Introduction Salesforce Email Marketing Integration
When I asked you to name an email Marketing instrument, what could you say? Salesforce Email Marketing Integration
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email marketing has been Dominated by the same large players for the previous ten years. Which means that they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So today, in this review, I’ll be tearing MailerLite from limb To limb to find out if it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Salesforce Email Marketing Integration
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information such as your organization name, site, Business, address, business size, list size and even the type of content you plan to send.
Then, you need to confirm your Website (or domain ).
This remains part of this approval process, and MailerLite will Simply inquire which email is associated to this domain in order that they could email you a verification link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite team will review your application, assess your Site, and determine whether you’re a fantastic fit for their service.
(In other words, they are making sure you’re not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to create campaigns and play with the features, but you will not have the ability to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
But while these measures are not ideal for getting started, it Does help prevent malicious users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with The majority of your email marketing.
(We will get to automations shortly, don’t worry.)
But whether it’s a brand new blog post, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Variations, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, together with the option of altering the subject line and email articles.
– RSS effort: Create a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Aside from a few additional choices, the Majority of these will follow The same step-by-step procedure of a standard effort.
So let’s walk you through it.
Once you click on to create your campaign, you’ll be requested to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from one of their pre-designed email templates — which will move you into the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to select From which is a little on the low side, however, the designs are super modern.
And, of course, if you would just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Types of content to your email, such as videos, merchandise columns, and social connections.
After making your changes, just click’Done Editing’ and you’ll Be taken to the recipients’ choices where you can choose your groups or sections.
The advanced tab also allows you To build segment-like rules on-the-fly, in case your targeting isn’t quite perfect.
Finally, right before sending, then you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, whether that is instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? Salesforce Email Marketing Integration
Managing Your Subscribers
Having granular control over your readers is arguably one of The most essential aspects of any email marketing software today.
Because highly personalized campaigns are necessary if You are searching to increase clicks, opens, and, most importantly, your conversions.
And while most providers allow you to”label” readers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are essentially principles.
Your readers belong to a segment only when they meet the Specified principles, and will be automatically inserted or removed so.
Here is what establishing a rule looks like:
Notice how you can even blend Principles, in addition to another rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it.)
Unlike Segments, Groups are updated manually or via an Automation rule — that we will get into in a moment — and they have no value aside from what you call them.
As you start to use this platform, you’ll begin to understand At which Segments and Groups are generally used, however, MailerLite delivers a hand in case you’re uncertain:
Fundamentally, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to lump multiple subscribers collectively based on a common denominator.
Somewhat confusing, I’ll admit… but I feel it’s a fair trade-off For the added flexibility. Besides, they are optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this region with their particular areas, such as title, business, and nation.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers along with Your custom field data in separate columns… or may easily add these fields to a forms which will only apply to future readers.
Here’s a screenshot of a test field I created and added to a form:
I will not go too much into the shape Things here since I have a whole section on this below, but this is the approach I would recommend if you wished to use this attribute.
Again, once you’ve gathered your custom field information from fresh Readers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I am barely scraping the surface Of what is possible with custom fields, but it’s important that you understand this is a feature you can use.
Overall, it’s reasonable to state MailerLite has their subscriber Direction and personalization features on point. Salesforce Email Marketing Integration
If you are not impressed with what you’ve seen up to Now, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it does offer a fantastic base to work from if, for example the majority of us, you do not have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, however They all ultimately do the identical task; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual page builders, and it is better than a few dedicated solutions *Infection * WPBakery.
Together with the basic building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Decent set of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover .
Let’s start with your Bog-standard embedded type.
These forms are created inside MailerLite in order to get An embed code, which you can then place on your website to display it on particular pages.
Despite starting off super fundamental, the form designer lets you To customize everything in the form style, subjects, background, title, input fields and, clearly, the button.
Form text may also be edited directly, which Provides you a Opportunity To envision your own copy in real-time.
It would’ve been nice to have Some templates here, but as you know, there’s more to a form than simply its appearance.
Clicking on the’Settings’ tab will allow you to configure how the Form functions, such as adding extra fields and setting a custom success page.
(There is a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, Which will replace the embedded kind and prevents users .
Last but surely not least, you Can assess how your form screens on mobile by shifting the toggle to reactive mode.
You won’t be able to make any design changes here, but it makes Sense to check, nevertheless.
So that’s an Summary of this Embedded form but like I said before, you may even create popup forms in MailerLite.
While the majority of the setup process is identical, you will find A few differences I’d love to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do offer a fantastic base to work from and the editor is just as simple to use with this form type.
Clicking the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are some new options under form types This time around:
Contemplating paid tools such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup forms.
And, as before, you can play the styling options to get it Matched up with your own branding.
Last, you can Select the near Behaviour of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text option, or have both.
This is really where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation analytics, and form signups.
Clicking into any campaign will Give you special coverage for this campaign.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, it is possible to click into different areas of this report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Mail’ tab also displays a click map, so It’s possible to see your readers interacted with your emails in relation to one another.
Reports for automations are Available under the’Automations’ tab, even although I found to be less enlightening than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and most will find the available statistics more than enough to fulfill their demands.
What is email advertising without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The good news? If you’ve ever used a visual workflow builder, then You’ll immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something that certainly can not be said for each and every email marketing software.
After establishing your trigger, you can begin adding steps to your workflow.
These measures could be anything from sending an email, including a Postpone, a conditional split, or an act, like moving a subscriber or updating their records.
Here’s a simple workflow I set together, where readers Are unsubscribed if they don’t open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite should have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional components. (Split, Go To, Goal, etc.)
For example, there’s now no automation for transferring Readers directly into a different automation.
That being said, the Majority of these activities can still be achieved by moving Subscribers into various classes that activate new automation workflows. It’s just not as effective…. yet.
Another question of efficacy here is when creating new emails In the automation workflow builder.
After adding an email cube to The workflow, you will be asked to add your subject line that then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, but once you’ve created your email, clicking on the ‘Done editing’ button will guide you back into the automations workflow rather than the usual sending options.
Ultimately, your email will be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation cube, so you can get an concept about what it contains at a glance.
While this process may seem like A grind on newspaper, it is actually much faster than what I am used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded within the automations builder, so you will likely find this a downgrade in functionality.
It is quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there is one type of automation You will not find in MailerLite, also I think that it’s important to highlight.
The ability to activate an automation (or measure ) based on the way Readers interact with all the pages on your site.
This kind of behavioral targeting only is not accessible MailerLite at this time, so if it’s something you use or intend to utilize, you may want to skip this one. Salesforce Email Marketing Integration
The cost of MailerLite is no doubt one of those tools largest Selling points, and let’s face it, we all love a good bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) to get as many as 1,000 subscribers.
While There’s some subtle Branding in your mails using this program, it’s still an wonderful alternative for those starting out.
And what about the top plans?
It turns out, at approximately half the Cost of this competition on average, MailerLite is by far one of the least expensive options available on the market. Plus, if you are willing to pay annually, you are also able to get an even better discount.
In fact, I haven’t been able to locate anything that does the same job, cheaper.
MailerLite is among the very few marketing tools to disrupt The (very crowded) industry in the last couple of decades, which is no easy feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and at a price point you’ll seriously struggle to beat.
Thinking about giving it a spin? Let us know how it works for you From the remarks. Salesforce Email Marketing Integration