Introduction One Page Website Builder
Instapage is a software dedicated to helping you produce better landing pages. One Page Website Builder
The first thing that you Want to know is that it is 100% dedicated to landing Pages and landing pages only.
Like the other good’s out there, this software offers the Following:
A drag-and-drop editor
Integrations with major email and advertising tools like Marketo, MailChimp, etc..
Thorough landing page analytics
Generation of mobile-responsive pages
Publish pages quickly
A clean user interface
Access to professional stock images
But those are only a couple of the highlights. Let’s dig into what makes Instapage so good at what it does.
Once you’ve chosen your template, you’ll be accepted to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of those Best about, and with it you can fix the fonts, colors, and designs to match your current website or marketing materials.
The editor is completely drag and drop, so you can set any component Exactly where you want it to be within the webpage. Using it, you can add:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning choices to haul your components to, you can place them anywhere on the page you prefer.
As you drag your elements to different places, Instapage will exhibit Guidelines to help you distance and align all elements accordingly.
And, because having a mobile-friendly layout is essential Nowadays, Instapage allows you to easily switch between desktop and mobile view to be certain everything is optimized and placed so across all of the devices.
If need be, you can also edit your page directly from the cell view.
The Way to Create A Landing Page
Because This is the epitome of what Instapage does, I thought I would take you Through the procedure of producing a landing page.
If you initially log into, you’ll find a listing of All of the landing pages You’ve created. If this is the first, naturally, you won’t have a lot to pull from here.
Rather, select Create a Normal Page.
This will Provide you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP webpages are designed for mobile, and may be a Good route to go if you’re designing a page specifically for mobile usage. All these are made to load incredibly fast, but you’ll get this option if you are signed up for the Enterprise plan.
For our purposes, we’re going with a template.
When You Decide to utilize an Instapage template, you’ll be presented with All available templates.
That’s 194 options, to be exact.
To make it easier, it is possible to filter out the templates by particular types Depending upon the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, cellular program, and thank you page. One Page Website Builder
Post Your Landing Page
When you’re ready to publish your webpage, you have a few options.
You can print it
A Customized domain name
A demo page
A custom domain name is really self-explanatory. Just enter in the domain name You would like to print to. But remember, that one does need a modest technical know-how. Luckily, Instapage includes a video to walk you through the procedure.
If you host a Website on WordPress and wish to publish your landing page There, Instapage has a plugin dedicated to doing exactly that.
This makes the process incredibly simple. Just log into your Instapage Account in the WordPress site and print right there.
Publishing to Facebook is just as easy. Select the choice and your Facebook page, and it will publish.
Or, If You Would like a Complete demo of your webpage until it goes live, publish it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage comes with a few added features that help separate from Another software out there.
Instablocks — those are handy for times when you have to create multiple landing pages, but do not wish to modify the style of the webpage. Rather than recreating your entire page, it will save your elements for you to be reused. You will have access to blocks produced by Instapage or you can create your own.
Heatmaps — this is a very trendy analytics feature that gives you insight to just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend the most time on the webpage. Notice: heatmaps are only available using the Optimizer plan
A/B testing — If you would like to examine different elements of your page, you can split test using Instapage. Just duplicate your main copy and make another copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the control version and others are going to observe the variant. Info about how each performs will be stored in your Instapage analytics section.
Analytics And Reporting
Obviously, no leading marketing software is complete with no dedicated analytics section.
Instapage is no exception, and this is actually one of its biggest Selling things.
The cool thing about Instapage is that it allows you to set up Conversion goals right in the editor, and then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics at the right-hand menu.
In the Conversion Goals segment, you can set Certain goals to track in Your analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you page is pushed Live, you’ll discover information about your page’s conversion rate depending on the goals you establish.
That is also where you’ll find information Concerning the performance of Your split evaluations, and you may also tweak the traffic split between the two test versions here.
You will also find a section that gathers information on the leads each Page has accumulated.
Naturally, Instapage isn’t without its defects, and it falls somewhat short Of its competitors in these regions:
The large one: price. Instapage is significantly more expensive than many of its competitors
Advanced features only available with costlier plans
may have additional analytics, such as high performing pages
Here’s a rundown of all Instapage’s most impressive features:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely easy and intuitive to use
Access to heatmaps
Collaboration features for groups
Excellent customer support and help attributes
Now for the part you have all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month also includes most basic Features like the mobile-responsive builder and Instablocks.
The next degree, Optimizer, starts at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion target tracking.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded guide alarms.
Instapage does include a free 14-day trial, so you can test the waters To see if it’s the match for you.
Generally, most will benefit in the Optimizer program.
While you can eliminate the basic Core program for simply designing and Publishing (amazing ) landing pages, the Optimizer gives you access to useful tools such as heatmaps and A/B testing, which can help your overall conversion rate in the future.
Overall, Instapage is a Fantastic option for those who need to put Jointly quick, professional landing pages.
It provides high-quality pages at a simple-to-use format, making perfect For beginners and more experienced webpage designers alike.
And though its extra features will cost more, they certainly add to the experience. The use of A/B testing and heatmaps can help guide your production and strategy, and conversion goal tracking will inform you if you’re on track.
Bottom line: If your goal is better landing pages, you can not go wrong with Instapage. One Page Website Builder