Background Podio Email Marketing
When I asked you to name an email Marketing tool, what could you say? Podio Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email marketing continues to be Dominated by the identical big players for the previous ten years. Which means they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I will be ripping MailerLite from limb To limb to see whether it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Podio Email Marketing
Like most email advertising providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your organization name, website, Industry, address, company size, list size and even the kind of content you intend to send.
Then, you need to confirm your Website (or domain name).
This remains part of the acceptance process, and MailerLite will Simply ask which email is associated to this domain so they could email you a verification link.
As Soon as You’ve completed those Measures, you ought to wait it out.
The MailerLite staff will review your application, check your Site, and determine whether you are a fantastic fit for their services.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to make campaigns and play with the features, but you won’t be able to send anything before accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these measures aren’t ideal for getting started, it Does help stop unscrupulous users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with The majority of your email advertising.
(We will get to automations shortly, don’t worry.)
But if it’s a new blog post, podcast, or timely Announcement, there’s always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several choices.
– Regular effort: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, with the option of altering the subject line and email content.
– RSS effort: Produce a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Aside from a few additional options, the Majority of these will follow Exactly the same step-by-step procedure of a normal effort.
So let us walk you through it.
Once you click to create your effort, you’ll be requested to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from among the pre-designed email templates — which will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to select From which is a little on the low side, but the designs are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll select the first template from the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also use the blocks in the sidebar to add different Types of articles to your email, such as videos, merchandise columns, and societal connections.
After making your changes, simply click’Done Editing’ and you’ll Be taken to the recipients’ options where you are able to select your groups or segments.
The advanced tab also allows you To develop segment-like rules , in case your targeting is not quite perfect.
Finally, right before sending, then you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, if that is instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? Podio Email Marketing
Handling Your Clients
Having granular control over your readers is arguably among The most important facets of any email marketing software now.
Because highly personalized efforts are necessary if You are looking to increase opens, clicks, and, above all, your conversions.
And while many providers Permit You to”label” subscribers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are basically rules.
Your readers belong to a segment only when they meet the Specified rules, and will be automatically added or removed so.
Here is what setting up a rule looks like:
Notice how you can even blend Principles, as well as another rule if the first does not exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in title, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Unlike Segments, Groups are upgraded manually or through an Automation principle — which we’ll get into in a minute — and they don’t have any value besides what you actually call them.
As you start to use this stage, you’ll begin to understand At which Segments and Groups are typically used, but MailerLite delivers a hand in case you’re uncertain:
Basically, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments allow you to lump multiple subscribers together based on a frequent denominator.
Somewhat confusing, I’ll admit… but I believe it’s a fair trade-off For the added flexibility. In any case, they are discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their particular fields, such as title, business, and country.
If you want to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers together with Your custom field information in distinct columns… or can easily add these fields to a forms which will only apply to future subscribers.
Here’s a screenshot of a test field I created and added into a form:
I will not go too much to the form Stuff here because I have an entire section on this below, but this is the strategy I’d recommend if you wanted to use this feature.
Again, once you’ve collected your custom field data from new Readers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I am barely scraping the surface Of what’s possible with custom fields, but it’s important to know that this is a feature you may use.
Overall, it is reasonable to say MailerLite has their subscriber Direction and personalization features on point. Podio Email Marketing
If you are not impressed with what you have seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it does offer a great base to work from if, like most people, you don’t have that natural eye for design.
I went ahead and chosen the’Lead Generation’ template, though They finally do the identical task; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual site builders, and this is better than some dedicated solutions *Infection * WPBakery.
Together with the fundamental building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really offers a Adequate set of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a whole lot to cover .
Let’s begin with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then put on your website to show it on specific pages.
Despite starting off super basic, the form designer allows you To customize everything from the kind style, subjects, background, name, enter fields and, of course, the button.
Form text may also be edited directly, which gives you a chance To visualize your copy in real-time.
It would have been nice to have Some templates here, but as you know, there’s more to some form than just its physical appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form works, including adding extra fields and setting a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, Which can replace the embedded kind also prevents users from redirecting.
Last but surely not least, you Can assess the way your form displays on cellular by switching the toggle to reactive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to check, nevertheless.
So that is an overview of the Embedded form but as I said before, you can also create popup forms in MailerLite.
While the majority of the installation process is identical, you will find Still a few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a good foundation to work from and the editor is at least as simple to use with this form kind.
Clicking on the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types Now around:
Considering paid tools like Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup forms.
And, as before, you can perform with the styling options to get it Matched up with your branding.
Last, you can Select the near Behavior of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have .
That is really where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation stats, and kind signups.
Clicking into any campaign will Give you special coverage for that campaign.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, it is possible to click into individual areas of the report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also displays a click map, so You can see your subscribers interacted to one another.
Reports for automations are also Accessible under the’Automations’ tab, although I found to be less insightful than effort reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and many will find the available data more than sufficient to meet their needs.
What is email marketing without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you’ve used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something which certainly can’t be said for each and every email marketing program.
After establishing your trigger, you can Start adding measures to your workflow.
These steps can be anything from sending an email, adding a Postpone, a conditional split, or an act, such as moving a contributor or upgrading their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For example, there’s now no automation for transferring Subscribers directly into a different automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into various classes that trigger new automation workflows. It is just much less effective…. yet.
Another matter of efficiency here is when creating new mails From the automation workflow builder.
After having an email block to The workflow, you will be asked to put in your topic line that appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, however, once you’ve created your email, clicking the ‘Done editing’ button will direct you straight back to the automations workflow rather than the usual sending alternatives.
Ultimately, your email will be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation block, which means it’s possible to find an concept about what it contains at a glance.
While this process may seem like A grind on newspaper, it is actually much faster than what I’m utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded within the automations builder, you will likely find that this downgrade in performance.
It is fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this section, there is one Kind of automation You will not find in MailerLite, also I think it’s very important to highlight.
The ability to trigger an automation (or measure ) based on how Readers interact with all the webpages on your website.
This Sort of behavioral targeting just isn’t accessible MailerLite right now, so if it’s something you use or intend to utilize, you might want to skip this one. Podio Email Marketing
The Price of MailerLite is among the tools largest Selling points, and let us face it, we all love a fantastic deal.
For starters, they offer an infinite free plan that includes All features (including premium) for up to 1,000 subscribers.
While there is some subtle Branding in your emails using this plan, it’s still an amazing option for anyone starting out.
And what about the premium programs?
It ends up, at approximately half the Cost of this rivalry generally, MailerLite is by far among the cheapest options available on the market. Plus, if you’re willing to pay yearly, you are also able to get an even better discount.
In fact, I have not been able to locate anything that does the same job, cheaper.
MailerLite is one of the very few email marketing tools to interrupt The (very crowded) sector in the last couple of decades, which is no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to beat.
Thinking of giving it a twist? Let us know how it works for you In the remarks. Podio Email Marketing