Intro One Product Landing Page
Instapage is a software dedicated to helping you produce better landing pages. One Product Landing Page
The first thing you need to know is that it is 100% Devoted to landing Landing and pages pages only.
Like the other great’s on the market, this program Provides the Subsequent:
A drag-and-drop editor
Integrations with major email and marketing tools such as Marketo, MailChimp, etc..
Thorough landing page stats
Creation of mobile-responsive webpages
Publish pages fast
A fresh user interface
Access to specialist stock pictures
But these are only a couple of the highlights. Let us dig into what makes Instapage so good at what it does.
As Soon as You’ve chosen your template, then you’ll be accepted to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of the Best about, and with it you can fix the fonts, colors, and designs to match your existing site or marketing materials.
The editor is completely drag and drop, so you can place any component Exactly where you want it to be within the webpage. Using it, you can add:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement options to drag your components to, you can put them anywhere on the page you prefer.
As you drag your elements to various places, Instapage will display Guidelines to help you space and align all elements accordingly.
And, because using a mobile-friendly layout is essential these days, Instapage lets you easily switch between mobile and desktop view to make sure everything is optimized and placed so across all of the devices.
If need be, you could also edit your page directly from the mobile view.
The Way to Create A Landing Page
Because This is the epitome of what Instapage does, I thought I would take you Through the procedure of producing a landing page.
If you initially log in, you’ll find a listing of all the landing pages You have created. If this is your first, obviously, you won’t have a lot to pull from here.
Instead, select Create a Normal Page.
This will Provide you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP pages are designed for mobile, and may be a Fantastic route to go if you’re designing a page specifically for mobile use. All these are made to load incredibly quickly, but you are going to find this option if you are signed up for the Enterprise program.
For our purposes, we are going using a template.
When you choose to use an Instapage template, you’ll be presented with All available templates.
That is 194 options, to be exact.
To make it easier, you can filter out the templates by particular types Based upon the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, mobile program, and thank you page. One Product Landing Page
Post Your Landing Page
When you’re ready to publish your page, you have a few choices.
You can print it
A custom domain
A demo page
A customized domain is pretty self-explanatory. Simply enter in the domain name You’d like to publish to. But remember, that one does require a little technical know-how. Luckily, Instapage includes a video to walk you through the procedure.
If you host a Website on WordPress and wish to publish your landing page There, Instapage has a plugin dedicated to doing exactly that.
This makes the process incredibly simple. Just log into your Instapage Account in the WordPress website and publish right there.
Publishing to Facebook is just as easy. Select the option and your Facebook webpage, and it will publish.
Or, If You Would like a full demo of your page until it goes live, print it To Instapage’s demo domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage comes with a few added features that help separate from The other applications out there.
Instablocks — these are useful for times when you need to create multiple landing pages, but do not want to change the fashion of the page. Rather than recreating your complete page, it will save your elements for you to be reused. You’ll have access to blocks made by Instapage or you can create your own.
Heatmaps — this is a really trendy analytics feature that gives you insight into just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend time on the webpage. Note: heatmaps are only available with the Optimizer program
A/B testing — In case you want to examine unique elements of your page, it is possible to split test utilizing Instapage. Just duplicate your main copy and make another copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the controller variant and others are going to see the variant. Info on how each performs will be kept in your Instapage analytics section.
Analytics And Reporting
Obviously, no top marketing software is complete without a dedicated analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling points.
The neat thing about Instapage Is It allows you to install Conversion goals right in the editor, and then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics in the right click menu.
In the Conversion Goals section, you can set specific goals to monitor in Your analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics section after you webpage is pushed Live, you’ll discover information about your webpage’s conversion rate based on the goals you establish.
This is also where you’ll find information Concerning the performance of Your split tests, and you can also tweak the traffic split between both test variations here.
You’ll also find a section that gathers information on the prospects each Page has collected.
Naturally, Instapage isn’t without its defects, and it falls somewhat short Of its rivals in these regions:
The large one: cost. Instapage is significantly more expensive than most of its rivals
Advanced features only available with more expensive plans
may have more analytics, such as high performing pages
Here’s a rundown of all Instapage’s most impressive features:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration attributes for groups
Excellent customer service and help attributes
Now for the part you have all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month also includes most basic Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, starts at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion goal monitoring.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it is the fit for you.
In general, most will benefit in the Optimizer program.
While you can get away with the Fundamental Core program for just designing and Publishing (amazing ) landing pages, the Optimizer offers you access to useful tools such as heatmaps and A/B testing, which can help your overall conversion rate in the future.
All in all, Instapage is a Fantastic option for those who need to place Jointly quick, landing pages that are professional.
It delivers high-quality pages at a simple-to-use format, making ideal For beginners and more experienced page designers alike.
And though its additional attributes will cost more, they certainly add to the experience. The use of A/B testing and heatmaps can help guide your production and plan, and conversion goal monitoring will inform you if you’re on track.
Bottom line: If your Aim is better landing pages, then you can not go wrong with Instapage. One Product Landing Page