Instapage is a program dedicated to helping you create better landing pages. Pagewiz
The first thing that you Want to know is that it’s 100% Devoted to landing Pages and landing pages only.
Like the other great’s on the market, this software offers the Following:
A drag-and-drop editor
Integrations with major email and advertising tools like Marketo, MailChimp, etc..
Thorough landing page analytics
Generation of mobile-responsive webpages
Publish pages quickly
A clean user interface
Access to professional stock images
But those are only a few of the highlights. Let’s dig into what constitutes Instapage so great at what it does.
Once you’ve chosen your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of the Best around, and with it you can fix the fonts, colors, and layouts to match your current website or advertising materials.
The editor is completely drag and drop, so you can set any element Exactly where you want it to be inside the page. Using this, you can add:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement options to haul your components to, you can put them anywhere on the page you like.
As you drag your components to various areas, Instapage will exhibit Guidelines to help you distance and align all elements so.
And, because using a mobile-friendly layout is essential these days, Instapage lets you easily switch between desktop and mobile view to make sure everything is placed and optimized so across all devices.
If need be, you could even edit your page straight from the mobile view.
The Way to Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I would take you Through the process of creating a landing page.
If you initially log into, you’ll find a list of all the landing pages You have created. If this is your first, naturally, you won’t have much to pull from here.
Instead, choose Create a Standard Page.
This will Provide you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP pages are designed for mobile, and may be a Good route to go if you are designing a webpage especially for mobile use. These are made to load incredibly fast, but you are going to get this choice if you’re signed up for the Enterprise plan.
For our purposes, we’re going using a template.
When You Decide to utilize an Instapage template, you’ll be presented with All available templates.
That is 194 choices, to be exact.
To make it easier, you can filter the templates by specific types Depending on the objective of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and thank you page. Pagewiz
Post Your Landing Page
When you’re ready to print your page, you have a couple options.
You can print it to:
A Customized domain name
A demonstration page
A custom domain name is really self-explanatory. Just enter in the domain name You would love to publish to. But beware, this one does need a little technical know-how. Luckily, Instapage includes a video to walk you through the process.
If you host a site on WordPress and want to publish your landing page There, Instapage includes a plugin dedicated to doing just that.
This makes the process incredibly simple. Just log into your Instapage Account in the WordPress website and print right there.
Publishing to Facebook is just as easy. Pick the choice and your Facebook webpage, and it’ll publish.
Or, If You Would like a full demo of your webpage before it goes live, print it To Instapage’s demo domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage Includes a few added features that assist separate from Another software out there.
Instablocks — those are useful for times when you need to create multiple landing pages, but don’t want to modify the style of the page. As opposed to recreating your complete page, it will save your components for you to be reused. You will have access to blocks made by Instapage or you may make your own.
Heatmaps — this is a very cool analytics feature that gives you insight to how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend the most time on the page. Note: heatmaps are only available with the Optimizer program
A/B testing — If you want to test unique elements of your page, you can divide test using Instapage. Just duplicate your main copy and make another copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the control version and others will see the variant. Information on how each performs will be stored on your Instapage analytics section.
Analytics And Reporting
Of course, no top Advertising software is complete with no committed analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling points.
The cool thing about Instapage is that it allows you to install Conversion goals right in the editor, then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics at the right click menu.
From the Conversion Goals section, you can set Certain goals to track in Your analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics department after you page is pushed Live, you will discover details about your page’s conversion rate based on the goals you set.
This is also where you’ll find information regarding the performance of Your split tests, and you can also tweak the traffic split between the two test versions here.
You will also find a section that gathers information on the leads each Page has collected.
Obviously, Instapage is not without its defects, and it falls a bit short Of its rivals in these regions:
The large one: price. Instapage is more expensive than most of its rivals
Advanced features only available with costlier plans
Could have additional information, such as top performing pages
Here’s a rundown of all Instapage’s most remarkable features:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely easy and intuitive to use
accessibility to heatmaps
Collaboration attributes for teams
Excellent customer support and help features
Now for the part you have all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month also includes most fundamental Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion target tracking.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded lead notifications.
Instapage does include a free 14-day trial, so you can test the waters To see whether it’s the match for you.
Generally, most will benefit from the Optimizer program.
While you can eliminate the basic Core plan for just designing and Publishing (awesome) landing pages, the Optimizer gives you access to useful tools like heatmaps and A/B testing, which can help your overall conversion speed later on.
Overall, Instapage is a great option for those who need to put Jointly quick, landing pages that are professional.
It delivers high-quality pages at a simple-to-use format, making ideal For novices and more experienced page designers alike.
And though its extra attributes will cost more, they definitely add to the experience. The usage of A/B testing and heatmaps will help direct your production and strategy, and conversion goal monitoring will inform you whether you’re on track.
Bottom line: If your goal is better landing pages, you can not go wrong with Instapage. Pagewiz