Introduction Responsive Landing Page Design
Instapage is a program dedicated to helping you create better landing pages. Responsive Landing Page Design
The first thing you Want to know is that it is 100% dedicated to landing Pages and landing pages only.
Like the other great’s on the market, this program Provides the Following:
A drag-and-drop editor
Integrations with important email and advertising tools like Marketo, MailChimp, etc..
Thorough landing page stats
Creation of mobile-responsive webpages
Publish webpages fast
A clean user interface
Access to specialist stock images
But these are only a few of the highlights. Let us dig into what makes Instapage so good at what it does.
Once you’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of the Best around, and with it you can fix the fonts, colours, and designs to match your existing site or marketing materials.
The editor is completely drag and drop, so you can set any component Exactly where you want it to be within the page. Using it, you can add:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement options to haul your components to, you can place them anywhere on the page you prefer.
As you drag your components to different places, Instapage will exhibit Guidelines to assist you space and align all components so.
And, because using a mobile-friendly layout is essential these days, Instapage lets you easily switch between mobile and desktop view to be certain everything is optimized and placed accordingly across all devices.
If need be, you could even edit your page directly from the cell view.
The Way to Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I’d take you Through the process of creating a landing page.
When you initially log in, you’ll find a listing of All of the landing pages You have created. If this is the first, obviously, you won’t have much to pull from here.
Rather, select Create a Normal Page.
This will give you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template path.
Do note that AMP pages are designed for mobile, and may be a Good route to go if you are designing a page especially for mobile usage. These are designed to load incredibly fast, but you’ll get this choice if you’re signed up for the Enterprise plan.
For our purposes, we are going using a template.
When you choose to use an Instapage template, you’ll be presented with All accessible templates.
That is 194 options, to be precise.
To make it easier, it is possible to filter the templates by particular types Based upon the objective of your effort: Lead generation, direct gen (two-step), click-through, webinar pages, mobile program, and thank you page. Responsive Landing Page Design
Publish Your Landing Page
When you’re ready to print your page, you have a few choices.
You can print it to:
A Customized domain
A demo page
A custom domain is pretty self-explanatory. Just enter in the domain You would love to publish to. But beware, this one does need a modest technical know-how. Luckily, Instapage includes a video to walk you through the process.
If you host a Website on WordPress and wish to print your landing page There, Instapage has a plugin devoted to doing exactly that.
This makes the process incredibly easy. Just log in your Instapage Account from your WordPress website and print right there.
Publishing to Facebook is just as easy. Select the option and your Facebook page, and it’ll publish.
Or, If You Would like a Complete presentation of your page until it goes live, print it To Instapage’s demo domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage comes with a few added features that assist separate from Another software out there.
Included in these are:
Instablocks — those are handy for times when you have to create multiple landing pages, but don’t want to change the fashion of the page. Rather than recreating your entire page, it will save your components for you to be reused. You will have access to blocks produced by Instapage or you may make your own.
Heatmaps — this is a really cool analytics attribute that provides you insight into just how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend time on the page. Note: heatmaps are only available using the Optimizer plan
A/B testing — In case you want to examine different elements of your page, it is possible to divide test using Instapage. Just duplicate your primary copy and produce another copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the controller version and others will see the variant. Information on how each performs will be kept in your Instapage analytics section.
Analytics And Reporting
Of course, no top marketing software is complete with no dedicated analytics section.
Instapage is no exception, and this is actually one of its biggest Selling things.
The cool thing about Instapage is that it Permits You to set up Conversion goals directly in the editor, then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics in the right-hand menu.
From the Conversion Goals section, you can set Certain goals to track in Your analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics department after you webpage is pushed Live, you will find information about your page’s conversion rate depending on the targets you set.
That is also where you’ll find information Concerning the performance of Your split evaluations, and you may also tweak the visitors split between the two test versions here.
You’ll also find a section that gathers information on the prospects each Page has collected.
Obviously, Instapage is not without its defects, and it falls a bit short Of its rivals in these regions:
The large one: cost. Instapage is more expensive than most of its rivals
Advanced features only available with more expensive plans
may have additional analytics, such as top performing webpages
Here’s a rundown of Instapage’s most impressive features:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for teams
Excellent customer service and help features
Now for the part you’ve all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month and includes most basic Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion goal monitoring.
And finally, the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded guide notifications.
Instapage does include a free 14-day trial, so you can test the waters To see whether it’s the fit for you.
In general, most will benefit from the Optimizer plan.
While you can get away with the Fundamental Core program for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to useful tools like heatmaps and A/B testing, which can help your overall conversion rate in the future.
All in all, Instapage is a great option for those who need to place Jointly fast, landing pages that are professional.
It delivers high-quality pages in a simple-to-use format, making ideal For novices and more experienced webpage designers alike.
And though its extra features will cost more, they definitely add to the experience. The usage of A/B testing and heatmaps can help direct your creation and strategy, and conversion target tracking will inform you whether you’re on track.
Bottom line: If your goal is better landing pages, you can not go wrong with Instapage. Responsive Landing Page Design