Background Pros And Cons Of Mailerlite
When I asked you to name an email Marketing instrument, what could you say? Pros And Cons Of Mailerlite
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email advertising has been Dominated by the identical big players for the previous decade. Which means they get encouraged very deeply and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I will be ripping MailerLite from limb To limb to find out whether it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Pros And Cons Of Mailerlite
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to properly use the software.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your company name, site, Business, address, business size, list size and even the type of material you plan to send.
Then, You Have to confirm your Website (or domain ).
This is still part of the acceptance process, and MailerLite will Simply ask which email is related to this domain so they can email you a confirmation link.
As Soon as You’ve completed these Measures, you ought to wait it out.
The MailerLite team will review your application, check your Site, and determine whether you’re a fantastic match for their service.
(Quite simply, they’re making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to create campaigns and play with the features, but you will not have the ability to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
But while these measures are not ideal for getting started, it Does help stop malicious users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with The majority of your email advertising.
(We’ll get to automations soon, don’t worry.)
But whether it’s a new blog post, podcast, or timely Announcement, there’s always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several options.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, together with the choice of altering the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Aside from a few added choices, the Majority of these will follow The exact same step-by-step process of a normal effort.
So let us walk you through it.
Once you click on to create your effort, you’ll be requested to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from one of the pre-designed email templates — that will move you to the dragn’ drop editor by default.
In the time of writing, you’ll find 21 email templates to choose From which is somewhat on the low side, however, the layouts are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will select the first template in the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add distinct Types of content to your email, including videos, merchandise columns, and societal connections.
After making your adjustments, simply click’Done Editing’ and you’ll Be taken to the recipients’ options where you can choose your classes or sections.
The advanced tab also allows one To build segment-like rules on-the-fly, in case your targeting isn’t quite right.
Finally, before sending, then you’ll get to the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that’s immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Pros And Cons Of Mailerlite
Managing Your Subscribers
Possessing granular control over your subscribers is arguably among The most essential facets of any email advertising program today.
Because highly personalized efforts are necessary if You’re looking to increase opens, clicks, and, most importantly, your own conversions.
And while many providers allow you to”tag” readers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are basically principles.
Your subscribers belong to a section only when they fulfill the Specified principles, and will be automatically added or eliminated accordingly.
Here is what setting up a rule looks like:
Notice how you can even blend Principles, as well as another rule when the first does not exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are updated manually or through an Automation rule — which we’ll get into in a moment — and they don’t have any value aside from what you call them.
As you start to use this platform, you’ll begin to understand Where Segments and Groups are generally used, however, MailerLite offers a hand in case you’re uncertain:
Basically, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to lump multiple contributors together based on a common denominator.
Somewhat confusing, I’ll admit… but I feel it is a fair trade-off For the added flexibility. Besides, they are optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their own fields, such as name, company, and nation.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your subscribers along with Your custom field information in distinct columns… or may simply add these fields to a types which will only apply to prospective subscribers.
Here’s a screenshot of a test area I created and added to a form:
I won’t go too much to the form Things here since I have a whole section on that below, but this is the approach I’d recommend if you wanted to use this attribute.
Again, as Soon as You’ve gathered your custom field data from new Readers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I’m barely scratching the surface Of what’s possible with custom fields, but it’s important to know that this is a feature you can use.
Overall, it is fair to say MailerLite has their subscriber Management and personalization features on point. Pros And Cons Of Mailerlite
If you’re not impressed with what you’ve seen so far, then perhaps The webpage builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it will offer a fantastic foundation to work from if, for example the majority of us, you do not have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They finally do the same task; collect an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I’ve used my fair share of Visual page builders, and this is better than a few dedicated solutions *cough* WPBakery.
Together with the basic building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Decent set of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover here.
Let’s start with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your website to show it on specific pages.
Despite starting off super fundamental, the form designer allows you To customize everything from the kind style, fields, background, title, input fields and, clearly, the button.
Form text can also be edited directly, which gives you a Opportunity To envision your own copy in real-time.
It would have been nice to have Some templates here, but as you know, there is more to a form than simply its physical appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form works, such as adding additional fields and establishing a custom success page.
(There’s a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, Which can replace the embedded kind also prevents users .
Last but surely not least, you Can assess how your form screens on cellular by switching the toggle to reactive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to test, nevertheless.
So that is an overview of this Embedded form but as I said before, you may even create popup forms in MailerLite.
While the Vast Majority of this setup Procedure is identical, you will find A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a good base to work from and the editor is at least as simple to use with this form type.
Clicking the’E-commerce’ template requires me into a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Considering paid programs like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, as before, you can play the styling options to get it Matched with your own branding.
Last, you can Select the close Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have both.
This is really where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Statistics in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber growth, automation analytics, and kind signups.
Clicking into any effort will Give you special coverage for this campaign.
This is where you’ll discover a few statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, you can click into individual areas of the report for a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also displays a click map, so It’s possible to see exactly how your readers interacted to one another.
Reports for automations are also Accessible under the’Automations’ tab, though I found these to be less insightful than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and many will find the available statistics more than sufficient to meet their demands.
What is email advertising with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you have ever used a visual workflow builder, then You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something that certainly can not be said for each and every email marketing software.
After setting your trigger, you can Start adding measures to your workflow.
These steps could be anything from sending an email, including a Postpone, a bubble break, or an act, such as transferring a subscriber or upgrading their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed when they do not open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional components. (Split, Go To, Goal, etc.. )
For Instance, there’s currently no automation for transferring Subscribers directly into another automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into different groups that activate new automation workflows. It’s simply much less efficient…. yet.
Another matter of efficiency here is when generating new emails From the automation workflow builder.
After adding an email cube to The workflow, you will be asked to add your subject line that appears on the block itself.
From there, clicking the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, however, once you’ve established your email, clicking the ‘Done editing’ button will guide you back into the automations workflow instead of the usual sending options.
Ultimately, your email will be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation cube, so it’s possible to get an concept of what it contains at a glimpse.
While this process may seem like A grind on paper, it is really much faster than what I am utilized to with other email marketing tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, you’ll likely find that this downgrade in performance.
It’s quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there is one type of automation You will not find in MailerLite, and that I think that it’s very important to highlight.
The ability to activate an automation (or measure ) based on the way Subscribers interact with the pages on your website.
This kind of behavioral targeting just isn’t available in MailerLite right now, so if it’s something you use or intend to use, you may want to skip this one. Pros And Cons Of Mailerlite
The Price of MailerLite is among the tools largest Selling things, and let’s face it, most of us love a good deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding on your emails using this program, it is still an wonderful option for anyone starting out.
And what about the top plans?
It ends up, at around half the Price of the rivalry on average, MailerLite is undoubtedly one of the cheapest options available on the market. Plus, if you are willing to pay yearly, you are also able to get a much better discount.
In fact, I haven’t been able to locate anything that does the same job, cheaper.
MailerLite is among those few email advertising tools The (very crowded) sector in recent years, which is no simple feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you From the comments. Pros And Cons Of Mailerlite