to say MailerLite has their subscriber Direction and personalization features on stage. Mailerlite WordPress
If you’re not impressed by what you have seen so far, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it will offer a great base to work from if, for example the majority of us, you don’t have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, though They finally do the identical job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual page builders, and this is better than some dedicated alternatives *cough* WPBakery.
Along with the basic building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Decent set of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover .
Let’s begin with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your website to show it on specific pages.
Despite beginning super basic, the form designer allows you To customize everything from the form style, fields, background, title, input fields and, clearly, the button.
Form text may also be edited directly, which gives you a chance To envision your own backup in real time.
It would have been nice to have Some templates here, but as you know, there is more to some form than simply its physical appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form works, including adding additional fields and setting a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, That can replace the embedded kind also prevents users .
Last but surely not least, you Can check how your form screens on mobile by shifting the toggle to reactive mode.
You won’t be able to make any design changes , but it makes Sense to check, nevertheless.
So that is an overview of the Embedded form but like I said before, you may also create popup forms in MailerLite.
While the majority of the setup process is identical, you will find Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a fantastic foundation to work from and the editor is at least as easy to use with this form type.
Clicking on the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types This time around:
Considering paid tools like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup types.
And, as before, you can perform with the styling options to get it Matched with your branding.
Last, you can choose the near Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text choice, or have both.
That is really where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation analytics, and kind signups.
Clicking into any effort will Give you special coverage for that effort.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, you can click into individual areas of this report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also shows a click map, so It’s possible to see how your subscribers interacted to another.
Reports for automations are also Accessible under the’Automations’ tab, though I found to be less insightful than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and many will get the available statistics more than enough to meet their demands.
What’s email advertising with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you have ever used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and simple to navigate — something which certainly can’t be said for every email marketing program.
After setting your trigger, you can Start adding steps to your workflow.
These measures can be anything from sending an email, including a Postpone, a conditional split, or an act, like transferring a subscriber or updating their records.
Here’s a simple workflow I put together, where readers Are unsubscribed when they do not open my email within seven days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign because it lacks a number of the conditional components. (Split, Visit, Goal, etc.. )
For example, there’s currently no automation for moving Subscribers directly into another automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into various groups that trigger new automation workflows. It’s simply not as effective…. yet.
Another matter of efficiency here is when generating new mails From the automation workflow builder.
After having an email cube to The workflow, you will be asked to add your topic line which appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, but as Soon as You’ve created your email, clicking on the ‘Done editing’ button will guide you back into the automations workflow instead of the usual sending options.
Ultimately, your email address will probably be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email within your automation cube, which means it’s possible to find an idea of what it contains at a glance.
While this process may seem like A grind on newspaper, it’s really much quicker than what I’m utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, you will probably find this a downgrade in functionality.
It is quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there’s one type of automation You will not find in MailerLite, also that I think it’s important to highlight.
The ability to activate an automation (or measure ) based on the way Readers interact with the pages on your site.
This kind of behavioral targeting only isn’t available in MailerLite right now, so if it’s something you use or plan to utilize, you may want to skip this one. Mailerlite WordPress
The Price of MailerLite is one of the tools biggest Selling points, and let us face it, we all love a fantastic bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding on your emails using this program, it is still an wonderful option for anyone starting out.
And what about the top plans?
It ends up, at approximately half the Price of this rivalry on average, MailerLite is undoubtedly one of the least expensive options on the industry. Plus, if you’re ready to pay yearly, you can also get an even greater discount.
In Reality, I haven’t been able to find anything that does the Exact Same job, cheaper.
MailerLite is among the few marketing tools to disrupt The (very crowded) sector in recent years, which is no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you From the remarks. Mailerlite WordPress