Background Make Free Page
Instapage is a program dedicated to helping you create better landing pages. Make Free Page
The first thing you Want to know is that it’s 100% Devoted to landing Landing and pages pages only.
Like the other good’s out there, this software offers the Following:
A drag-and-drop editor
Integrations with major email and advertising tools like Marketo, MailChimp, etc..
Thorough landing page analytics
Generation of mobile-responsive pages
Publish pages fast
A clean user interface
accessibility to specialist stock images
But those are just a couple of the highlights. Let us dig into what makes Instapage so great at what it does.
As Soon as You’ve chosen your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of those Best about, and with it you can fix the fonts, colours, and designs to match your current site or marketing materials.
The editor is completely drag and drop, so you can place any element Exactly where you want it to be within the page. With this, you can include:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement options to haul your components to, you can put them anywhere on the page you prefer.
As you drag your components to various places, Instapage will display Guidelines that will help you space and align all components accordingly.
And, because having a mobile-friendly design is essential these days, Instapage lets you easily switch between mobile and desktop view to be certain everything is optimized and placed so across all devices.
If need be, you can also edit your page directly from the mobile view.
The Way to Create A Landing Page
Because This is the epitome of what Instapage does, I thought I’d take you Through the process of creating a landing page.
When you initially log into, you’ll find a list of All of the landing pages You have created. If this is your first, obviously, you won’t have a lot to pull from here.
Rather, select Create a Standard Page.
This will Provide you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP webpages are designed for mobile, and may be a Good path to go if you are designing a webpage specifically for mobile use. These are designed to load incredibly fast, but you are going to find this option if you’re signed up for the Enterprise program.
For our purposes, we are going using a template.
When You Decide to utilize an Instapage template, you’ll be presented with All accessible templates.
That is 194 choices, to be precise.
To make it easier, you can filter the templates by particular types Based on the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile app, and also thank you page. Make Free Page
Post Your Landing Page
When you are ready to publish your webpage, you have a few options.
You can publish it to:
A custom domain
A demo page
A custom domain name is pretty self-explanatory. Simply enter in the domain You’d love to publish to. But beware, this one does require a modest technical know-how. Fortunately, Instapage comprises a video to help you through the procedure.
If you host a Website on WordPress and wish to publish your landing page There, Instapage includes a plugin devoted to doing just that.
This makes the process incredibly simple. Just log in your Instapage Account in the WordPress website and print right there.
Publishing to Facebook is just as simple. Pick the choice and your Facebook page, and it will publish.
Or, if you want a full demo of your webpage until it goes live, publish it To Instapage’s demo domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage comes with a few added features that assist separate from The other applications out there.
Included in these are:
Instablocks — those are useful for times when you have to create multiple landing pages, but do not wish to change the fashion of the webpage. As opposed to recreating your complete webpage, it will save your components for you to be reused. You will have access to blocks produced by Instapage or you can create your own.
Heatmaps — this is a very cool analytics attribute that provides you insight into just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend the most time on the webpage. Notice: heatmaps are only available using the Optimizer plan
A/B testing — If you would like to test different elements of your page, it is possible to split test using Instapage. Just duplicate your main copy and produce a second copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the controller version and others will observe the variation. Information on how each performs will be kept in your Instapage analytics department.
Analytics And Reporting
Obviously, no top marketing software is complete with no committed analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling points.
The neat thing about Instapage is that it Permits You to set up Conversion goals right in the editor, and then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics in the right-hand menu.
From the Conversion Goals section, you can set specific goals to track in Your analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics department after you page is pushed Live, you will discover details about your webpage’s conversion rate based on the goals you establish.
That is also where you’ll find information Concerning the performance of Your split tests, and you may also tweak the traffic split between both test variations here.
You’ll also find a section that gathers information on the leads each Page has accumulated.
Obviously, Instapage isn’t without its defects, and it falls a bit short Of its rivals in these areas:
The large one: cost. Instapage is significantly more expensive than many of its competitors
Advanced features only available with costlier plans
Could have additional analytics, such as high performing webpages
Here’s a rundown of Instapage’s most impressive features:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for groups
Great customer support and help features
Now for the part you have all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month also includes most basic Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion target monitoring.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does include a free 14-day trial, so you can test the waters To see whether it’s the fit for you.
In general, most will benefit from the Optimizer plan.
While you can get away with the basic Core plan for just designing and Publishing (awesome) landing pages, the Optimizer gives you access to useful tools like heatmaps and A/B testing, which may help your overall conversion speed in the future.
All in all, Instapage is a great option for those who need to place Together fast, landing pages that are professional.
It provides high-quality pages at a simple-to-use format, making ideal For novices and more experienced webpage designers alike.
And though its additional attributes will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps can help guide your production and plan, and conversion target monitoring will let you know whether you’re on track.
Bottom line: If your Aim is better landing pages, you can’t go wrong with Instapage. Make Free Page