Intro Marathon Press Email Marketing
If I asked you to name an email Marketing instrument, what could you say? Marathon Press Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email marketing has been Dominated by the same big players for the previous decade. Which means that they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I will be tearing MailerLite from limb To limb to find out if it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Marathon Press Email Marketing
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information like your company name, site, Industry, address, company size, list size and even the type of material you plan to send.
Then, You Have to confirm your Site (or domain name).
This is still part of this approval process, and MailerLite will Simply ask which email is related to this domain so they could email you a verification link.
As Soon as You’ve completed these Measures, you ought to wait it out.
The MailerLite staff will review your application, assess your Website, and ascertain whether you are a good fit for their services.
(In other words, they’re making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to use the software to create campaigns and play with the features, but you will not be able to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these measures are not ideal for getting started, it Does help prevent malicious users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to handle Nearly all your email advertising.
(We’ll get to automations soon, do not worry.)
But if it’s a brand new blog post, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several options.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, together with the option of altering the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends new content to readers using your website’s RSS feed.
Apart from a few additional choices, most of these will follow Exactly the exact same step-by-step process of a standard campaign.
So let’s walk you through it.
As Soon as You click to create your effort, you’ll be requested to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from one of the pre-designed email templates — that will move you to the dragn’ drop editor .
In the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, but the designs are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I will choose the first template from the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also use the blocks in the sidebar to include different Types of content to your email, including videos, product columns, and societal links.
After making your changes, just click’Done Editing’ and you will Be carried to the recipients’ options where you can select your groups or sections.
The tab also allows one To develop segment-like rules on-the-fly, in case your targeting isn’t quite right.
Finally, right before sending, then you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that is immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Marathon Press Email Marketing
Handling Your Clients
Having granular control over your subscribers is arguably one of The most important aspects of any email advertising program today.
Because highly personalized efforts Are Essential if You are searching to increase clicks, opens, and, most importantly, your conversions.
And while many providers Permit You to”tag” readers in order To target them more effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are basically rules.
Your subscribers belong to a segment only when they meet the Specified principles, and are automatically inserted or removed accordingly.
Here’s what setting up a rule looks like:
Notice how you can also combine Principles, in addition to an alternate rule when the first does not exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are upgraded manually or via an Automation rule — which we’ll get into in a moment — and they don’t have any value besides what you call them.
As you start to use this platform, you’ll Start to understand Where Segments and Groups are typically used, but MailerLite delivers a hand in the event you’re unsure:
Basically, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments allow you to lump multiple contributors collectively based on a common denominator.
Somewhat confusing, I’ll admit… but I feel it is a fair trade-off For the additional flexibility. Besides, they are discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular fields, such as name, business, and nation.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers along with Your custom field data in separate columns… or can simply add these fields to a forms which will only apply to future subscribers.
Here’s a screenshot of a test field I made and added to a form:
I will not go too much to the form Things here because I have a whole section on that below, but this is the strategy I’d recommend if you wished to use this attribute.
Again, once you’ve collected your custom field information from new Readers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it’s important that you understand that this is a feature you can use.
Overall, it is fair to say MailerLite has their contributor Direction and personalization features on stage. Marathon Press Email Marketing
If you are not impressed by what you have seen up to Now, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it will offer a fantastic foundation to work from if, like most of us, you don’t have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They finally do the same task; collect an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and this is already better than a few dedicated solutions *cough* WPBakery.
Along with the basic building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Decent set of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your website to display it on specific pages.
Despite beginning super fundamental, the form designer allows you To customize everything in the kind style, fields, background, name, enter fields and, clearly, the button.
Form text can also be edited directly, which Provides you a chance To visualize your backup in real-time.
It would’ve been nice to have Some templates here, but as you know, there is more to some form than simply its appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form functions, including adding extra fields and setting a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, Which can replace the embedded form and prevents users from redirecting.
Last but certainly not least, you Can check the way your form displays on mobile by switching the toggle to reactive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to test, nevertheless.
So that is an overview of this Embedded form but like I said before, you can even create popup forms in MailerLite.
While the majority of this installation process is identical, you will find A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a fantastic base to work from and the editor is just as easy to use for this form type.
Clicking the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are some new choices under form types Now around:
Considering paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup forms.
And, like before, you can play with the styling options to get it Matched up with your own branding.
Finally, you can choose the near Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have both.
That is where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation stats, and kind signups.
Clicking into any campaign will Give you special reporting for that effort.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, you can click into individual areas of this report to get a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also shows a click map, so It’s possible to see your subscribers interacted with your emails in relation to one another.
Reports for automations are also Available under the’Automations’ tab, even though I found to be less enlightening than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and many will get the available data more than enough to meet their needs.
What’s email advertising without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you’ve ever used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something that certainly can’t be said for every email advertising software.
After setting your trigger, you can begin adding steps to your workflow.
These steps could be anything from sending an email, including a Delay, a conditional split, or an action, like moving a contributor or updating their records.
Here’s a simple workflow I set together, where readers Are unsubscribed when they do not open my email within seven days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional components. (Split, Visit, Goal, etc.. )
For Instance, there’s now no automation for moving Readers directly into a different automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into different classes that trigger new automation workflows. It’s just much less efficient…. yet.
Another matter of efficacy here is when generating new mails From the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to add your subject line that then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, however, as Soon as You’ve established your email, clicking on the ‘Done editing’ button will guide you straight back to the automations workflow rather than the usual sending alternatives.
Ultimately, your email will probably be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation block, which means you can get an concept about what it contains at a glance.
While this process may seem like A grind on newspaper, it is actually much faster than what I am used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, you will likely find that this downgrade in functionality.
It is quick enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there is one type of automation You won’t find in MailerLite, also I think that it’s important to highlight.
The ability to activate an automation (or step) based on the way Readers interact with all the webpages on your site.
This Sort of behavioral targeting just is not accessible MailerLite at this time, so if it’s something you use or intend to utilize, you might want to skip this one. Marathon Press Email Marketing
The Price of MailerLite is undoubtedly among those tools largest Selling points, and let’s face it, we all love a good deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding on your emails using this plan, it is still an amazing option for those starting out.
And what about the premium programs?
It turns out, at around half of the Price of the competition generally, MailerLite is undoubtedly one of the least expensive options on the market. Additionally, if you are willing to pay annually, you are also able to get an even better discount.
In fact, I haven’t been able to find anything that does exactly the same job, cheaper.
MailerLite is one of those very few advertising tools to interrupt The (very crowded) sector in recent decades, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you In the comments. Marathon Press Email Marketing