Intro One Page Landing
Instapage is a software dedicated to helping you produce better landing pages. One Page Landing
The first thing you Want to know is that it is 100% Devoted to landing Landing and pages pages only.
Like the other good’s on the market, this software Provides the Following:
A drag-and-drop editor
Integrations with important email and marketing tools such as Marketo, MailChimp, etc..
Thorough landing page stats
Creation of mobile-responsive pages
Publish pages quickly
A clean user interface
accessibility to specialist stock images
But these are just a couple of the highlights. Let’s dig into what constitutes Instapage so great at what it does.
Once you’ve chosen your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of those Best around, and with it you can fix the fonts, colours, and designs to match your existing site or advertising materials.
The editor Is Totally drag and drop, so you can place any element Exactly where you want it to be inside the page. With it, you can add:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning choices to haul your elements to, you can put them anywhere on the page you like.
As you drag your elements to different places, Instapage will exhibit Guidelines that will assist you space and align all elements so.
And, because having a mobile-friendly design is essential these days, Instapage allows you to easily switch between mobile and desktop view to make sure everything is optimized and placed accordingly across all devices.
If need be, you could also edit your page straight from the mobile view.
The Way to Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I’d take you Through the procedure of creating a landing page.
If you initially log into, you’ll find a list of all the landing pages You have created. If this is your first, obviously, you won’t have a lot to pull from here.
Instead, choose Create a Normal Page.
This will give you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template path.
Do note that AMP pages are designed for mobile, and Might be a Fantastic route to go if you are designing a page specifically for mobile use. These are made to load incredibly fast, but you’ll find this choice if you’re signed up for the Enterprise program.
For our purposes, we are going with a template.
When you choose to use an Instapage template, then you’ll be presented with All available templates.
That’s 194 choices, to be exact.
To make it easier, it is possible to filter out the templates by particular types Based on the objective of your effort: Lead generation, direct gen (two-step), click-through, webinar pages, cellular program, and also thank you page. One Page Landing
Publish Your Landing Page
When you are ready to print your page, you have a few choices.
You can publish it
A Customized domain
A demonstration page
A customized domain name is really self-explanatory. Just enter in the domain name You would like to publish to. But remember, that one does need a little technical know-how. Fortunately, Instapage comprises a video to help you through the process.
If you host a Website on WordPress and wish to print your landing page There, Instapage has a plugin devoted to doing just that.
This makes the process incredibly simple. Just log into your Instapage Account in the WordPress website and print right there.
Publishing to Facebook is just as easy. Select the option and your Facebook webpage, and it will publish.
Or, if you want a Complete presentation of your page before it goes live, publish it To Instapage’s demo domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage Includes a few added features that assist separate from The other applications on the market.
Included in these are:
Instablocks — these are useful for times when you have to create multiple landing pages, but do not want to modify the fashion of the page. As opposed to recreating your complete page, it will save your elements for you to be reused. You will have access to cubes produced by Instapage or you can create your own.
Heatmaps — this is a very cool analytics feature that gives you insight into just how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and where they spend the most time on the page. Note: heatmaps are only available with the Optimizer program
A/B testing — In case you want to examine different components of your page, it is possible to divide test using Instapage. Just duplicate your main copy and produce a second copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the controller version and others are going to observe the variation. Information on how each performs will be kept in your Instapage analytics department.
Analytics And Reporting
Of course, no top marketing software is complete without a dedicated analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling things.
The cool thing about Instapage Is It allows you to set up Conversion goals right in the editor, and then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics at the right-hand menu.
In the Conversion Goals section, you can set specific goals to track in Your analytics.
In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you webpage is pushed Live, you will find information about your page’s conversion rate depending on the targets you establish.
That is also where you’ll find information regarding the performance of Your split evaluations, and you may also tweak the traffic split between the two test versions here.
You’ll also find a section that collects information on the prospects each Page has accumulated.
Naturally, Instapage is not without its flaws, and it falls somewhat short Of its rivals in these areas:
The large one: cost. Instapage is significantly more expensive than many of its competitors
Advanced features only available with costlier plans
Could have more information, such as top performing webpages
Here’s a rundown of Instapage’s most impressive attributes:
Pixel Perfect editor, and a drag-and-drop editor that is extremely Simple and intuitive to use
Access to heatmaps
Collaboration attributes for teams
Great customer support and help features
Now for the part you have all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month also includes most fundamental Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion target monitoring.
And finally, the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded guide alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see if it’s the fit for you.
Generally, most will benefit from the Optimizer program.
While you can get away with the basic Core plan for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion speed in the future.
All in all, Instapage is a Fantastic option for People Who need to put Together fast, landing pages that are professional.
It provides high-quality pages in a simple-to-use format, making ideal For beginners and more experienced page designers alike.
And though its additional features will cost more, they definitely add to the experience. The use of A/B testing and heatmaps can help direct your creation and plan, and conversion target tracking will inform you whether you’re on track.
Bottom line: If your goal is better landing pages, you can not go wrong with Instapage. One Page Landing