Intro Single Landing Page
Instapage is a software dedicated to helping you produce better landing pages. Single Landing Page
The first thing that you need to know is that it’s 100 percent Devoted to landing Pages and landing pages only.
Like the other good’s on the market, this program Provides the Following:
A drag-and-drop editor
Integrations with important email and advertising tools like Marketo, MailChimp, etc..
Detailed landing page analytics
Creation of mobile-responsive pages
Publish pages quickly
A fresh user interface
accessibility to specialist stock images
But these are only a couple of the highlights. Let’s dig into what makes Instapage so good at what it does.
As Soon as You’ve chosen your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of the Best about, and with it you can fix the fonts, colours, and designs to match your current website or marketing materials.
The editor is completely drag and drop, so you can set any component Exactly where you want it to be inside the webpage. With it, you can include:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and positioning choices to haul your elements to, you can put them anywhere on the page you like.
As you drag your elements to different areas, Instapage will exhibit Guidelines that will assist you distance and align all components accordingly.
And, because having a mobile-friendly layout is essential these days, Instapage lets you easily switch between desktop and mobile view to make sure everything is optimized and placed accordingly across all devices.
If need be, you could even edit your webpage directly from the mobile view.
How To Create A Landing Page
Since this is the epitome of that which Instapage does, I thought I’d take you Through the procedure of producing a landing page.
When you initially log into, you’ll find a listing of all the landing pages You have created. If this is the first, obviously, you won’t have much to pull from here.
Instead, select Create a Standard Page.
This will give you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP pages are designed for mobile, and may be a Good path to go if you’re designing a page specifically for mobile usage. These are made to load incredibly fast, but you’ll get this option if you’re signed up for the Enterprise plan.
For our purposes, we are going with a template.
When You Decide to utilize an Instapage template, you’ll be presented with All available templates.
That’s 194 choices, to be exact.
To make it easier, you can filter out the templates by specific types Based upon the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, mobile program, and also thank you page. Single Landing Page
Post Your Landing Page
When you are ready to publish your webpage, you have a few options.
You can print it
A custom domain name
A demo page
A custom domain is really self-explanatory. Simply enter in the domain name You’d love to publish to. But remember, that one does require a modest technical know-how. Luckily, Instapage comprises a video to help you through the procedure.
If you host a Website on WordPress and want to print your landing page There, Instapage includes a plugin devoted to doing exactly that.
This makes the process incredibly easy. Just log into your Instapage Account in the WordPress website and print right there.
Publishing to Facebook is just as simple. Select the option and your Facebook webpage, and it will publish.
Or, if you want a full demo of your webpage before it goes live, publish it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage Includes a few additional features that help separate from The other software on the market.
Included in these are:
Instablocks — those are useful for times when you have to create multiple landing pages, but don’t want to change the style of the webpage. As opposed to recreating your complete webpage, it will save your components for you to be reused. You’ll have access to blocks made by Instapage or you may make your own.
Heatmaps — this is a very cool analytics attribute that provides you insight into how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend the most time on the page. Notice: heatmaps are only available using the Optimizer plan
A/B testing — If you want to test different components of your page, it is possible to divide test utilizing Instapage. Just duplicate your primary copy and make another copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the controller version and others will see the variation. Info about how each performs will be stored on your Instapage analytics department.
Analytics And Reporting
Of course, no top Advertising software is complete without a committed analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling points.
The cool thing about Instapage is that it Permits You to set up Conversion goals right in the editor, and then track progress over time.
From the Editor, you’ll find sections called Conversion Goals and Analytics in the right click menu.
From the Conversion Goals section, you can set specific goals to monitor in Your own analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics department after you webpage is pushed Live, you’ll discover information about your page’s conversion rate depending on the goals you establish.
This is also where you’ll find information regarding the performance of Your split tests, and you may also tweak the traffic split between both test variations here.
You’ll also find a section that gathers information on the prospects each Page has accumulated.
Obviously, Instapage is not without its defects, and it falls a bit short Of its competitors in these regions:
The large one: cost. Instapage is more expensive than many of its rivals
Advanced features only available with more expensive plans
may have more information, such as top performing pages
Here’s a rundown of Instapage’s most impressive attributes:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for groups
Great customer support and help attributes
Now for the part you’ve all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, begins at $69.99/month and includes most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion target monitoring.
And finally, the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded guide notifications.
Instapage does include a free 14-day trial, so you can test the waters To see if it’s the fit for you.
In general, most will benefit from the Optimizer plan.
While you can get away with the basic Core plan for just designing and Publishing (awesome) landing pages, the Optimizer gives you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion rate later on.
All in all, Instapage is a Fantastic option for People Who need to place Together fast, landing pages that are professional.
It provides high-quality pages at a simple-to-use format, making perfect For novices and more experienced page designers alike.
And though its additional attributes will cost more, they certainly add to the experience. The use of A/B testing and heatmaps will help direct your creation and strategy, and conversion goal tracking will let you know if you’re on track.
Bottom line: If your Aim is better landing pages, then you can’t go wrong with Instapage. Single Landing Page