Introduction Media Funnel
Instapage is a program dedicated to helping you produce better landing pages. Media Funnel
The first thing that you Want to know is that it is 100% dedicated to landing Landing and pages pages only.
Like the other good’s out there, this software offers the Following:
A drag-and-drop editor
Integrations with important email and advertising tools such as Marketo, MailChimp, etc..
Thorough landing page stats
Creation of mobile-responsive pages
Publish webpages quickly
A clean user interface
Access to specialist stock images
But those are just a few of the highlights. Let us dig into what makes Instapage so good at what it does.
Once you’ve selected your template, you’ll be taken to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of the Best around, and with it you can adjust the fonts, colours, and designs to match your current site or marketing materials.
The editor is completely drag and drop, so you can place any component Exactly where you want it to be inside the page. Using this, you can add:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement options to haul your elements to, you can place them anywhere on the page you like.
As you drag your elements to various areas, Instapage will display Guidelines that will assist you space and align all components accordingly.
And, because having a mobile-friendly design is essential Nowadays, Instapage allows you to easily switch between mobile and desktop view to make sure everything is optimized and placed so across all of the devices.
If need be, you could even edit your webpage directly from the mobile view.
How To Create A Landing Page
Since this is the epitome of what Instapage does, I thought I would take you Through the procedure of producing a landing page.
If you initially log in, you’ll find a listing of all the landing pages You’ve created. If this is the first, naturally, you won’t have much to pull from here.
Rather, choose Create a Standard Page.
This will Provide you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP webpages are designed for mobile, and may be a Fantastic path to go if you are designing a page especially for mobile usage. All these are made to load incredibly quickly, but you’ll get this choice if you’re signed up for the Enterprise program.
For our purposes, we are going using a template.
When You Decide to use an Instapage template, you’ll be presented with All available templates.
That is 194 options, to be precise.
To make it easier, it is possible to filter out the templates by specific types Depending on the objective of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and also thank you page. Media Funnel
Post Your Landing Page
When you’re ready to print your webpage, you have a couple options.
You can print it to:
A Customized domain name
A demonstration page
A customized domain name is really self-explanatory. Just enter in the domain name You’d like to print to. But remember, that one does need a little technical know-how. Fortunately, Instapage includes a video to help you through the process.
If you host a site on WordPress and want to publish your landing page There, Instapage includes a plugin devoted to doing exactly that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress website and publish right there.
Publishing to Facebook is just as easy. Pick the choice and your Facebook webpage, and it’ll publish.
Or, If You Would like a full demo of your page until it goes live, publish it To Instapage’s demo domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few added features that assist separate from The other software out there.
Included in these are:
Instablocks — those are useful for times when you need to create multiple landing pages, but don’t want to change the style of the page. As opposed to recreating your entire page, it is going to save your elements for you to be reused. You’ll have access to blocks produced by Instapage or you may make your own.
Heatmaps — this is a very trendy analytics feature that provides you insight into how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and where they spend time on the webpage. Notice: heatmaps are only available with the Optimizer plan
A/B testing — If you would like to test different elements of your page, it is possible to divide test utilizing Instapage. Just duplicate your main copy and produce another copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the control variant and others are going to see the variant. Information about how each performs will be stored in your Instapage analytics department.
Analytics And Reporting
Of course, no leading marketing software is complete without a dedicated analytics section.
Instapage is no exception, and this is actually one of its greatest Selling things.
The neat thing about Instapage Is It Permits You to set up Conversion goals right in the editor, and then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics at the right-hand menu.
In the Conversion Goals segment, you can set Certain goals to track in Your analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics section after you webpage is pushed Live, you’ll find information about your webpage’s conversion rate depending on the targets you establish.
That is also where you’ll find information Concerning the performance of Your split evaluations, and you can also tweak the traffic split between both test versions here.
You will also find a section that collects information on the prospects each Page has accumulated.
Obviously, Instapage isn’t without its defects, and it falls somewhat short Of its rivals in these areas:
The large one: price. Instapage is significantly more expensive than most of its competitors
Advanced features only available with more expensive plans
Could have more information, such as top performing pages
Here’s a rundown of Instapage’s most remarkable features:
Pixel Perfect editor, and a drag-and-drop editor that is extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration features for teams
Excellent customer service and help features
Now for the part you have all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month and comprises most fundamental Features like the mobile-responsive builder and Instablocks.
The next degree, Optimizer, starts at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion target tracking.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded lead alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it is the fit for you.
In general, most will benefit from the Optimizer program.
While you can get away with the basic Core plan for simply designing and Publishing (awesome) landing pages, the Optimizer gives you access to helpful tools like heatmaps and A/B testing, which may help your overall conversion speed later on.
All in all, Instapage is a Fantastic option for those who need to place Together fast, landing pages that are professional.
It delivers high-quality pages in a simple-to-use format, making perfect For novices and more experienced webpage designers alike.
And though its extra features will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps can help direct your creation and strategy, and conversion target tracking will inform you if you’re on track.
Bottom line: If your goal is better landing pages, you can’t go wrong with Instapage. Media Funnel