Introduction Optimizely Landing Page
Instapage is a software dedicated to helping you produce better landing pages. Optimizely Landing Page
The first thing that you need to know is that it is 100 percent Devoted to landing Pages and landing pages only.
Like the other great’s out there, this program offers the Following:
A drag-and-drop editor
Integrations with major email and advertising tools such as Marketo, MailChimp, etc..
Detailed landing page stats
Creation of mobile-responsive webpages
Publish webpages fast
A fresh user interface
accessibility to specialist stock pictures
But those are just a few of the highlights. Let’s dig into what makes Instapage so good at what it does.
As Soon as You’ve chosen your template, you’ll be taken to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of the Best around, and with it you can fix the fonts, colours, and layouts to match your existing website or marketing materials.
The editor is completely drag and drop, so you can place any element Exactly where you want it to be within the page. Using it, you can add:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning choices to haul your components to, you can put them anywhere on the page you prefer.
As you drag your elements to different places, Instapage will display Guidelines that will help you distance and align all elements so.
And, because using a mobile-friendly design is essential these days, Instapage lets you easily switch between desktop and mobile view to make sure everything is optimized and placed so across all of the devices.
If need be, you could even edit your webpage directly from the cell view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I would take you Through the process of creating a landing page.
If you initially log in, you’ll find a list of All of the landing pages You’ve created. If this is the first, obviously, you won’t have much to pull from here.
Rather, choose Create a Normal Page.
This will give you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP webpages are designed for mobile, and may be a Fantastic route to go if you are designing a page specifically for mobile use. These are designed to load incredibly quickly, but you’ll find this option if you are signed up for the Enterprise program.
For our purposes, we are going with a template.
When You Decide to utilize an Instapage template, then you’ll be presented with All available templates.
That is 194 choices, to be precise.
To make it easier, it is possible to filter out the templates by particular types Based on the goal of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and thank you page. Optimizely Landing Page
Publish Your Landing Page
When you’re ready to publish your webpage, you have a couple options.
You can print it to:
A custom domain name
A demo page
A customized domain name is really self-explanatory. Simply enter in the domain You would like to publish to. But beware, this one does need a modest technical know-how. Fortunately, Instapage comprises a video to walk you through the procedure.
If you host a site on WordPress and wish to publish your landing page There, Instapage has a plugin dedicated to doing just that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress website and print right there.
Publishing to Facebook is just as simple. Select the choice and your Facebook page, and it will publish.
Or, if you want a Complete demo of your webpage until it goes live, print it To Instapage’s demo domain .
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few added features that help separate from Another software out there.
Instablocks — those are handy for times when you have to create multiple landing pages, but do not want to change the style of the page. As opposed to recreating your complete page, it will save your elements for you to be reused. You will have access to cubes made by Instapage or you can create your own.
Heatmaps — this is a really trendy analytics feature that gives you insight to how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and where they spend time on the page. Note: heatmaps are only available with the Optimizer plan
A/B testing — If you want to examine unique elements of your page, you can split test utilizing Instapage. Just duplicate your main copy and make another copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the control version and others will observe the variant. Info about how each performs will be stored in your Instapage analytics section.
Analytics And Reporting
Obviously, no leading Advertising software is complete with no dedicated analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling points.
The cool thing about Instapage is that it allows you to set up Conversion goals directly in the editor, then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics in the right-hand menu.
In the Conversion Goals section, you can set Certain goals to monitor in Your analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics section after you webpage is pushed Live, you will find information about your page’s conversion rate based on the goals you establish.
This is also where you’ll find information Concerning the performance of Your split tests, and you can also tweak the traffic split between both test versions here.
You will also find a section that collects information on the prospects each Page has collected.
Naturally, Instapage isn’t without its flaws, and it falls a bit short Of its competitors in these areas:
The large one: price. Instapage is significantly more expensive than most of its competitors
Advanced features only available with costlier plans
may have additional information, such as high performing webpages
Here’s a rundown of all Instapage’s most remarkable attributes:
Pixel Perfect editor, along with a drag-and-drop editor that’s extremely easy and intuitive to use
accessibility to heatmaps
Collaboration features for teams
Great customer support and help features
Now for the part you have all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month and comprises most basic Features like the mobile-responsive builder and Instablocks.
The next degree, Optimizer, starts at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion goal tracking.
And finally, the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded guide notifications.
Instapage does include a free 14-day trial, so you can test the waters To see if it is the fit for you.
In general, most will benefit in the Optimizer program.
While you can eliminate the Fundamental Core program for simply designing and Publishing (awesome) landing pages, the Optimizer gives you access to helpful tools like heatmaps and A/B testing, which may help your overall conversion rate in the future.
All in all, Instapage is a great option for those who need to put Together fast, professional landing pages.
It delivers high-quality pages at a simple-to-use format, making ideal For novices and more experienced webpage designers alike.
And though its extra attributes will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps will help direct your creation and strategy, and conversion goal tracking will let you know if you’re on track.
Bottom line: If your goal is better landing pages, you can not go wrong with Instapage. Optimizely Landing Page