Introduction Ontraport Landing Pages
Instapage is a program dedicated to helping you create better landing pages. Ontraport Landing Pages
The first thing that you need to know is that it is 100% Devoted to landing Pages and landing pages only.
Like the other good’s out there, this software Provides the Subsequent:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Detailed landing page analytics
Creation of mobile-responsive pages
Publish webpages quickly
A fresh user interface
Access to professional stock pictures
But those are just a couple of the highlights. Let’s dig into what makes Instapage so great at what it does.
As Soon as You’ve chosen your template, then you’ll be accepted to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of the Best around, and with it you can adjust the fonts, colours, and layouts to match your existing site or marketing materials.
The editor Is Totally drag and drop, so you can place any element Exactly where you want it to be inside the page. Using it, you can include:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement choices to drag your elements to, you can put them anywhere on the page you prefer.
As you drag your elements to various areas, Instapage will display Guidelines that will assist you distance and align all elements so.
And, because using a mobile-friendly layout is essential these days, Instapage allows you to easily switch between mobile and desktop view to be certain everything is optimized and placed accordingly across all devices.
If need be, you could even edit your page straight from the mobile view.
How To Create A Landing Page
Because This is the epitome of what Instapage does, I thought I’d take you Through the procedure of creating a landing page.
If you initially log in, you’ll find a list of All of the landing pages You’ve created. If this is the first, naturally, you won’t have a lot to pull out of here.
Instead, select Create a Standard Page.
This will give you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP pages are designed for mobile, and Might be a Fantastic path to go if you are designing a webpage especially for mobile use. All these are designed to load incredibly fast, but you are going to find this choice if you are signed up for the Enterprise program.
For our purposes, we are going with a template.
When you choose to utilize an Instapage template, then you’ll be presented with All available templates.
That’s 194 options, to be precise.
To make it easier, you can filter the templates by particular types Depending upon the goal of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and also thank you page. Ontraport Landing Pages
Publish Your Landing Page
When you are ready to publish your page, you have a few options.
You can publish it to:
A custom domain name
A demonstration page
A custom domain name is really self-explanatory. Just enter in the domain name You’d like to print to. But beware, this one does require a little technical know-how. Fortunately, Instapage includes a video to walk you through the process.
If you host a site on WordPress and wish to publish your landing page There, Instapage has a plugin dedicated to doing exactly that.
This makes the process incredibly easy. Just log in your Instapage Account in the WordPress website and print right there.
Publishing to Facebook is just as simple. Select the choice and your Facebook page, and it’ll publish.
Or, If You Would like a full presentation of your webpage until it goes live, print it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few added features that help separate from The other applications out there.
Included in these are:
Instablocks — these are useful for times when you have to create multiple landing pages, but do not wish to change the style of the webpage. As opposed to recreating your complete webpage, it is going to save your components for you to be reused. You’ll have access to cubes made by Instapage or you can create your own.
Heatmaps — this is a really cool analytics attribute that provides you insight to how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend the most time on the page. Note: heatmaps are only available using the Optimizer program
A/B testing — In case you would like to test different elements of your page, it is possible to divide test using Instapage. Just duplicate your main copy and make a second copy with any changes to the text, pictures, CTAs, etc.. When you print your page, some will see the control version and others will observe the variant. Information on how each performs will be stored in your Instapage analytics section.
Analytics And Reporting
Obviously, no top marketing software is complete without a committed analytics section.
Instapage is no exception, and this is actually one of its biggest Selling points.
The neat thing about Instapage Is It Permits You to install Conversion goals right in the editor, then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics at the right click menu.
In the Conversion Goals section, you can set Certain goals to monitor in Your analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics department after you webpage is pushed Live, you’ll find information about your webpage’s conversion rate based on the targets you establish.
That is also where you’ll find information Concerning the performance of Your split tests, and you may also tweak the traffic split between both test variations here.
You’ll also find a section that collects information on the prospects each Page has accumulated.
Obviously, Instapage is not without its defects, and it falls somewhat short Of its competitors in these regions:
The big one: price. Instapage is more expensive than most of its rivals
Advanced features only available with costlier plans
Could have more information, such as high performing webpages
Here’s a rundown of all Instapage’s most remarkable features:
Pixel Perfect editor, and a drag-and-drop editor that is extremely Simple and intuitive to use
Access to heatmaps
Collaboration attributes for groups
Excellent customer service and help features
Now for the part you’ve all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month and includes most basic Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does include a free 14-day trial, so you can test the waters To see if it’s the match for you.
Generally, most will benefit in the Optimizer plan.
While you can eliminate the Fundamental Core plan for just designing and Publishing (amazing ) landing pages, the Optimizer gives you access to useful tools such as heatmaps and A/B testing, which may help your overall conversion speed in the future.
Overall, Instapage is a great option for those who need to put Together fast, landing pages that are professional.
It provides high-quality pages at a simple-to-use format, making ideal For beginners and more experienced webpage designers alike.
And though its additional features will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps can help guide your production and strategy, and conversion target tracking will let you know if you’re on track.
Bottom line: If your goal is better landing pages, you can’t go wrong with Instapage. Ontraport Landing Pages