Overview Product Landing Page
Instapage is a program dedicated to helping you create better landing pages. Product Landing Page
The first thing you need to know is that it’s 100% dedicated to landing Pages and landing pages only.
Like another good’s on the market, this program Provides the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Thorough landing page analytics
Generation of mobile-responsive webpages
Publish pages fast
A clean user interface
accessibility to specialist stock pictures
But those are just a couple of the highlights. Let’s dig into what makes Instapage so good at what it does.
As Soon as You’ve selected your template, then you’ll be accepted to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of those Best around, and with it you can fix the fonts, colours, and layouts to match your existing site or marketing materials.
The editor Is Totally drag and drop, so you can place any component Exactly where you want it to be inside the webpage. With this, you can include:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning options to haul your elements to, you can place them anywhere on the page you prefer.
As you drag your elements to different places, Instapage will display Guidelines to assist you distance and align all components accordingly.
And, because having a mobile-friendly layout is essential Nowadays, Instapage lets you easily switch between mobile and desktop view to be certain everything is placed and optimized so across all devices.
If need be, you could also edit your webpage directly from the cell view.
How To Create A Landing Page
Because This is the epitome of what Instapage does, I thought I’d take you Through the process of producing a landing page.
If you initially log into, you’ll find a listing of all the landing pages You have created. If this is your first, obviously, you won’t have much to pull from here.
Instead, choose Create a Standard Page.
This will Provide you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP pages are designed for mobile, and Might be a Good route to go if you are designing a webpage specifically for mobile use. These are designed to load incredibly fast, but you are going to find this choice if you are signed up for the Enterprise plan.
For our purposes, we’re going with a template.
When you choose to utilize an Instapage template, you’ll be presented with All available templates.
That’s 194 choices, to be exact.
To make it easier, you can filter the templates by specific types Depending on the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, cellular program, and thank you page. Product Landing Page
Post Your Landing Page
When you’re ready to print your page, you have a few options.
You can print it to:
A Customized domain name
A demo page
A customized domain name is really self-explanatory. Simply enter in the domain name You would like to print to. But beware, this one does need a little technical know-how. Luckily, Instapage comprises a video to help you through the process.
If you host a site on WordPress and wish to print your landing page There, Instapage has a plugin devoted to doing just that.
This makes the process incredibly easy. Just log into your Instapage Account in the WordPress site and publish right there.
Publishing to Facebook is just as simple. Select the choice and your Facebook webpage, and it will publish.
Or, If You Would like a full demo of your webpage until it goes live, print it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage comes with a few added features that help separate from The other applications on the market.
Included in these are:
Instablocks — those are useful for times when you need to create multiple landing pages, but don’t want to change the style of the page. Rather than recreating your entire page, it will save your components for you to be reused. You will have access to cubes produced by Instapage or you may make your own.
Heatmaps — this is a very trendy analytics feature that gives you insight to how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend the most time on the webpage. Notice: heatmaps are only available with the Optimizer program
A/B testing — If you want to test unique components of your page, it is possible to divide test using Instapage. Just duplicate your primary copy and make another copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the controller variant and others will see the variation. Info on how each performs will be stored in your Instapage analytics department.
Analytics And Reporting
Obviously, no leading Advertising software is complete with no committed analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling things.
The neat thing about Instapage Is It allows you to set up Conversion goals directly in the editor, and then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics in the right-hand menu.
In the Conversion Goals section, you can set specific goals to monitor in Your analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you check our Analytics section after you webpage is pushed Live, you’ll discover details about your page’s conversion rate depending on the targets you establish.
That is also where you’ll find information Concerning the performance of Your split tests, and you can also tweak the traffic split between both test versions here.
You will also find a section that collects information on the leads each Page has accumulated.
Obviously, Instapage is not without its defects, and it falls somewhat short Of its rivals in these areas:
The large one: cost. Instapage is more expensive than many of its rivals
Advanced features only available with costlier plans
Could have additional analytics, such as high performing webpages
Here’s a rundown of all Instapage’s most remarkable attributes:
Pixel Perfect editor, and a drag-and-drop editor that is extremely easy and intuitive to use
accessibility to heatmaps
Collaboration attributes for groups
Excellent customer service and help attributes
Now for the part you have all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month and comprises most basic Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion target tracking.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded lead notifications.
Instapage does include a free 14-day trial, so you can test the waters To see if it’s the fit for you.
Generally, most will benefit from the Optimizer plan.
While you can get away with the basic Core program for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to helpful tools like heatmaps and A/B testing, which can help your overall conversion rate in the future.
Overall, Instapage is a great option for those who need to place Together fast, landing pages that are professional.
It provides high-quality pages in a simple-to-use format, making perfect For beginners and more experienced webpage designers alike.
And though its extra features will cost more, they definitely add to the experience. The use of A/B testing and heatmaps can help guide your production and strategy, and conversion goal monitoring will inform you if you’re on track.
Bottom line: If your goal is better landing pages, you can’t go wrong with Instapage. Product Landing Page