Overview Offline Landing Page Builder
Instapage is a software dedicated to helping you produce better landing pages. Offline Landing Page Builder
The first thing that you Want to know is that it is 100% dedicated to landing Pages and landing pages only.
Like another great’s on the market, this software Provides the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Detailed landing page stats
Creation of mobile-responsive pages
Publish webpages quickly
A fresh user interface
accessibility to professional stock images
But those are only a couple of the highlights. Let us dig into what makes Instapage so great at what it does.
Once you’ve chosen your template, you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of the Best around, and with it you can adjust the fonts, colours, and designs to match your current website or marketing materials.
The editor Is Totally drag and drop, so you can place any component Exactly where you want it to be within the webpage. With this, you can include:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning choices to haul your elements to, you can place them anywhere on the page you like.
As you drag your components to various areas, Instapage will exhibit Guidelines to assist you space and align all components so.
And, because having a mobile-friendly layout is essential these days, Instapage lets you easily switch between mobile and desktop view to be certain everything is optimized and placed so across all devices.
If need be, you could even edit your page directly from the mobile view.
How To Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I’d take you Through the process of producing a landing page.
If you initially log in, you’ll find a list of all the landing pages You’ve created. If this is the first, naturally, you won’t have a lot to pull from here.
Instead, select Create a Normal Page.
This will Provide you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template path.
Do note that AMP pages are designed for mobile, and may be a Good path to go if you’re designing a page especially for mobile usage. All these are designed to load incredibly fast, but you are going to find this option if you are signed up for the Enterprise plan.
For our purposes, we’re going with a template.
When You Decide to utilize an Instapage template, then you’ll be presented with All accessible templates.
That’s 194 options, to be precise.
To make it easier, it is possible to filter the templates by specific types Based on the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, cellular program, and also thank you page. Offline Landing Page Builder
Post Your Landing Page
When you’re ready to publish your webpage, you have a few options.
You can print it to:
A custom domain
A demonstration page
A customized domain name is really self-explanatory. Just enter in the domain name You’d love to publish to. But remember, that one does need a modest technical know-how. Fortunately, Instapage comprises a video to help you through the process.
If you host a site on WordPress and want to publish your landing page There, Instapage has a plugin dedicated to doing exactly that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress website and publish right there.
Publishing to Facebook is just as easy. Select the option and your Facebook webpage, and it’ll publish.
Or, if you want a full demo of your page before it goes live, publish it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage comes with a few additional features that help separate from The other software on the market.
Instablocks — these are useful for times when you have to create multiple landing pages, but don’t want to modify the fashion of the page. As opposed to recreating your entire page, it will save your components for you to be reused. You will have access to cubes produced by Instapage or you can create your own.
Heatmaps — this is a very cool analytics attribute that gives you insight to how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend the most time on the webpage. Note: heatmaps are only available using the Optimizer program
A/B testing — In case you would like to test unique components of your page, it is possible to split test utilizing Instapage. Just copy your main copy and produce another copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the control variant and others are going to see the variant. Info on how each performs will be stored in your Instapage analytics department.
Analytics And Reporting
Obviously, no leading marketing software is complete without a committed analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling points.
The cool thing about Instapage is that it allows you to install Conversion goals directly in the editor, and then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics in the right click menu.
From the Conversion Goals section, you can set Certain goals to monitor in Your own analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you webpage is pushed Live, you’ll discover information about your webpage’s conversion rate based on the goals you establish.
That is also where you’ll find information regarding the performance of Your split tests, and you may also tweak the visitors split between the two test variations here.
You will also find a section that gathers information on the prospects each Page has accumulated.
Obviously, Instapage isn’t without its flaws, and it falls somewhat short Of its rivals in these areas:
The large one: cost. Instapage is significantly more expensive than many of its competitors
Advanced features only available with more expensive plans
Could have more analytics, such as top performing pages
Here’s a rundown of Instapage’s most impressive attributes:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely easy and intuitive to use
accessibility to heatmaps
Collaboration features for groups
Excellent customer support and help features
Now for the part you have all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month and comprises most basic Features like the mobile-responsive builder and Instablocks.
The next degree, Optimizer, starts at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion goal tracking.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded guide notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it is the match for you.
In general, most will benefit from the Optimizer plan.
While you can get away with the Fundamental Core plan for just designing and Publishing (awesome) landing pages, the Optimizer gives you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion speed later on.
All in all, Instapage is a great option for those who need to place Jointly fast, professional landing pages.
It delivers high-quality pages in a simple-to-use format, making perfect For novices and more experienced webpage designers alike.
And though its extra attributes will cost more, they certainly add to the experience. The use of A/B testing and heatmaps will help guide your creation and strategy, and conversion target tracking will let you know if you’re on track.
Bottom line: If your goal is better landing pages, then you can not go wrong with Instapage. Offline Landing Page Builder