Intro Miller Lite Beer Girl
When I asked you to name an email Marketing tool, what could you say? Miller Lite Beer Girl
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email marketing has been Dominated by the identical big players for the last decade. Which means that they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I’ll be ripping MailerLite from limb To limb to find out if it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Miller Lite Beer Girl
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your organization name, website, Business, address, business size, list size and also the type of content you plan to send.
Then, you need to confirm your Site (or domain ).
This is still part of this acceptance process, and MailerLite will Simply inquire which email is related to this domain so they can email you a verification link.
Once you’ve completed those Measures, you ought to wait it out.
The MailerLite staff will review your application, assess your Website, and determine whether you’re a fantastic fit for their services.
(Quite simply, they are making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to make campaigns and play with the features, but you will not be able to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these measures are not perfect for getting started, it Does help prevent unscrupulous users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle Nearly all your email advertising.
(We will get to automations shortly, don’t worry.)
But whether it is a new blog post, podcast, or timely Announcement, there is always a reason to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, with the choice of changing the subject line and email articles.
– RSS effort: Create a recurring campaign That sends new content to readers using your website’s RSS feed.
Apart from a few added options, most of these will follow The same step-by-step procedure of a standard campaign.
So let us walk you through it.
Once you click on to create your campaign, you’ll be asked to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from among the pre-designed email templates — which will move you into the dragn’ drop editor by default.
In the time of writing, you’ll find 21 email templates to select From which is a little on the low side, however, the designs are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll select the first template from the library.
The editor is easy to work with, Making customizing these templates a 5-minute job.
You can also use the blocks in the sidebar to add different Kinds of articles to your email, such as videos, product columns, and social links.
After making your adjustments, simply click’Done Editing’ and you’ll Be carried to the recipients’ options where you are able to choose your classes or segments.
The tab also allows one To build segment-like rules , in case your targeting is not quite perfect.
Finally, right before sending, then you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that is instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? Miller Lite Beer Girl
Managing Your Subscribers
Having granular control over your readers is arguably among The most important aspects of any email marketing program today.
Because highly personalized campaigns Are Essential if You’re looking to increase opens, clicks, and, above all, your own conversions.
And while many providers allow you to”tag” subscribers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are essentially principles.
Your readers belong to a segment only when they fulfill the Specified rules, and will be automatically inserted or removed so.
Here is what establishing a rule looks like:
Notice how you can also combine Rules, as well as an alternate rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Unlike Segments, Groups are updated manually or via an Automation principle — that we will get into in a moment — and they don’t have any value besides what you actually call them.
As you Begin to use this stage, you’ll Start to understand At which Segments and Groups are generally used, but MailerLite offers a hand in the event you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to lump multiple contributors collectively based on a frequent denominator.
A tad confusing, I will admit… but I feel it’s a fair trade-off For the additional flexibility. In any case, they’re discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their particular areas, such as title, company, and country.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers together with Your custom field data in separate columns… or can easily add these fields to your forms which will only apply to prospective readers.
Here’s a screenshot of a test field I created and added into a form:
I will not go too much into the form Things here because I have an entire section on this below, but this is the strategy I’d recommend if you wanted to use this feature.
Again, as Soon as You’ve collected your custom field information from fresh Readers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I’m barely scraping the surface Of what’s possible with custom fields, but it is important that you know that this is a feature you may use.
Overall, it is fair to say MailerLite has their subscriber Management and personalization features on point. Miller Lite Beer Girl
If you’re not impressed by what you have seen up to Now, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it does offer a great foundation to work from if, for example the majority people, you do not have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, though They ultimately do the same task; collect an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual page builders, and this is already better than some dedicated alternatives *Infection * WPBakery.
Along with the fundamental building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Adequate pair of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover .
Let’s start with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your site to show it on specific pages.
Despite starting off super fundamental, the form designer allows you To customize everything in the form style, fields, background, title, input fields and, of course, the button.
Form text may also be edited directly, which Provides you a Opportunity To visualize your backup in real time.
It would’ve been nice to have Some templates, but as you know, there is more to some form than simply its appearance.
Clicking the’Settings’ tab will allow you to configure the way the Form works, including adding extra fields and establishing a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also enables you to customize the default message, That can replace the embedded form and prevents users .
Last but certainly not least, you Can check how your form screens on mobile by switching the toggle to reactive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to check, nevertheless.
So that’s an overview of this Embedded form but as I said before, you may also create popup forms in MailerLite.
While the majority of the setup Procedure is identical, you will find A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a fantastic base to work from and the editor is just as easy to use with this form kind.
Clicking the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Contemplating paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup types.
And, like before, you can perform with the styling options to get it Matched up with your branding.
Last, you can choose the close Behaviour of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have both.
This is where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation stats, and form signups.
Clicking into any campaign will Give you specific coverage for that campaign.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of the report for a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also displays a click map, so It’s possible to see precisely how your readers interacted with your mails in relation to one another.
Reports for automations will also be Available under the’Automations’ tab, although I found to be less insightful than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will get the available data more than sufficient to fulfill their needs.
What is email marketing with no dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you’ve used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something that certainly can not be said for each and every email advertising program.
After establishing your trigger, you can Start adding measures to your workflow.
These steps can be anything from sending an email, adding a Postpone, a conditional split, or an action, like transferring a contributor or upgrading their records.
Here’s a simple workflow I set together, where readers Are unsubscribed if they do not open my email within 7 days.
There are countless Possibilities in regards to workflow automations similar to this, and MailerLite ought to not have any trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional components. (Split, Visit, Goal, etc.. )
For example, there’s now no automation for transferring Subscribers directly into a different automation.
That being said, the Majority of these actions can still be achieved by moving Subscribers into different groups that trigger new automation workflows. It’s simply not as efficient…. yet.
Another question of efficacy here is when generating new emails From the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to put in your topic line which appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, but as Soon as You’ve established your email, clicking on the ‘Done editing’ button will direct you back into the automations workflow rather than the usual sending alternatives.
Ultimately, your email will probably be Loaded into your automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation cube, so you can find an idea of what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it’s actually much quicker than what I’m utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, so you’ll probably find that this downgrade in functionality.
It is quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there is 1 Kind of automation You will not find in MailerLite, also I think it’s important to highlight.
The ability to activate an automation (or step) based on how Readers interact with the webpages on your website.
This kind of behavioral targeting only is not available in MailerLite right now, so if it’s something you use or plan to use, you might want to skip this one. Miller Lite Beer Girl
The Price of MailerLite is one of the tools largest Selling points, and let’s face it, we all love a fantastic deal.
For starters, they offer an infinite free plan that includes All features (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding in your emails using this program, it is still an amazing option for those starting out.
And what about the premium programs?
It ends up, at approximately half the Price of the competition generally, MailerLite is undoubtedly among the cheapest options available on the market. Plus, if you are willing to pay yearly, you can also get an even greater discount.
In Reality, I haven’t been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is one of those few marketing tools to disrupt The (very crowded) industry in recent years, which is no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to beat.
Thinking about giving it a spin? Let us know how it works for you In the remarks. Miller Lite Beer Girl