Introduction Miller Lite Stine
If I asked you to name an email Marketing tool, what could you say? Miller Lite Stine
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email advertising continues to be Dominated by the same big players for the previous decade. Which means that they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I will be ripping MailerLite from limb To limb to find out whether it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring Miller Lite Stine
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your organization name, site, Industry, address, company size, list size and also the type of content you intend to send.
Then, You Have to confirm your Site (or domain name).
This remains part of this acceptance process, and MailerLite will Simply ask which email is related to that domain so they could email you a confirmation link.
Once you’ve completed these Steps, you ought to wait it out.
The MailerLite staff will review your application, assess your Website, and determine whether you are a good fit for their service.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to create campaigns and perform with the features, but you won’t have the ability to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these steps are not ideal for getting started, it Does help prevent malicious users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with The majority of your email advertising.
(We’ll get to automations shortly, don’t worry.)
But if it is a new blog post, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split campaign: Multiple email Versions, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, together with the option of changing the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends fresh content to readers using your website’s RSS feed.
Apart from a few added options, most of these will follow Exactly the exact same step-by-step procedure of a normal effort.
So let’s walk you through it.
Once you click on to create your campaign, you’ll be asked to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from one of the pre-designed email templates — which will move you to the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to select From which is a little on the low side, but the layouts are super contemporary.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll choose the first template from the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include different Types of articles to your email, such as videos, merchandise columns, and societal links.
After making your adjustments, simply click’Done Editing’ and you will Be taken to the recipients’ options where you can select your groups or sections.
The tab also allows you To develop segment-like rules , in case your targeting isn’t quite perfect.
Finally, right before sending, then you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that is instantly, at a set time/date, or according to your readers time zones.
Impressive, right? Miller Lite Stine
Handling Your Clients
Possessing granular control over your readers is arguably among The most essential aspects of any email marketing program now.
Because highly personalized efforts Are Essential if You’re looking to increase clicks, opens, and, above all, your conversions.
And while most providers Permit You to”tag” readers in order To target them effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are basically rules.
Your readers belong to a segment only when they meet the Specified principles, and are automatically inserted or removed so.
Here is what setting up a rule looks like:
Notice the way you can also blend Rules, as well as another rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Unlike Segments, Groups are upgraded manually or via an Automation rule — that we will get to in a moment — and they have no value besides what you call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are typically used, but MailerLite offers a hand in the event you’re uncertain:
Basically, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to lump multiple subscribers collectively according to a common denominator.
Somewhat confusing, I will admit… but I believe it’s a fair trade-off For the added flexibility. Besides, they’re optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their own fields, such as title, business, and nation.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers along with Your custom field information in distinct columns… or may easily add these fields to a types which will only apply to prospective readers.
Here’s a screenshot of a test field I made and added to a form:
I will not go too much to the form Stuff here since I have an entire section on this below, but this is the approach I would recommend if you wanted to use this feature.
Again, once you’ve collected your custom field data from fresh Subscribers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I am barely scratching the surface Of what is possible with custom fields, but it is important to understand this is a feature you may use.
Overall, it’s fair to say MailerLite has their subscriber Direction and personalization features on point. Miller Lite Stine
If you’re not impressed by what you’ve seen up to Now, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it will offer a fantastic base to work from if, like the majority of us, you do not have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, though They all ultimately do the same task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual page builders, and it is already better than a few dedicated alternatives *Infection * WPBakery.
Along with the basic building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Decent pair of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover here.
Let us start with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your website to display it on particular pages.
Despite beginning super fundamental, the form designer lets you To customize everything from the form style, fields, background, title, enter fields and, clearly, the button.
Form text may also be edited directly, which gives you a chance To envision your own copy in real-time.
It would have been nice to have Some templates, but as you know, there is more to a form than just its appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form functions, including adding additional fields and establishing a custom success page.
(There is even a GDPR compliance option. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, Which can replace the embedded form and prevents users .
Last but certainly not least, you Can assess the way your form screens on cellular by shifting the toggle to reactive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to test, nevertheless.
So that is an Summary of this Embedded form but as I said before, you may also create popup forms in MailerLite.
While the Vast Majority of this setup Procedure is identical, you will find A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a fantastic foundation to work from and the editor is just as simple to use with this form type.
Clicking on the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types Now around:
Considering paid tools like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup types.
And, like before, you can play the styling options to get it Matched with your branding.
Last, you can choose the close Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have .
That is where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation stats, and form signups.
Clicking into any effort will Give you specific reporting for this effort.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, it is possible to click into individual areas of this report to get a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also shows a click map, so It’s possible to see your readers interacted to one another.
Reports for automations are Available under the’Automations’ tab, even although I found to be less insightful than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting interface, and many will find the available data more than sufficient to meet their demands.
What is email marketing without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you have used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something which certainly can not be said for every email marketing software.
After setting your trigger, you can begin adding steps to your workflow.
These steps could be anything from sending an email, adding a Delay, a bubble break, or an action, such as transferring a contributor or updating their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed when they don’t open my email within seven days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign because it lacks some of the conditional elements. (Split, Visit, Goal, etc.. )
For example, there’s currently no automation for transferring Subscribers directly into a different automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into different groups that trigger new automation workflows. It is just much less effective…. yet.
Another matter of efficiency here is when generating new mails From the automation workflow builder.
After adding an email cube to The workflow, you will be asked to put in your topic line which then appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, but as Soon as You’ve established your email, clicking the ‘Done editing’ button will guide you straight back to the automations workflow instead of the usual sending options.
Finally, your email address will probably be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email inside your automation block, so it’s possible to find an concept about what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it is really much quicker than what I am used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, you’ll probably find this a downgrade in performance.
It’s fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this section, there is 1 Kind of automation You won’t find in MailerLite, also I think that it’s important to highlight.
The ability to trigger an automation (or measure ) based on the way Readers interact with all the pages on your site.
This kind of behavioral targeting just is not available in MailerLite right now, so if it’s something you use or intend to use, you might want to skip this one. Miller Lite Stine
The Price of MailerLite is no doubt one of those tools biggest Selling things, and let’s face it, most of us love a fantastic bargain.
For starters, they offer an infinite free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding on your emails using this plan, it is still an wonderful alternative for anyone starting out.
And what about the premium programs?
It ends up, at around half the Cost of the rivalry generally, MailerLite is undoubtedly among the cheapest options available on the industry. Plus, if you are willing to pay yearly, you are also able to get an even greater discount.
In Reality, I haven’t been able to locate anything that does the Exact Same job, cheaper.
MailerLite is among the very few marketing tools The (very crowded) industry in recent decades, which is no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you From the remarks. Miller Lite Stine