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When I asked you to name an email Marketing tool, what could you say? Miller Lite Facebook
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email marketing continues to be Dominated by the same large players for the previous decade. Which means they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I will be tearing MailerLite from limb To limb to see whether it really stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Miller Lite Facebook
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your company name, website, Industry, address, company size, list size and even the kind of content you intend to send.
Then, you need to verify your Site (or domain name).
This is still part of the approval process, and MailerLite will Simply inquire which email is associated to that domain so they could email you a confirmation link.
Once you’ve completed these Steps, you’ll need to wait it out.
The MailerLite team will review your application, assess your Site, and determine whether you’re a good match for their services.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to use the software to make campaigns and perform with the features, but you will not have the ability to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these measures are not ideal for getting started, it Does help stop unscrupulous users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to handle The majority of your email marketing.
(We’ll get to automations shortly, don’t worry.)
But if it is a new blog article, podcast, or timely Announcement, there is always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split campaign: Multiple email Versions, including subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, with the option of changing the subject line and email articles.
– RSS effort: Create a recurring campaign That sends new content to subscribers using your website’s RSS feed.
Apart from a few additional options, the Majority of these will follow The same step-by-step process of a standard effort.
So let us walk you through it.
Once you click on to create your campaign, you’ll be requested to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from one of the pre-designed email templates — which will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to choose From which is somewhat on the low side, but the designs are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will select the first template in the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add different Kinds of articles to your email, including videos, product columns, and social connections.
After making your changes, just click’Done Editing’ and you’ll Be carried to the recipients’ options where you can choose your groups or sections.
The tab also allows one To develop segment-like rules on-the-fly, in case your targeting is not quite perfect.
Finally, before sending, then you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, if that’s instantly, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Miller Lite Facebook
Handling Your Subscribers
Having granular control over your readers is arguably among The most important facets of any email marketing software now.
Because highly personalized efforts Are Essential if You are looking to increase clicks, opens, and, most importantly, your conversions.
And while many providers Permit You to”tag” readers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are basically rules.
Your readers belong to a section only when they meet the Specified principles, and are automatically added or eliminated so.
Here’s what setting up a rule looks like:
Notice how you can also blend Rules, as well as an alternate rule when the first does not exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are updated manually or through an Automation rule — which we will get to in a moment — and they have no value besides what you call them.
As you start to use this platform, you’ll Start to understand Where Segments and Groups are generally used, however, MailerLite offers a hand in the event you’re uncertain:
Basically, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to lump multiple subscribers together according to a frequent denominator.
A tad confusing, I will admit… but I feel it’s a fair trade-off For the additional flexibility. In any case, they are optional.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their own fields, such as title, company, and country.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers along with Your custom field data in distinct columns… or may easily add these fields to your types which will only apply to future readers.
Here’s a screenshot of a test area I created and added to a form:
I will not go too much into the shape Stuff here because I have an entire section on that below, but this is the strategy I’d recommend if you wanted to use this attribute.
Again, once you’ve collected your custom field data from new Readers, you can pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I’m barely scraping the surface Of what’s possible with custom fields, but it’s important that you understand this is a feature you can use.
Overall, it’s reasonable to state MailerLite has their contributor Direction and personalization features on stage. Miller Lite Facebook
If you’re not impressed by what you have seen so far, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it does offer a great foundation to work from if, for example most people, you do not have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, though They all finally do the same job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual page builders, and this is better than some dedicated alternatives *Infection * WPBakery.
Along with the basic building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Decent pair of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover .
Let us begin with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your site to show it on particular pages.
Despite beginning super basic, the form designer lets you To personalize everything from the form style, fields, background, title, enter fields and, of course, the button.
Form text may also be edited directly, which Provides you a Opportunity To visualize your backup in real time.
It would have been nice to have Some templates here, but as you know, there’s more to some form than just its physical appearance.
Clicking the’Settings’ tab will allow you to configure how the Form works, including adding additional fields and establishing a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, Which can replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can assess how your form screens on mobile by switching the toggle to reactive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to check, nevertheless.
So that is an Summary of the Embedded form but as I said before, you can even create popup forms in MailerLite.
While the majority of this installation Procedure is identical, you will find A few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a fantastic base to work from and the editor is at least as simple to use with this form type.
Clicking on the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Contemplating paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup forms.
And, as before, you can play the styling options to get it Matched up with your own branding.
Finally, you can choose the close Behaviour of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have both.
This is where most email Marketing platforms would render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Statistics in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation analytics, and form signups.
Clicking into any campaign will Give you special coverage for this campaign.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the ordinary user…
…but in Case You really want To dig into the numbers, you can click into individual areas of the report to get a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also shows a click map, so You can see your readers interacted with your mails in relation to one another.
Reports for automations are Available under the’Automations’ tab, though I found these to be less enlightening than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and many will get the available data more than enough to fulfill their needs.
What’s email marketing without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you’ve ever used a visual workflow builder, You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something that certainly can’t be said for every email marketing software.
After establishing your trigger, you can Start adding measures to your workflow.
These measures could be anything from sending an email, including a Delay, a bubble break, or an act, like transferring a subscriber or updating their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed if they do not open my email within 7 days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional components. (Split, Go To, Goal, etc.)
For example, there’s now no automation for moving Subscribers directly into a different automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into various groups that activate new automation workflows. It’s just much less efficient…. yet.
Another matter of efficiency here is when generating new mails In the automation workflow builder.
After adding an email cube to The workflow, you will be asked to put in your topic line that then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered earlier in the critique.
This time, but as Soon as You’ve established your email, clicking the ‘Done editing’ button will guide you straight back into the automations workflow instead of the usual sending alternatives.
Ultimately, your email address will probably be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email inside your automation block, which means it’s possible to find an concept about what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it’s actually much quicker than what I’m used to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, so you will likely find that this downgrade in performance.
It’s fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there is 1 Kind of automation You won’t find in MailerLite, and that I think it’s important to highlight.
The ability to trigger an automation (or measure ) based on how Readers interact with the pages on your website.
This kind of behavioral targeting just is not accessible MailerLite right now, so if it’s something you use or plan to use, you might want to skip this one. Miller Lite Facebook
The Price of MailerLite is among those tools biggest Selling points, and let us face it, we all love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding on your mails using this plan, it’s still an amazing alternative for anyone starting out.
And what about the top plans?
It ends up, at around half of the Cost of this rivalry generally, MailerLite is by far among the least expensive options on the market. Additionally, if you’re ready to pay yearly, you are also able to get an even greater discount.
In Reality, I haven’t been able to find anything that does the same job, cheaper.
MailerLite is among those few marketing tools to interrupt The (very crowded) sector in recent years, which is no simple feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to conquer.
Thinking about giving it a twist? Let us know how it works for you In the remarks. Miller Lite Facebook