Overview Sales Landing Page
Instapage is a program dedicated to helping you produce better landing pages. Sales Landing Page
The first thing you Want to know is that it is 100 percent Devoted to landing Pages and landing pages only.
Like another great’s out there, this program Provides the Following:
A drag-and-drop editor
Integrations with important email and advertising tools such as Marketo, MailChimp, etc..
Thorough landing page analytics
Creation of mobile-responsive webpages
Publish pages fast
A fresh user interface
Access to specialist stock images
But those are just a few of the highlights. Let’s dig into what constitutes Instapage so good at what it does.
As Soon as You’ve chosen your template, you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of the Best about, and with it you can fix the fonts, colours, and layouts to match your current website or marketing materials.
The editor is completely drag and drop, so you can place any element Exactly where you want it to be inside the webpage. Using this, you can add:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning options to haul your elements to, you can put them anywhere on the page you like.
As you drag your elements to different areas, Instapage will exhibit Guidelines that will help you distance and align all components accordingly.
And, because having a mobile-friendly design is essential these days, Instapage allows you to easily switch between mobile and desktop view to make sure everything is optimized and placed accordingly across all devices.
If need be, you could even edit your page directly from the cell view.
How To Create A Landing Page
Since this is the epitome of what Instapage does, I thought I would take you Through the process of producing a landing page.
When you initially log into, you’ll find a list of All of the landing pages You’ve created. If this is your first, naturally, you won’t have much to pull from here.
Instead, choose Create a Normal Page.
This will Provide you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP pages are designed for mobile, and may be a Good path to go if you’re designing a page especially for mobile use. These are designed to load incredibly fast, but you are going to find this option if you are signed up for the Enterprise plan.
For our purposes, we’re going using a template.
When you choose to utilize an Instapage template, then you’ll be presented with All available templates.
That is 194 options, to be precise.
To make it easier, it is possible to filter the templates by particular types Depending on the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile app, and also thank you page. Sales Landing Page
Publish Your Landing Page
When you are ready to publish your webpage, you have a few choices.
You can publish it to:
A custom domain name
A demonstration page
A customized domain name is really self-explanatory. Just enter in the domain name You’d like to publish to. But remember, that one does require a modest technical know-how. Luckily, Instapage includes a video to help you through the process.
If you host a site on WordPress and wish to publish your landing page There, Instapage includes a plugin dedicated to doing exactly that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress site and publish right there.
Publishing to Facebook is just as easy. Select the option and your Facebook page, and it’ll publish.
Or, if you want a full presentation of your page before it goes live, print it To Instapage’s demo domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few additional features that assist separate from The other applications out there.
Instablocks — these are useful for times when you need to create multiple landing pages, but do not want to modify the style of the page. As opposed to recreating your complete webpage, it will save your components for you to be reused. You will have access to cubes produced by Instapage or you can create your own.
Heatmaps — this is a really cool analytics attribute that provides you insight to how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend the most time on the page. Note: heatmaps are only available with the Optimizer plan
A/B testing — If you would like to test different elements of your page, it is possible to divide test using Instapage. Just copy your main copy and make another copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the controller version and others will observe the variation. Info on how each performs will be kept in your Instapage analytics section.
Analytics And Reporting
Obviously, no leading marketing software is complete without a committed analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling things.
The neat thing about Instapage Is It allows you to set up Conversion goals right in the editor, and then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics at the right-hand menu.
In the Conversion Goals section, you can set specific goals to track in Your analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics section after you page is pushed Live, you’ll find details about your page’s conversion rate depending on the targets you set.
This is also where you’ll find information Concerning the performance of Your split evaluations, and you can also tweak the traffic split between both test variations here.
You’ll also find a section that gathers information on the leads each Page has collected.
Naturally, Instapage is not without its flaws, and it falls a bit short Of its competitors in these regions:
The large one: price. Instapage is significantly more expensive than most of its rivals
Advanced features only available with costlier plans
may have additional information, such as high performing pages
Here’s a rundown of Instapage’s most impressive attributes:
Pixel Perfect editor, and a drag-and-drop editor that is extremely easy and intuitive to use
Access to heatmaps
Collaboration attributes for groups
Excellent customer service and help features
Now for the part you have all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month also includes most basic Features like the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 personal sub-accounts and branded lead notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see if it is the match for you.
Generally, most will benefit from the Optimizer plan.
While you can get away with the basic Core program for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion rate later on.
All in all, Instapage is a Fantastic option for those who need to place Together quick, landing pages that are professional.
It provides high-quality pages in a simple-to-use format, making ideal For beginners and more experienced webpage designers alike.
And though its extra features will cost more, they definitely add to the experience. The usage of A/B testing and heatmaps can help direct your creation and strategy, and conversion target tracking will let you know if you’re on track.
Bottom line: If your Aim is better landing pages, then you can’t go wrong with Instapage. Sales Landing Page