Instapage is a software dedicated to helping you create better landing pages. Ontrapages
The first thing you need to know is that it’s 100% Devoted to landing Landing and pages pages only.
Like the other great’s on the market, this program Provides the Following:
A drag-and-drop editor
Integrations with important email and marketing tools like Marketo, MailChimp, etc..
Detailed landing page analytics
Generation of mobile-responsive webpages
Publish pages fast
A fresh user interface
accessibility to professional stock images
But those are just a few of the highlights. Let’s dig into what constitutes Instapage so great at what it does.
As Soon as You’ve chosen your template, then you’ll be accepted to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of the Best around, and with it you can adjust the fonts, colors, and layouts to match your current website or marketing materials.
The editor Is Totally drag and drop, so you can set any element Exactly where you want it to be within the page. Using it, you can include:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement choices to drag your elements to, you can put them anywhere on the page you like.
As you drag your elements to different areas, Instapage will display Guidelines to assist you distance and align all components so.
And, because using a mobile-friendly layout is essential these days, Instapage lets you easily switch between desktop and mobile view to make sure everything is optimized and placed accordingly across all devices.
If need be, you can also edit your page straight from the mobile view.
How To Create A Landing Page
Because This is the epitome of what Instapage does, I thought I would take you Through the process of creating a landing page.
When you initially log into, you’ll find a listing of all the landing pages You have created. If this is your first, naturally, you won’t have much to pull from here.
Instead, select Create a Standard Page.
This will Provide you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP webpages are designed for mobile, and may be a Fantastic path to go if you are designing a webpage specifically for mobile use. All these are made to load incredibly fast, but you are going to find this choice if you’re signed up for the Enterprise program.
For our purposes, we’re going with a template.
When You Decide to utilize an Instapage template, you’ll be presented with All accessible templates.
That is 194 options, to be exact.
To make it easier, it is possible to filter out the templates by specific types Depending on the goal of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, cellular app, and thank you page. Ontrapages
Post Your Landing Page
When you’re ready to publish your page, you have a few choices.
You can print it
A Customized domain name
A demonstration page
A custom domain name is really self-explanatory. Just enter in the domain You would love to print to. But remember, that one does require a modest technical know-how. Fortunately, Instapage includes a video to walk you through the procedure.
If you host a Website on WordPress and wish to publish your landing page There, Instapage has a plugin devoted to doing just that.
This makes the process incredibly easy. Just log in your Instapage Account from your WordPress website and publish right there.
Publishing to Facebook is just as easy. Pick the choice and your Facebook page, and it will publish.
Or, if you want a full presentation of your webpage before it goes live, print it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage comes with a few added features that help separate from The other software out there.
Instablocks — those are useful for times when you have to create multiple landing pages, but do not want to change the fashion of the webpage. Rather than recreating your entire page, it will save your components for you to be reused. You’ll have access to cubes produced by Instapage or you can create your own.
Heatmaps — this is a very trendy analytics feature that gives you insight into how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and where they spend time on the webpage. Note: heatmaps are only available using the Optimizer program
A/B testing — In case you want to test different elements of your page, it is possible to divide test utilizing Instapage. Just duplicate your main copy and make a second copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the control version and others are going to see the variation. Information about how each performs will be stored on your Instapage analytics department.
Analytics And Reporting
Of course, no top marketing software is complete with no committed analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling points.
The cool thing about Instapage Is It allows you to install Conversion goals right in the editor, then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics at the right click menu.
In the Conversion Goals section, you can set specific goals to track in Your analytics.
In the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics section after you webpage is pushed Live, you’ll discover information about your page’s conversion rate depending on the targets you establish.
That is also where you’ll find information regarding the performance of Your split evaluations, and you can also tweak the traffic split between both test variations here.
You’ll also find a section that gathers information on the leads each Page has accumulated.
Naturally, Instapage isn’t without its flaws, and it falls a bit short Of its competitors in these areas:
The big one: price. Instapage is significantly more expensive than many of its competitors
Advanced features only available with more expensive plans
may have additional information, such as high performing pages
Here’s a rundown of Instapage’s most impressive features:
Pixel Perfect editor, and a drag-and-drop editor that is extremely easy and intuitive to use
accessibility to heatmaps
Collaboration attributes for teams
Excellent customer service and help features
Now for the part you’ve all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month and includes most fundamental Features such as the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion goal monitoring.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see if it is the fit for you.
In general, most will benefit from the Optimizer plan.
While you can get away with the Fundamental Core plan for just designing and Publishing (amazing ) landing pages, the Optimizer gives you access to useful tools like heatmaps and A/B testing, which may help your overall conversion speed in the future.
All in all, Instapage is a Fantastic option for those who need to put Together fast, landing pages that are professional.
It delivers high-quality pages in a simple-to-use format, making ideal For beginners and more experienced page designers alike.
And though its additional attributes will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps will help direct your creation and plan, and conversion target monitoring will let you know whether you’re on track.
Bottom line: If your Aim is better landing pages, then you can not go wrong with Instapage. Ontrapages