If I asked you to name an email Marketing instrument, what could you say? Salesmanago
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email advertising continues to be Dominated by the identical large players for the last decade. Which means they get encouraged very deeply and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time customers to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I’ll be tearing MailerLite from limb To limb to find out whether it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Salesmanago
Like most email advertising providers these days, you will need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information such as your company name, website, Industry, address, company size, record size and even the type of material you plan to send.
Then, you need to verify your Site (or domain name).
This is still part of this approval process, and MailerLite will Simply ask which email is associated to that domain in order that they could email you a confirmation link.
Once you’ve completed those Steps, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Website, and ascertain whether you’re a good match for their services.
(In other words, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to create campaigns and perform with the attributes, but you won’t have the ability to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
But while these measures aren’t ideal for getting started, it Does help prevent malicious users from hurting everybody’s deliverability.
If you are anything like me, you’ll rely upon automations to Deal with Nearly all your email marketing.
(We’ll get to automations soon, do not worry.)
But if it’s a brand new blog article, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several choices.
– Regular campaign: A Conventional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, together with the option of changing the subject line and email content.
– RSS campaign: Produce a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few additional options, the Majority of these will follow The exact same step-by-step procedure of a normal effort.
So let us walk you through it.
Once you click on to create your campaign, you’ll be asked to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from among the pre-designed email templates — which will move you to the dragn’ drop editor by default.
At the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the layouts are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will choose the first template from the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also use the cubes in the sidebar to include distinct Types of content to your email, such as videos, product columns, and social links.
After making your adjustments, just click’Done Editing’ and you will Be carried to the recipients’ choices where you can choose your classes or segments.
The advanced tab also allows one To build segment-like rules , in case your targeting is not quite perfect.
Finally, before sending, then you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, if that’s immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Salesmanago
Handling Your Clients
Possessing granular control over your subscribers is arguably one of The most essential aspects of any email marketing program now.
Because highly personalized campaigns are necessary if You’re searching to increase clicks, opens, and, above all, your own conversions.
And while most providers Permit You to”tag” subscribers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you start up your subscriber dashboard, you’ll notice two Choices; Segments and Groups.
Segments are essentially rules.
Your readers belong to a segment only when they meet the Specified rules, and are automatically added or removed accordingly.
Here is what setting up a rule looks like:
Notice how you can even blend Principles, in addition to an alternate rule if the first does not exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in title, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are upgraded manually or via an Automation rule — that we will get to in a minute — and they have no value besides what you call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are typically used, however, MailerLite delivers a hand in case you’re uncertain:
Basically, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to lump multiple subscribers together according to a common denominator.
Somewhat confusing, I’ll admit… but I believe it is a fair trade-off For the additional flexibility. In any case, they’re discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this area with their own areas, such as title, company, and country.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers together with Your custom field information in separate columns… or can simply add these fields to a forms which will only apply to prospective subscribers.
Here’s a screenshot of a test field I made and added into a form:
I won’t go too much to the form Stuff here because I have a whole section on this below, but this is the strategy I would recommend if you wished to use this feature.
Again, as Soon as You’ve gathered your custom field information from fresh Subscribers, you are able to pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I am barely scraping the surface Of what is possible with custom fields, but it’s important that you know this is a feature you can use.
Overall, it’s fair to say MailerLite has their subscriber Management and personalization features on point. Salesmanago
If you are not impressed by what you have seen so far, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, then you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it does offer a great base to work from if, like most people, you do not have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, however They all finally do the same job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual site builders, and it is already better than a few dedicated solutions *Infection * WPBakery.
Along with the fundamental building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
It will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Decent pair of type building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover here.
Let’s start with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your website to display it on specific pages.
Despite beginning super fundamental, the form designer lets you To customize everything from the form style, fields, background, title, input fields and, of course, the button.
Form text can also be edited directly, which Provides you a Opportunity To visualize your copy in real time.
It would’ve been nice to have Some templates, but as you know, there is more to some form than just its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form works, including adding additional fields and establishing a custom success page.
(There is even a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also enables you to customize the default message, Which can replace the embedded kind also prevents users from redirecting.
Last but certainly not least, you Can check how your form screens on cellular by shifting the toggle to responsive mode.
You won’t be able to make any design changes here, but it makes Sense to test, nevertheless.
So that is an Summary of this Embedded form but like I said before, you may also create popup forms in MailerLite.
While the Vast Majority of the installation Procedure is identical, there are A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a good base to work from and the editor is at least as simple to use for this form type.
Clicking the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Considering paid tools like Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup types.
And, like before, you can perform the styling options to get it Matched up with your branding.
Last, you can Select the close Behaviour of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have .
That is really where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation analytics, and kind signups.
Clicking into any effort will Give you specific coverage for that campaign.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the average user…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of the report to get a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also shows a click map, so You can see precisely how your readers interacted with your mails in relation to one another.
Reports for automations are Accessible under the’Automations’ tab, even although I found to be less insightful than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and many will find the available statistics more than sufficient to meet their needs.
What’s email marketing without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The great news? If you have used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is easy, clean and simple to navigate — something that certainly can’t be said for each and every email marketing program.
After setting your trigger, you can Start adding steps to your workflow.
These steps could be anything from sending an email, including a Delay, a conditional split, or an action, such as transferring a contributor or upgrading their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed if they do not open my email within 7 days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional elements. (Split, Go To, Goal, etc.. )
For example, there’s currently no automation for moving Subscribers directly into another automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into various classes that activate new automation workflows. It’s simply much less efficient…. yet.
Another matter of efficacy here is when creating new emails In the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to add your subject line that appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, but once you’ve created your email, clicking the ‘Done editing’ button will guide you back into the automations workflow instead of the usual sending options.
Finally, your email address will probably be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email inside your automation block, so it’s possible to get an concept about what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it is actually much quicker than what I’m utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you will probably find that this downgrade in functionality.
It’s quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there’s one type of automation You won’t find in MailerLite, and I think it’s very important to highlight.
The ability to activate an automation (or measure ) based on how Subscribers interact with all the webpages on your site.
This kind of behavioral targeting only isn’t accessible MailerLite at this time, so if it’s something you use or intend to utilize, you might want to skip this one. Salesmanago
The Price of MailerLite is one of the tools largest Selling points, and let’s face it, most of us love a good bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding on your emails using this program, it is still an amazing alternative for anyone starting out.
And what about the premium plans?
It turns out, at around half the Price of the competition generally, MailerLite is undoubtedly among the cheapest options on the market. Additionally, if you’re willing to pay yearly, you can also get an even greater discount.
In fact, I have not been able to locate anything that does exactly the same job, cheaper.
MailerLite is one of those very few advertising tools The (very crowded) industry in recent years, which is no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you In the comments. Salesmanago