Intro Single Page Landing Page
Instapage is a software dedicated to helping you create better landing pages. Single Page Landing Page
The first thing you need to know is that it is 100% dedicated to landing Landing and pages pages only.
Like the other great’s on the market, this program offers the Following:
A drag-and-drop editor
Integrations with important email and advertising tools like Marketo, MailChimp, etc..
Detailed landing page stats
Generation of mobile-responsive webpages
Publish webpages fast
A fresh user interface
Access to specialist stock images
But those are only a few of the highlights. Let us dig into what makes Instapage so good at what it does.
As Soon as You’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of the Best around, and with it you can fix the fonts, colours, and designs to match your existing website or marketing materials.
The editor is completely drag and drop, so you can set any component Exactly where you want it to be inside the webpage. Using it, you can add:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement options to drag your elements to, you can put them anywhere on the page you prefer.
As you drag your components to different places, Instapage will display Guidelines to help you space and align all components accordingly.
And, because using a mobile-friendly layout is essential Nowadays, Instapage lets you easily switch between desktop and mobile view to be certain everything is optimized and placed so across all devices.
If need be, you can also edit your webpage directly from the cell view.
The Way to Create A Landing Page
Since this is the epitome of what Instapage does, I thought I’d take you Through the procedure of creating a landing page.
When you initially log in, you’ll find a list of all the landing pages You have created. If this is the first, obviously, you won’t have a lot to pull from here.
Instead, choose Create a Standard Page.
This will Provide you three options: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template path.
Do note that AMP pages are designed for mobile, and Might be a Fantastic path to go if you’re designing a page especially for mobile use. All these are designed to load incredibly fast, but you are going to find this option if you are signed up for the Enterprise program.
For our purposes, we’re going using a template.
When You Decide to use an Instapage template, then you’ll be presented with All accessible templates.
That’s 194 choices, to be exact.
To make it easier, you can filter out the templates by specific types Based on the goal of your effort: Lead generation, direct gen (two-step), click-through, webinar pages, cellular app, and also thank you page. Single Page Landing Page
Post Your Landing Page
When you’re ready to print your webpage, you have a couple choices.
You can publish it
A Customized domain name
A demo page
A customized domain is really self-explanatory. Just enter in the domain name You’d like to publish to. But beware, this one does require a little technical know-how. Luckily, Instapage includes a video to help you through the procedure.
If you host a Website on WordPress and want to publish your landing page There, Instapage includes a plugin dedicated to doing exactly that.
This makes the process incredibly simple. Just log in your Instapage Account in the WordPress website and publish right there.
Publishing to Facebook is just as easy. Pick the option and your Facebook webpage, and it’ll publish.
Or, if you want a Complete demo of your page until it goes live, print it To Instapage’s demo domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage Includes a few additional features that help separate from The other software out there.
Instablocks — these are handy for times when you need to create multiple landing pages, but don’t wish to change the style of the webpage. As opposed to recreating your complete page, it is going to save your components for you to be reused. You’ll have access to blocks produced by Instapage or you may make your own.
Heatmaps — this is a really trendy analytics attribute that provides you insight into just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend time on the page. Note: heatmaps are only available using the Optimizer plan
A/B testing — In case you want to examine different elements of your page, you can divide test using Instapage. Just duplicate your main copy and produce a second copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the control variant and others will see the variant. Information on how each performs will be stored on your Instapage analytics section.
Analytics And Reporting
Of course, no top Advertising software is complete with no committed analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling things.
The neat thing about Instapage is that it allows you to install Conversion goals directly in the editor, and then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics at the right click menu.
From the Conversion Goals section, you can set specific goals to monitor in Your own analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag supervisor, etc..
Then, when you assess our Analytics section after you webpage is pushed Live, you’ll discover details about your webpage’s conversion rate based on the goals you set.
That is also where you’ll find information Concerning the performance of Your split evaluations, and you can also tweak the visitors split between the two test versions here.
You will also find a section that gathers information on the leads each Page has collected.
Obviously, Instapage is not without its flaws, and it falls somewhat short Of its rivals in these regions:
The large one: price. Instapage is more expensive than most of its rivals
Advanced features only available with more expensive plans
may have more information, such as top performing pages
Here’s a rundown of Instapage’s most impressive attributes:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely easy and intuitive to use
accessibility to heatmaps
Collaboration features for teams
Excellent customer support and help attributes
Now for the part you’ve all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month and comprises most fundamental Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion target monitoring.
And finally, the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it’s the match for you.
In general, most will benefit in the Optimizer program.
While you can eliminate the Fundamental Core program for simply designing and Publishing (amazing ) landing pages, the Optimizer offers you access to helpful tools such as heatmaps and A/B testing, which may help your overall conversion rate later on.
Overall, Instapage is a Fantastic option for People Who need to place Jointly fast, landing pages that are professional.
It delivers high-quality pages at a simple-to-use format, making perfect For beginners and more experienced page designers alike.
And though its extra attributes will cost more, they definitely add to the experience. The usage of A/B testing and heatmaps will help guide your production and strategy, and conversion target tracking will inform you whether you’re on track.
Bottom line: If your Aim is better landing pages, then you can not go wrong with Instapage. Single Page Landing Page