Intro Nike Email Marketing
When I asked you to name an email Marketing instrument, what could you say? Nike Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like many online businesses today, email advertising has been Dominated by the same big players for the last decade. Which means they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I will be ripping MailerLite from limb To limb to find out whether it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site monitoring Nike Email Marketing
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information like your company name, website, Business, address, company size, record size and also the type of content you intend to send.
Then, You Have to confirm your Website (or domain name).
This is still part of this approval process, and MailerLite will Simply ask which email is associated to that domain in order that they could email you a confirmation link.
Once you’ve completed those Steps, you ought to wait it out.
The MailerLite team will review your application, assess your Website, and determine whether you’re a fantastic fit for their services.
(Quite simply, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to use the software to create campaigns and perform with the attributes, but you won’t be able to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these steps are not perfect for getting started, it Does help prevent unscrupulous users from damaging everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We’ll get to automations soon, don’t worry.)
But whether it is a brand new blog article, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several options.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Variations, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t open your broadcast email, with the choice of changing the subject line and email content.
– RSS campaign: Create a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Aside from a few added choices, most of these will follow The same step-by-step process of a standard effort.
So let’s walk you through it.
As Soon as You click on to create your effort, you’ll be asked to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from one of their pre-designed email templates — that will move you to the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to choose From which is a little on the low side, but the designs are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll select the first template in the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add distinct Types of content to your email, such as videos, product columns, and social links.
After making your changes, just click’Done Editing’ and you’ll Be taken to the recipients’ choices where you are able to choose your classes or sections.
The tab also allows you To build segment-like rules on-the-fly, in the event your targeting isn’t quite right.
Finally, right before sending, you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that is immediately, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Nike Email Marketing
Managing Your Subscribers
Having granular control over your subscribers is arguably among The most important aspects of any email advertising software today.
Because highly personalized efforts Are Essential if You are looking to increase opens, clicks, and, most importantly, your own conversions.
And while most providers allow you to”tag” subscribers in order To target them effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are basically principles.
Your readers belong to a segment only when they meet the Specified rules, and will be automatically added or removed so.
Here’s what setting up a rule looks like:
Notice the way you can even blend Rules, as well as an alternate rule when the first does not exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it)
Unlike Segments, Groups are upgraded manually or via an Automation principle — that we’ll get to in a moment — and they don’t have any value besides what you actually call them.
As you start to use this stage, you’ll Start to understand At which Segments and Groups are typically used, but MailerLite offers a hand in the event you’re unsure:
Basically, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to bulge multiple contributors together based on a common denominator.
A tad confusing, I will admit… but I feel it is a fair trade-off For the added flexibility. In any case, they are discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their particular fields, such as title, business, and nation.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers together with Your custom field data in separate columns… or can simply add these fields to your forms which will only apply to prospective readers.
Here’s a screenshot of a test area I made and added to a form:
I won’t go too much to the shape Things here because I have an entire section on that below, but this is the approach I’d recommend if you wished to use this feature.
Again, once you’ve collected your custom field information from new Readers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I’m barely scratching the surface Of what is possible with custom fields, but it’s important to know that this is a feature you can use.
Overall, it’s reasonable to state MailerLite has their subscriber Direction and personalization features on point. Nike Email Marketing
If you are not impressed by what you’ve seen up to Now, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it will offer a great base to work from if, for example most of us, you don’t have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, though They ultimately do the same task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual site builders, and this is already better than a few dedicated alternatives *Infection * WPBakery.
Together with the fundamental building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually offers a Adequate set of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover .
Let’s begin with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your site to show it on specific pages.
Despite beginning super basic, the form designer lets you To personalize everything from the kind style, subjects, background, name, input fields and, clearly, the button.
Form text may also be edited directly, which Provides you a Opportunity To envision your own backup in real-time.
It would’ve been nice to have Some templates, but as you know, there is more to a form than simply its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form functions, such as adding extra fields and establishing a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, Which can replace the embedded kind and prevents users from redirecting.
Last but certainly not least, you Can check the way your form displays on cellular by switching the toggle to responsive mode.
You won’t be able to make any layout changes here, but it makes Sense to check, nevertheless.
So that’s an Summary of the Embedded form but as I said before, you may even create popup forms in MailerLite.
While the Vast Majority of this setup Procedure is identical, you will find Still a few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a good base to work from and the editor is just as simple to use for this form kind.
Clicking on the’E-commerce’ template requires me into a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types This time around:
Contemplating paid programs such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup forms.
And, like before, you can perform the styling options to get it Matched with your branding.
Last, you can choose the near Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have both.
This is really where most email Marketing platforms would render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation analytics, and form signups.
Clicking into any effort will Give you special reporting for this effort.
This is where you’ll discover some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of the report to get a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also displays a click map, so It’s possible to see your readers interacted to another.
Reports for automations are also Available under the’Automations’ tab, even although I found these to be less enlightening than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will find the available data more than enough to fulfill their demands.
What is email marketing with no dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you’ve used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something which certainly can not be said for each and every email advertising software.
After establishing your trigger, you can Start adding measures to your workflow.
These measures could be anything from sending an email, adding a Delay, a conditional split, or an act, such as transferring a subscriber or updating their records.
Here’s a simple workflow I set together, where readers Are unsubscribed when they do not open my email within 7 days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional components. (Split, Go To, Goal, etc.. )
For example, there’s currently no automation for transferring Readers directly into a different automation.
That being said, most of these actions can still be achieved by moving Subscribers into various classes that activate new automation workflows. It is just much less effective…. yet.
Another question of efficacy here is when generating new emails In the automation workflow builder.
After having an email block to The workflow, you’ll be asked to add your topic line that then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, however, once you’ve created your email, clicking the ‘Done editing’ button will direct you straight back to the automations workflow rather than the usual sending alternatives.
Ultimately, your email address will be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation block, so it’s possible to get an idea of what it contains at a glance.
While this procedure may seem like A grind on paper, it’s actually much quicker than what I am used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, you will likely find that this downgrade in performance.
It’s quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there’s 1 Kind of automation You won’t find in MailerLite, and that I think that it’s very important to highlight.
The ability to trigger an automation (or step) based on the way Subscribers interact with all the pages on your website.
This Sort of behavioral targeting just isn’t available in MailerLite right now, so if it’s something you use or intend to use, you may want to skip this one. Nike Email Marketing
The cost of MailerLite is among those tools biggest Selling things, and let’s face it, we all love a good bargain.
For starters, they offer an infinite free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding in your emails using this program, it is still an amazing option for anyone starting out.
And what about the top programs?
It ends up, at around half the Cost of the competition generally, MailerLite is undoubtedly one of the least expensive options on the market. Additionally, if you’re willing to pay yearly, you can also get a much greater discount.
In Reality, I have not been able to find anything that does the same job, cheaper.
MailerLite is among those very few email advertising tools to disrupt The (very crowded) sector in recent years, and that’s no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you From the comments. Nike Email Marketing