Intro Octeth Oempro
When I asked you to name an email Marketing tool, what could you say? Octeth Oempro
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email marketing has been Dominated by the identical big players for the previous decade. Which means that they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I will be tearing MailerLite from limb To limb to find out whether it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Utilize email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site monitoring Octeth Oempro
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information such as your organization name, website, Business, address, business size, list size and also the kind of content you plan to send.
Then, you need to verify your Website (or domain ).
This is still part of the acceptance process, and MailerLite will Simply ask which email is related to this domain in order that they can email you a confirmation link.
Once you’ve completed those Measures, you’ll need to wait it out.
The MailerLite team will review your application, check your Site, and ascertain whether you’re a good fit for their services.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to create campaigns and play with the features, but you won’t have the ability to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these measures are not perfect for getting started, it Does help stop malicious users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with The majority of your email advertising.
(We’ll get to automations soon, don’t worry.)
But if it is a new blog article, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several options.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, with the choice of changing the subject line and email content.
– RSS effort: Produce a recurring campaign That sends new content to readers using your website’s RSS feed.
Aside from a few added choices, the Majority of these will follow The same step-by-step procedure of a normal effort.
So let’s walk you through it.
As Soon as You click on to create your effort, you’ll be requested to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from one of the pre-designed email templates — which will move you into the dragn’ drop editor .
In the time of writing, there are 21 email templates to choose From which is a little on the low side, however, the designs are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I’ll select the first template in the library.
The editor is easy to work with, Making customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add distinct Kinds of content to your email, including videos, merchandise columns, and societal links.
After making your changes, just click’Done Editing’ and you’ll Be carried to the recipients’ options where you are able to select your groups or segments.
The advanced tab also allows you To develop segment-like rules on-the-fly, in the event your targeting isn’t quite right.
Finally, right before sending, then you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, if that is immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Octeth Oempro
Handling Your Clients
Having granular control over your readers is arguably among The most important facets of any email marketing program now.
Because highly personalized campaigns are necessary if You are searching to increase clicks, opens, and, above all, your conversions.
And while most providers allow you to”tag” subscribers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are basically rules.
Your readers belong to a segment only when they fulfill the Specified rules, and are automatically inserted or removed so.
Here is what establishing a rule looks like:
Notice how you can also blend Rules, in addition to an alternate rule when the first does not exist.
Pretty smart, eh?
The following tab is for groups, and despite the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Unlike Segments, Groups are upgraded manually or through an Automation rule — which we’ll get into in a moment — and they don’t have any value aside from what you call them.
As you Begin to use this stage, you’ll Start to understand At which Segments and Groups are generally used, however, MailerLite offers a hand in case you’re unsure:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to bulge multiple contributors together according to a common denominator.
Somewhat confusing, I’ll admit… but I feel it is a fair trade-off For the added flexibility. In any case, they are optional.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their particular areas, such as name, company, and nation.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers along with Your custom field data in distinct columns… or may simply add these fields to your types which will only apply to prospective readers.
Here’s a screenshot of a test field I made and added into a form:
I will not go too much to the shape Things here since I have a whole section on this below, but this is the approach I would recommend if you wished to use this attribute.
Again, as Soon as You’ve gathered your custom field information from fresh Subscribers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I am barely scratching the surface Of what is possible with custom fields, but it is important that you understand that this is a feature you can use.
Overall, it is fair to state MailerLite has their contributor Management and personalization features on stage. Octeth Oempro
If you are not impressed with what you’ve seen so far, then maybe The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it will offer a great base to work from if, like most people, you don’t have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They all finally do the same job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual site builders, and this is already better than some dedicated solutions *Infection * WPBakery.
Along with the fundamental building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Adequate set of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover here.
Let us begin with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your site to show it on particular pages.
Despite starting off super basic, the form designer lets you To personalize everything in the kind style, fields, background, name, input fields and, clearly, the button.
Form text can also be edited directly, which gives you a chance To visualize your backup in real-time.
It would’ve been nice to have Some templates, but as you know, there’s more to some form than simply its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form functions, including adding additional fields and establishing a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, Which will replace the embedded form also prevents users from redirecting.
Last but surely not least, you Can assess the way your form screens on mobile by switching the toggle to responsive mode.
You won’t be able to make any design changes here, but it makes Sense to test, nevertheless.
So that’s an Summary of the Embedded form but like I said before, you may even create popup forms in MailerLite.
While the Vast Majority of the setup Procedure is identical, you will find A few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a good foundation to work from and the editor is at least as easy to use for this form kind.
Clicking on the’E-commerce’ template takes me into a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types Now around:
Considering paid tools like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, as before, you can play the styling options to get it Matched with your branding.
Last, you can Select the near Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have both.
This is really where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation stats, and kind signups.
Clicking into any effort will Give you specific reporting for this effort.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the ordinary user…
…but if you really want To dig into the numbers, it is possible to click into different areas of this report to get a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also shows a click map, so It’s possible to see how your subscribers interacted with your emails in relation to another.
Reports for automations will also be Accessible under the’Automations’ tab, though I found these to be less insightful than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and most will find the available data more than sufficient to fulfill their demands.
What’s email advertising without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you’ve ever used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something that certainly can not be said for every email advertising software.
After establishing your trigger, you can Start adding steps to your workflow.
These steps could be anything from sending an email, adding a Delay, a conditional split, or an action, like transferring a subscriber or upgrading their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations like this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional elements. (Split, Visit, Goal, etc.. )
For Instance, there’s now no automation for moving Subscribers directly into a different automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into different classes that trigger new automation workflows. It is simply not as efficient…. yet.
Another matter of efficacy here is when generating new emails In the automation workflow builder.
After adding an email cube to The workflow, you will be asked to add your subject line which appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, however, once you’ve established your email, clicking the ‘Done editing’ button will guide you back to the automations workflow instead of the usual sending alternatives.
Ultimately, your email address will be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email within your automation cube, which means you can find an concept about what it contains at a glance.
While this process may seem like A grind on paper, it’s actually much faster than what I am used to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, so you will likely find that this downgrade in functionality.
It is quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this segment, there is 1 type of automation You won’t find in MailerLite, also I think it’s very important to highlight.
The ability to trigger an automation (or step) based on how Readers interact with all the webpages on your website.
This Sort of behavioral targeting just is not accessible MailerLite at this time, so if it’s something you use or plan to utilize, you may want to skip this one. Octeth Oempro
The cost of MailerLite is undoubtedly one of the tools largest Selling points, and let’s face it, most of us love a good deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While there is some subtle Branding on your mails using this plan, it is still an wonderful option for those starting out.
And what about the premium plans?
It turns out, at around half the Cost of the rivalry generally, MailerLite is undoubtedly among the cheapest options available on the market. Plus, if you are ready to pay annually, you are also able to get a much greater discount.
In fact, I haven’t been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is among those email advertising tools The (very crowded) sector in the last couple of years, and that’s no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to beat.
Thinking about giving it a spin? Let us know how it works for you In the comments. Octeth Oempro