Background Phoenix Email Marketing
If I asked you to name an email Marketing tool, what could you say? Phoenix Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email marketing has been Dominated by the same big players for the last decade. Which means they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I’ll be ripping MailerLite from limb To limb to find out whether it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Phoenix Email Marketing
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to finish your profile.
This includes information like your company name, website, Industry, address, business size, list size and also the kind of content you intend to send.
Then, You Have to verify your Website (or domain name).
This is still part of this acceptance process, and MailerLite will Simply inquire which email is associated to this domain in order that they could email you a verification link.
Once you’ve completed these Steps, you ought to wait it out.
The MailerLite team will review your application, assess your Website, and determine whether you are a fantastic match for their service.
(In other words, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll still be Able to use the software to make campaigns and perform with the features, but you will not have the ability to send anything until approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these measures aren’t perfect for getting started, it Does help stop unscrupulous users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle Nearly all your email marketing.
(We will get to automations shortly, do not worry.)
But if it’s a brand new blog post, podcast, or timely Announcement, there’s always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will give you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split campaign: Multiple email Versions, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Do not start your broadcast email, with the choice of altering the subject line and email content.
– RSS campaign: Create a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Aside from a few additional choices, most of these will follow Exactly the same step-by-step process of a standard effort.
So let us walk you through it.
Once you click on to create your effort, you’ll be asked to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from one of their pre-designed email templates — which will move you to the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, but the designs are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will select the first template in the library.
The editor is easy to work with, Which makes viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to add distinct Kinds of articles to your email, including videos, merchandise columns, and societal links.
After making your changes, simply click’Done Editing’ and you’ll Be taken to the recipients’ options where you can select your classes or segments.
The tab also allows you To build segment-like rules on-the-fly, in the event your targeting is not quite right.
Finally, right before sending, you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that is immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Phoenix Email Marketing
Managing Your Subscribers
Possessing granular control over your readers is arguably one of The most essential aspects of any email advertising software now.
Because highly personalized efforts Are Essential if You are looking to increase opens, clicks, and, above all, your own conversions.
And while many providers allow you to”label” subscribers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dash, you’ll notice two Choices; Segments and Groups.
Segments are essentially rules.
Your readers belong to a segment only when they meet the Specified principles, and are automatically inserted or eliminated accordingly.
Here’s what setting up a rule looks like:
Notice the way you can also blend Rules, as well as another rule if the first does not exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in name, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Unlike Segments, Groups are updated manually or via an Automation principle — which we’ll get to in a minute — and they have no value aside from what you actually call them.
As you Begin to use this stage, you’ll begin to understand Where Segments and Groups are generally used, however, MailerLite offers a hand in case you’re uncertain:
Fundamentally, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to bulge multiple contributors collectively according to a frequent denominator.
A tad confusing, I’ll admit… but I believe it is a fair trade-off For the additional flexibility. Besides, they’re optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular fields, such as title, company, and country.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your readers together with Your custom field data in distinct columns… or can simply add these fields to a types which will only apply to future readers.
Here’s a screenshot of a test area I created and added to a form:
I will not go too much into the form Stuff here since I have an entire section on this below, but this is the strategy I’d recommend if you wanted to use this feature.
Again, once you’ve gathered your custom field information from new Readers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I am barely scratching the surface Of what’s possible with custom fields, but it’s important to understand that this is a feature you can use.
Overall, it’s fair to say MailerLite has their subscriber Management and personalization features on point. Phoenix Email Marketing
If you’re not impressed with what you have seen up to Now, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, it will offer a great foundation to work from if, like most people, you don’t have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They all ultimately do the identical task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual page builders, and it is already better than some dedicated solutions *cough* WPBakery.
Along with the basic building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Decent pair of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your site to display it on specific pages.
Despite beginning super basic, the form designer lets you To customize everything in the kind style, fields, background, title, enter fields and, of course, the button.
Form text may also be edited directly, which Provides you a Opportunity To visualize your backup in real-time.
It would’ve been nice to have Some templates here, but as you know, there’s more to a form than simply its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form works, including adding extra fields and setting a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, That will replace the embedded kind and prevents users from redirecting.
Last but surely not least, you Can assess the way your form displays on mobile by shifting the toggle to reactive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to test, nevertheless.
So that’s an overview of this Embedded form but like I said before, you may even create popup forms in MailerLite.
While the Vast Majority of the setup Procedure is identical, you will find A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do offer a fantastic foundation to work from and the editor is just as simple to use for this form type.
Clicking the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types This time around:
Contemplating paid programs like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup forms.
And, as before, you can perform the styling options to get it Matched with your own branding.
Finally, you can Select the close Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap this out for A”No thanks” text option, or have .
That is really where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation stats, and form signups.
Clicking into any effort will Give you specific coverage for that campaign.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, you can click into individual areas of the report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also displays a click map, so You can see your readers interacted to another.
Reports for automations will also be Available under the’Automations’ tab, though I found these to be less insightful than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and many will find the available data more than sufficient to fulfill their needs.
What’s email marketing without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The good news? If you have used a visual workflow builder, then You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and easy to navigate — something which certainly can not be said for each and every email marketing software.
After establishing your trigger, you can begin adding steps to your workflow.
These steps can be anything from sending an email, adding a Delay, a conditional split, or an action, such as moving a subscriber or upgrading their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed when they don’t open my email within seven days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks a number of the conditional components. (Split, Visit, Goal, etc.)
For Instance, there’s now no automation for transferring Subscribers directly into a different automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into different groups that activate new automation workflows. It’s simply much less effective…. yet.
Another question of efficiency here is when creating new emails In the automation workflow builder.
After having an email block to The workflow, you’ll be asked to add your subject line which then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, however, as Soon as You’ve established your email, clicking on the ‘Done editing’ button will direct you straight back to the automations workflow rather than the usual sending alternatives.
Ultimately, your email address will be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation cube, so it’s possible to find an concept about what it contains at a glance.
While this procedure may seem like A grind on paper, it is actually much faster than what I am utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, you’ll likely find this a downgrade in performance.
It is fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there’s one Kind of automation You won’t find in MailerLite, also that I think it’s very important to highlight.
The ability to activate an automation (or step) based on the way Readers interact with the webpages on your website.
This kind of behavioral targeting only is not accessible MailerLite right now, so if it’s something you use or intend to utilize, you might want to skip this one. Phoenix Email Marketing
The cost of MailerLite is no doubt among the tools biggest Selling points, and let’s face it, most of us love a fantastic bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding in your mails using this program, it is still an wonderful alternative for those starting out.
And what about the premium programs?
It turns out, at around half of the Price of this rivalry generally, MailerLite is by far among the cheapest options available on the industry. Additionally, if you’re willing to pay annually, you can also get a much greater discount.
In fact, I haven’t been able to find anything that does the Exact Same job, cheaper.
MailerLite is one of the few marketing tools The (very crowded) sector in recent years, which is no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you In the comments. Phoenix Email Marketing