Background Online Email Marketing Software Reviews
If I asked you to name an email Marketing tool, what could you say? Online Email Marketing Software Reviews
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email marketing continues to be Dominated by the identical big players for the last decade. Which means that they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I’ll be tearing MailerLite from limb To limb to see whether it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Easy to Use email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site tracking Online Email Marketing Software Reviews
Like most email marketing providers these days, you will need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information like your company name, website, Business, address, company size, list size and also the kind of material you intend to send.
Then, You Have to verify your Site (or domain ).
This is still part of this acceptance process, and MailerLite will Simply ask which email is related to this domain in order that they could email you a confirmation link.
As Soon as You’ve completed these Measures, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Site, and ascertain whether you are a fantastic fit for their services.
(Quite simply, they’re making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to create campaigns and play with the features, but you will not have the ability to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these measures are not ideal for getting started, it Does help prevent unscrupulous users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely on automations to handle Nearly all your email advertising.
(We will get to automations soon, don’t worry.)
But if it is a new blog article, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will provide you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, together with the choice of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends new content to readers using your website’s RSS feed.
Apart from a few additional choices, the Majority of these will follow The exact same step-by-step procedure of a standard effort.
So let’s walk you through it.
Once you click on to create your effort, you’ll be requested to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from among the pre-designed email templates — which will move you to the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to choose From which is a little on the low side, but the designs are super modern.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will choose the first template in the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include different Kinds of articles to your email, such as videos, product columns, and societal links.
After making your changes, simply click’Done Editing’ and you’ll Be taken to the recipients’ options where you are able to choose your classes or sections.
The tab also allows one To build segment-like rules , in case your targeting isn’t quite right.
Finally, before sending, then you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that is immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Online Email Marketing Software Reviews
Managing Your Subscribers
Having granular control over your readers is arguably among The most essential aspects of any email advertising software today.
Because highly personalized efforts Are Essential if You’re searching to increase opens, clicks, and, above all, your own conversions.
And while most providers Permit You to”tag” readers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are basically principles.
Your readers belong to a segment only when they fulfill the Specified rules, and are automatically inserted or eliminated accordingly.
Here’s what establishing a rule looks like:
Notice the way you can even blend Rules, as well as an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Unlike Segments, Groups are updated manually or via an Automation rule — which we’ll get to in a moment — and they don’t have any value besides what you actually call them.
As you Begin to use this stage, you’ll begin to understand At which Segments and Groups are typically used, however, MailerLite delivers a hand in the event you’re uncertain:
Fundamentally, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to lump multiple subscribers together according to a frequent denominator.
A tad confusing, I’ll admit… but I feel it is a fair trade-off For the added flexibility. In any case, they’re optional.
Finally, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their particular fields, such as title, business, and nation.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your readers together with Your custom field information in separate columns… or can simply add these fields to a forms which will only apply to prospective readers.
Here’s a screenshot of a test area I made and added into a form:
I won’t go too much into the form Things here since I have a whole section on this below, but this is the approach I’d recommend if you wished to use this feature.
Again, once you’ve collected your custom field data from new Readers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it’s important to know that this is a feature you may use.
Overall, it’s fair to state MailerLite has their contributor Direction and personalization features on point. Online Email Marketing Software Reviews
If you are not impressed by what you’ve seen up to Now, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it will offer a great foundation to work from if, like most of us, you don’t have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, however They finally do the identical job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual site builders, and this is better than a few dedicated alternatives *cough* WPBakery.
Along with the basic building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Decent pair of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover .
Let’s begin with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your website to show it on specific pages.
Despite beginning super basic, the form designer lets you To customize everything in the kind style, subjects, background, name, input fields and, clearly, the button.
Form text may also be edited directly, which Provides you a chance To visualize your backup in real time.
It would’ve been nice to have Some templates here, but as you know, there is more to a form than just its appearance.
Clicking the’Settings’ tab will allow you to configure how the Form functions, including adding additional fields and setting a custom success page.
(There is a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, Which will replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can check how your form screens on cellular by switching the toggle to responsive mode.
You won’t be able to make any design changes here, but it makes Sense to test, nevertheless.
So that is an overview of the Embedded form but as I said before, you may even create popup forms in MailerLite.
While the Vast Majority of this installation process is identical, there are Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a good base to work from and the editor is just as simple to use for this form kind.
Clicking on the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are some new options under form types Now around:
Considering paid programs such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup forms.
And, as before, you can play the styling options to get it Matched up with your branding.
Finally, you can choose the near Behavior of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have .
That is really where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber growth, automation stats, and form signups.
Clicking into any campaign will Give you special reporting for this campaign.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of this report for a more detailed breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also shows a click map, so You can see your readers interacted with your mails in relation to one another.
Reports for automations are also Available under the’Automations’ tab, even although I found these to be less enlightening than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting interface, and many will find the available data more than enough to meet their demands.
What’s email marketing without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you have ever used a visual workflow builder, then You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something which certainly can not be said for each and every email marketing software.
After establishing your trigger, you can begin adding measures to your workflow.
These measures can be anything from sending an email, including a Postpone, a conditional split, or an act, like moving a subscriber or updating their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed when they don’t open my email within seven days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For example, there’s currently no automation for moving Readers directly into another automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into various groups that trigger new automation workflows. It is just not as efficient…. yet.
Another matter of efficacy here is when generating new emails From the automation workflow builder.
After adding an email block to The workflow, you will be asked to put in your subject line which appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, however, once you’ve created your email, clicking on the ‘Done editing’ button will guide you straight back into the automations workflow rather than the usual sending alternatives.
Ultimately, your email will be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation block, so you can get an concept of what it contains at a glimpse.
While this procedure may seem like A grind on paper, it’s actually much faster than what I am utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, you will likely find that this downgrade in performance.
It’s quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there is 1 type of automation You won’t find in MailerLite, and that I think that it’s very important to highlight.
The ability to trigger an automation (or step) based on the way Subscribers interact with all the webpages on your site.
This Sort of behavioral targeting just isn’t accessible MailerLite at this time, so if it’s something you use or plan to use, you might want to skip this one. Online Email Marketing Software Reviews
The cost of MailerLite is no doubt one of the tools biggest Selling points, and let’s face it, most of us love a fantastic deal.
For starters, they offer an infinite free plan that includes All features (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding in your mails using this plan, it is still an amazing option for those starting out.
And what about the premium plans?
It ends up, at approximately half the Cost of this competition generally, MailerLite is undoubtedly among the least expensive options available on the market. Additionally, if you’re willing to pay annually, you are also able to get an even greater discount.
In Reality, I haven’t been able to find anything that does the Exact Same job, cheaper.
MailerLite is among those very few advertising tools The (very crowded) industry in the last couple of years, which is no easy feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and at a price point you will seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you In the comments. Online Email Marketing Software Reviews