Intro Rocket Email Marketing
If I asked you to name an email Marketing instrument, what could you say? Rocket Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email advertising continues to be Dominated by the same large players for the previous decade. Which means that they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I will be tearing MailerLite from limb To limb to find out if it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Utilize email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for website tracking Rocket Email Marketing
Like most email marketing providers these days, you will need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to complete your profile.
This includes information like your company name, website, Industry, address, business size, record size and even the kind of material you intend to send.
Then, You Have to confirm your Site (or domain ).
This remains part of this acceptance process, and MailerLite will Simply inquire which email is associated to this domain so they could email you a confirmation link.
Once you’ve completed these Steps, you’ll need to wait it out.
The MailerLite team will review your application, check your Site, and determine whether you are a good fit for their service.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to create campaigns and play with the attributes, but you will not have the ability to send anything until accepted.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these steps aren’t perfect for getting started, it Does help stop unscrupulous users from damaging everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with Nearly all your email marketing.
(We’ll get to automations shortly, don’t worry.)
But whether it is a brand new blog article, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will give you several choices.
– Regular effort: A traditional broadcast email.
– A/B split campaign: Multiple email Versions, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, with the option of changing the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Apart from a few additional choices, most of these will follow Exactly the exact same step-by-step procedure of a normal effort.
So let’s walk you through it.
As Soon as You click on to create your effort, you’ll be requested to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and choose from one of their pre-designed email templates — that will move you into the dragn’ drop editor .
In the time of writing, there are 21 email templates to choose From which is a little on the low side, however, the designs are super contemporary.
And, of course, if you would just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll select the first template from the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also use the cubes in the sidebar to add distinct Kinds of articles to your email, such as videos, product columns, and social links.
After making your changes, simply click’Done Editing’ and you will Be taken to the recipients’ choices where you can choose your classes or segments.
The tab also allows one To develop segment-like rules , in case your targeting isn’t quite perfect.
Finally, right before sending, you’ll get into the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that is instantly, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Rocket Email Marketing
Handling Your Subscribers
Having granular control over your readers is arguably among The most important aspects of any email advertising program now.
Because highly personalized efforts are necessary if You are looking to increase clicks, opens, and, above all, your own conversions.
And while many providers allow you to”tag” subscribers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are basically rules.
Your readers belong to a section only when they fulfill the Specified principles, and are automatically inserted or eliminated accordingly.
Here’s what setting up a rule looks like:
Notice how you can even combine Rules, as well as another rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it.)
Unlike Segments, Groups are upgraded manually or through an Automation principle — that we will get into in a minute — and they don’t have any value besides what you call them.
As you start to use this stage, you’ll begin to understand At which Segments and Groups are generally used, however, MailerLite delivers a hand in case you’re unsure:
Basically, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to lump multiple contributors collectively according to a common denominator.
Somewhat confusing, I’ll admit… but I believe it’s a fair trade-off For the added flexibility. Besides, they are discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their particular areas, such as title, company, and nation.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers together with Your custom field data in separate columns… or may easily add these fields to your types which will only apply to future subscribers.
Here’s a screenshot of a test field I made and added to a form:
I will not go too much into the form Things here since I have a whole section on that below, but this is the strategy I’d recommend if you wanted to use this feature.
Again, once you’ve gathered your custom field data from new Readers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I am barely scraping the surface Of what is possible with custom fields, but it is important that you understand that this is a feature you can use.
Overall, it’s reasonable to state MailerLite has their subscriber Direction and personalization features on stage. Rocket Email Marketing
If you are not impressed with what you have seen up to Now, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you will be Able to select from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it will offer a fantastic foundation to work from if, for example the majority of us, you don’t have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, though They all ultimately do the identical job; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and this is already better than a few dedicated solutions *cough* WPBakery.
Along with the basic building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Adequate set of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a lot to cover .
Let’s start with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your site to show it on particular pages.
Despite starting off super fundamental, the form designer lets you To customize everything from the kind style, fields, background, name, input fields and, clearly, the button.
Form text can also be edited directly, which Provides you a Opportunity To envision your own backup in real-time.
It would’ve been nice to have Some templates here, but as you know, there’s more to some form than just its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form works, such as adding additional fields and establishing a custom success page.
(There is a GDPR compliance option. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, That can replace the embedded kind and prevents users .
Last but certainly not least, you Can assess how your form displays on cellular by switching the toggle to reactive mode.
You won’t Have the Ability to make any layout changes , but it makes Sense to test, nevertheless.
So that’s an Summary of the Embedded form but like I said before, you can even create popup forms in MailerLite.
While the Vast Majority of this setup process is identical, there are A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a good foundation to work from and the editor is just as easy to use for this form type.
Clicking the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types Now around:
Considering paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup types.
And, as before, you can play with the styling options to get it Matched with your branding.
Last, you can Select the close Behavior of your form under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have both.
This is where most email Marketing platforms will render you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation analytics, and kind signups.
Clicking into any campaign will Give you specific coverage for this campaign.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, it is possible to click into individual areas of this report to get a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Mail’ tab also shows a click map, so You can see your readers interacted with your emails compared to another.
Reports for automations are also Available under the’Automations’ tab, even though I found these to be less enlightening than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting interface, and most will get the available statistics more than enough to meet their demands.
What is email marketing with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you’ve used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something that certainly can’t be said for every email marketing program.
After establishing your trigger, you can begin adding measures to your workflow.
These measures can be anything from sending an email, adding a Delay, a bubble break, or an action, such as transferring a subscriber or upgrading their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed when they do not open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional elements. (Split, Go To, Goal, etc.. )
For Instance, there’s now no automation for transferring Readers directly into a different automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into various classes that trigger new automation workflows. It’s just much less efficient…. yet.
Another question of efficacy here is when generating new emails From the automation workflow builder.
After having an email block to The workflow, you’ll be asked to put in your topic line that then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, but as Soon as You’ve established your email, clicking on the ‘Done editing’ button will guide you straight back into the automations workflow instead of the usual sending options.
Ultimately, your email will probably be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation cube, so it’s possible to get an concept about what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it is really much faster than what I am utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, so you will probably find that this downgrade in performance.
It’s fast enough for me, Personally, however I guess it is all relative.
Before I wrap up this segment, there’s 1 type of automation You won’t find in MailerLite, and I think it’s very important to highlight.
The ability to trigger an automation (or measure ) based on how Subscribers interact with the pages on your site.
This kind of behavioral targeting only is not available in MailerLite right now, so if it’s something you use or plan to utilize, you may want to skip this one. Rocket Email Marketing
The Price of MailerLite is one of the tools largest Selling points, and let us face it, most of us love a fantastic deal.
For starters, they offer an infinite free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While there is some subtle Branding in your mails using this program, it’s still an wonderful option for those starting out.
And what about the premium programs?
It turns out, at around half of the Price of this rivalry generally, MailerLite is by far one of the cheapest options available on the industry. Additionally, if you are ready to pay annually, you are also able to get an even greater discount.
In Reality, I haven’t been able to find anything that does the Exact Same job, cheaper.
MailerLite is one of those few marketing tools to interrupt The (very crowded) sector in the last couple of years, which is no simple feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you’ll seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you From the remarks. Rocket Email Marketing