Overview Quick Landing Page
Instapage is a program dedicated to helping you create better landing pages. Quick Landing Page
The first thing you Want to know is that it’s 100 percent dedicated to landing Pages and landing pages only.
Like another great’s out there, this program offers the Following:
A drag-and-drop editor
Integrations with major email and advertising tools like Marketo, MailChimp, etc..
Detailed landing page stats
Creation of mobile-responsive pages
Publish pages fast
A fresh user interface
accessibility to professional stock pictures
But these are only a few of the highlights. Let’s dig into what makes Instapage so good at what it does.
As Soon as You’ve chosen your template, then you’ll be accepted to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of the Best around, and with it you can fix the fonts, colours, and designs to match your existing website or marketing materials.
The editor Is Totally drag and drop, so you can set any component Exactly where you want it to be within the page. Using it, you can add:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement choices to drag your elements to, you can put them anywhere on the page you like.
As you drag your elements to various places, Instapage will exhibit Guidelines to help you space and align all components accordingly.
And, because having a mobile-friendly layout is essential Nowadays, Instapage lets you easily switch between mobile and desktop view to make sure everything is optimized and placed accordingly across all devices.
If need be, you can also edit your page straight from the mobile view.
The Way to Create A Landing Page
Because This is the epitome of what Instapage does, I thought I would take you Through the process of producing a landing page.
When you initially log in, you’ll find a listing of all the landing pages You have created. If this is the first, naturally, you won’t have a lot to pull out of here.
Instead, choose Create a Standard Page.
This will Provide you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP pages are designed for mobile, and may be a Good route to go if you are designing a page specifically for mobile use. These are made to load incredibly quickly, but you are going to find this option if you’re signed up for the Enterprise plan.
For our purposes, we’re going with a template.
When You Decide to use an Instapage template, you’ll be presented with All accessible templates.
That’s 194 choices, to be precise.
To make it easier, you can filter the templates by particular types Based upon the objective of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, cellular program, and thank you page. Quick Landing Page
Publish Your Landing Page
When you are ready to publish your page, you have a few options.
You can print it to:
A custom domain name
A demo page
A customized domain is pretty self-explanatory. Just enter in the domain name You would like to publish to. But remember, that one does need a little technical know-how. Fortunately, Instapage includes a video to walk you through the process.
If you host a Website on WordPress and want to print your landing page There, Instapage includes a plugin devoted to doing just that.
This makes the process incredibly easy. Just log in your Instapage Account from your WordPress website and publish right there.
Publishing to Facebook is just as simple. Pick the option and your Facebook page, and it will publish.
Or, if you want a full presentation of your page until it goes live, publish it To Instapage’s demo domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few additional features that assist separate from The other software out there.
Included in these are:
Instablocks — these are handy for times when you need to create multiple landing pages, but do not want to modify the style of the page. As opposed to recreating your entire webpage, it is going to save your components for you to be reused. You will have access to blocks made by Instapage or you may make your own.
Heatmaps — this is a really trendy analytics feature that gives you insight to how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend time on the webpage. Note: heatmaps are only available using the Optimizer plan
A/B testing — In case you would like to examine unique elements of your page, you can split test using Instapage. Just copy your main copy and make another copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the controller version and others will observe the variant. Information on how each performs will be stored on your Instapage analytics section.
Analytics And Reporting
Of course, no top Advertising software is complete with no dedicated analytics section.
Instapage is no exception, and this is actually one of its greatest Selling points.
The neat thing about Instapage Is It allows you to install Conversion goals directly in the editor, then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics at the right click menu.
In the Conversion Goals section, you can set Certain goals to monitor in Your own analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics department after you webpage is pushed Live, you will find details about your webpage’s conversion rate depending on the targets you establish.
This is also where you’ll find information regarding the performance of Your split tests, and you can also tweak the traffic split between both test versions here.
You will also find a section that collects information on the leads each Page has collected.
Obviously, Instapage isn’t without its defects, and it falls somewhat short Of its rivals in these areas:
The big one: cost. Instapage is significantly more expensive than most of its competitors
Advanced features only available with more expensive plans
may have more information, such as top performing pages
Here’s a rundown of all Instapage’s most remarkable attributes:
Pixel Perfect editor, and a drag-and-drop editor that is extremely easy and intuitive to use
accessibility to heatmaps
Collaboration features for teams
Excellent customer support and help features
Now for the part you’ve all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month also includes most fundamental Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded guide alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it is the fit for you.
Generally, most will benefit from the Optimizer plan.
While you can get away with the Fundamental Core plan for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to useful tools such as heatmaps and A/B testing, which can help your overall conversion speed in the future.
Overall, Instapage is a Fantastic option for those who need to place Jointly quick, landing pages that are professional.
It delivers high-quality pages at a simple-to-use format, making ideal For beginners and more experienced webpage designers alike.
And though its additional features will cost more, they definitely add to the experience. The use of A/B testing and heatmaps can help direct your production and strategy, and conversion goal tracking will let you know whether you’re on track.
Bottom line: If your Aim is better landing pages, then you can not go wrong with Instapage. Quick Landing Page