Overview Splash Page Builder
Instapage is a program dedicated to helping you create better landing pages. Splash Page Builder
The first thing you Want to know is that it’s 100% Devoted to landing Pages and landing pages only.
Like another good’s on the market, this program offers the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Thorough landing page analytics
Generation of mobile-responsive webpages
Publish pages quickly
A clean user interface
accessibility to specialist stock images
But these are only a few of the highlights. Let’s dig into what makes Instapage so great at what it does.
Once you’ve selected your template, you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of those Best around, and with it you can fix the fonts, colours, and layouts to match your existing site or advertising materials.
The editor is completely drag and drop, so you can place any component Exactly where you want it to be inside the webpage. Using it, you can add:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and positioning options to drag your elements to, you can put them anywhere on the page you prefer.
As you drag your elements to different places, Instapage will exhibit Guidelines to assist you distance and align all components accordingly.
And, because having a mobile-friendly design is essential these days, Instapage lets you easily switch between desktop and mobile view to be certain everything is placed and optimized accordingly across all devices.
If need be, you can even edit your webpage straight from the cell view.
The Way to Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I would take you Through the process of creating a landing page.
If you initially log into, you’ll find a listing of All of the landing pages You’ve created. If this is the first, naturally, you won’t have much to pull out of here.
Instead, select Create a Normal Page.
This will Provide you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP pages are designed for mobile, and Might be a Fantastic route to go if you’re designing a webpage especially for mobile usage. All these are made to load incredibly fast, but you are going to find this option if you are signed up for the Enterprise program.
For our purposes, we are going using a template.
When You Decide to use an Instapage template, then you’ll be presented with All accessible templates.
That is 194 options, to be precise.
To make it easier, you can filter out the templates by particular types Depending on the goal of your effort: Lead generation, lead gen (two-step), click-through, webinar pages, cellular program, and thank you page. Splash Page Builder
Post Your Landing Page
When you are ready to publish your page, you have a couple choices.
You can publish it to:
A custom domain name
A demo page
A custom domain name is really self-explanatory. Simply enter in the domain You would like to print to. But beware, this one does need a little technical know-how. Fortunately, Instapage comprises a video to walk you through the procedure.
If you host a site on WordPress and want to publish your landing page There, Instapage includes a plugin devoted to doing just that.
This makes the process incredibly easy. Just log in your Instapage Account from your WordPress website and publish right there.
Publishing to Facebook is just as simple. Pick the option and your Facebook webpage, and it will publish.
Or, if you want a Complete demo of your webpage before it goes live, publish it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the whistles and bells.
Instapage Includes a few added features that help separate from Another software on the market.
Instablocks — these are handy for times when you have to create multiple landing pages, but do not wish to change the style of the page. As opposed to recreating your entire webpage, it is going to save your elements for you to be reused. You will have access to blocks produced by Instapage or you can create your own.
Heatmaps — this is a very cool analytics feature that gives you insight to just how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and in which they spend the most time on the page. Note: heatmaps are only available with the Optimizer plan
A/B testing — In case you would like to test different components of your page, it is possible to split test using Instapage. Just duplicate your primary copy and produce another copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the control variant and others will observe the variation. Information on how each performs will be stored in your Instapage analytics section.
Analytics And Reporting
Obviously, no top marketing software is complete without a dedicated analytics section.
Instapage is no exception, and this is actually one of its greatest Selling points.
The cool thing about Instapage is that it allows you to set up Conversion goals directly in the editor, then track progress over time.
In the Editor, you’ll find segments called Conversion Goals and Analytics in the right click menu.
In the Conversion Goals segment, you can set Certain goals to track in Your own analytics.
From the Analytics section, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics department after you page is pushed Live, you will discover details about your webpage’s conversion rate depending on the targets you establish.
This is also where you’ll find information Concerning the performance of Your split tests, and you can also tweak the traffic split between the two test variations here.
You will also find a section that gathers information on the prospects each Page has accumulated.
Naturally, Instapage is not without its flaws, and it falls a bit short Of its competitors in these regions:
The big one: cost. Instapage is more expensive than most of its rivals
Advanced features only available with costlier plans
Could have additional analytics, such as top performing pages
Here’s a rundown of Instapage’s most remarkable features:
Pixel Perfect editor, along with a drag-and-drop editor that is extremely easy and intuitive to use
Access to heatmaps
Collaboration attributes for teams
Great customer support and help attributes
Now for the part you’ve all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month and includes most fundamental Features like the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion target monitoring.
And finally, that the Team & Agency plan begins at $179/month and Includes 15 private sub-accounts and branded guide notifications.
Instapage does include a free 14-day trial, so you can test the waters To see if it is the match for you.
Generally, most will benefit from the Optimizer program.
While you can get away with the Fundamental Core plan for just designing and Publishing (awesome) landing pages, the Optimizer gives you access to helpful tools like heatmaps and A/B testing, which can help your overall conversion speed in the future.
Overall, Instapage is a great option for People Who need to put Together fast, landing pages that are professional.
It provides high-quality pages at a simple-to-use format, making ideal For novices and more experienced webpage designers alike.
And though its extra attributes will cost more, they certainly add to the experience. The use of A/B testing and heatmaps will help direct your creation and plan, and conversion target monitoring will inform you if you’re on track.
Bottom line: If your goal is better landing pages, then you can’t go wrong with Instapage. Splash Page Builder