Overview Setting Up A Landing Page
Instapage is a software dedicated to helping you produce better landing pages. Setting Up A Landing Page
The first thing that you need to know is that it is 100% Devoted to landing Pages and landing pages only.
Like another great’s out there, this software offers the Following:
A drag-and-drop editor
Integrations with major email and advertising tools like Marketo, MailChimp, etc..
Thorough landing page stats
Generation of mobile-responsive webpages
Publish pages quickly
A fresh user interface
accessibility to specialist stock images
But those are only a couple of the highlights. Let’s dig into what constitutes Instapage so good at what it does.
As Soon as You’ve chosen your template, then you’ll be taken to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of the Best about, and with it you can fix the fonts, colors, and designs to match your existing site or advertising materials.
The editor is completely drag and drop, so you can place any element Exactly where you want it to be within the webpage. With it, you can include:
Headlines & Paragraphs
Pictures and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement choices to drag your elements to, you can place them anywhere on the page you prefer.
As you drag your elements to different places, Instapage will display Guidelines to assist you distance and align all elements accordingly.
And, because having a mobile-friendly design is essential these days, Instapage lets you easily switch between mobile and desktop view to make sure everything is optimized and placed accordingly across all of the devices.
If need be, you can even edit your page straight from the cell view.
How To Create A Landing Page
Because This is the epitome of what Instapage does, I thought I would take you Through the procedure of producing a landing page.
If you initially log into, you’ll find a list of All of the landing pages You’ve created. If this is your first, naturally, you won’t have a lot to pull from here.
Instead, select Create a Standard Page.
This will Provide you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP pages are designed for mobile, and Might be a Good route to go if you are designing a page especially for mobile usage. These are made to load incredibly fast, but you’ll get this choice if you are signed up for the Enterprise plan.
For our purposes, we’re going with a template.
When You Decide to use an Instapage template, then you’ll be presented with All available templates.
That is 194 choices, to be exact.
To make it easier, it is possible to filter out the templates by particular types Based upon the objective of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile app, and thank you page. Setting Up A Landing Page
Post Your Landing Page
When you are ready to publish your page, you have a few options.
You can print it
A custom domain name
A demo page
A customized domain is pretty self-explanatory. Just enter in the domain name You would love to print to. But remember, that one does need a modest technical know-how. Luckily, Instapage comprises a video to walk you through the process.
If you host a site on WordPress and want to publish your landing page There, Instapage has a plugin devoted to doing just that.
This makes the process incredibly easy. Just log into your Instapage Account from your WordPress website and print right there.
Publishing to Facebook is just as easy. Pick the option and your Facebook webpage, and it’ll publish.
Or, if you want a full presentation of your webpage before it goes live, publish it To Instapage’s demo domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage Includes a few additional features that assist separate from The other applications out there.
Included in these are:
Instablocks — those are handy for times when you have to create multiple landing pages, but do not want to change the fashion of the page. As opposed to recreating your complete page, it will save your elements for you to be reused. You’ll have access to cubes produced by Instapage or you may make your own.
Heatmaps — this is a really trendy analytics attribute that gives you insight to just how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and where they spend time on the webpage. Notice: heatmaps are only available using the Optimizer program
A/B testing — If you would like to test unique components of your page, you can divide test using Instapage. Just duplicate your main copy and produce a second copy with any changes to the text, pictures, CTAs, etc.. When you print your page, some will see the control version and others will observe the variation. Information about how each performs will be kept in your Instapage analytics department.
Analytics And Reporting
Of course, no leading marketing software is complete without a dedicated analytics section.
Instapage is no exception, and this is actually one of its biggest Selling things.
The neat thing about Instapage Is It Permits You to set up Conversion goals directly in the editor, then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics in the right-hand menu.
In the Conversion Goals section, you can set Certain goals to track in Your analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics department after you page is pushed Live, you will discover information about your webpage’s conversion rate based on the targets you set.
This is also where you’ll find information Concerning the performance of Your split evaluations, and you may also tweak the traffic split between both test variations here.
You will also find a section that collects information on the leads each Page has accumulated.
Obviously, Instapage is not without its defects, and it falls a bit short Of its competitors in these regions:
The large one: cost. Instapage is more expensive than most of its rivals
Advanced features only available with costlier plans
may have additional analytics, such as high performing pages
Here’s a rundown of Instapage’s most remarkable attributes:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for groups
Excellent customer support and help features
Now for the part you have all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month and includes most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion goal monitoring.
And finally, the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded guide notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it’s the match for you.
In general, most will benefit from the Optimizer plan.
While you can eliminate the basic Core program for just designing and Publishing (amazing ) landing pages, the Optimizer offers you access to helpful tools like heatmaps and A/B testing, which may help your overall conversion speed in the future.
All in all, Instapage is a Fantastic option for People Who need to place Jointly quick, landing pages that are professional.
It provides high-quality pages in a simple-to-use format, making ideal For beginners and more experienced page designers alike.
And though its extra features will cost more, they definitely add to the experience. The usage of A/B testing and heatmaps will help direct your creation and strategy, and conversion target tracking will inform you whether you’re on track.
Bottom line: If your goal is better landing pages, then you can not go wrong with Instapage. Setting Up A Landing Page