Overview Squeeze Page Builder
Instapage is a program dedicated to helping you create better landing pages. Squeeze Page Builder
The first thing you Want to know is that it’s 100 percent dedicated to landing Pages and landing pages only.
Like the other great’s on the market, this software Provides the Following:
A drag-and-drop editor
Integrations with major email and marketing tools like Marketo, MailChimp, etc..
Thorough landing page analytics
Generation of mobile-responsive pages
Publish webpages fast
A fresh user interface
Access to professional stock pictures
But those are only a few of the highlights. Let’s dig into what makes Instapage so great at what it does.
Once you’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage actually shines. Its editor is one of those Best around, and with it you can fix the fonts, colors, and layouts to match your existing site or advertising materials.
The editor is completely drag and drop, so you can set any component Exactly where you want it to be within the webpage. Using this, you can add:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement choices to drag your components to, you can place them anywhere on the page you prefer.
As you drag your components to different places, Instapage will display Guidelines to help you distance and align all elements accordingly.
And, because having a mobile-friendly layout is essential Nowadays, Instapage allows you to easily switch between mobile and desktop view to make sure everything is optimized and placed so across all of the devices.
If need be, you can also edit your page directly from the mobile view.
The Way to Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I would take you Through the process of creating a landing page.
When you initially log into, you’ll find a list of All of the landing pages You’ve created. If this is your first, obviously, you won’t have much to pull from here.
Instead, select Create a Normal Page.
This will give you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template route.
Do note that AMP pages are designed for mobile, and Might be a Fantastic route to go if you’re designing a webpage specifically for mobile usage. These are designed to load incredibly quickly, but you’ll get this choice if you are signed up for the Enterprise program.
For our purposes, we’re going with a template.
When you choose to utilize an Instapage template, you’ll be presented with All available templates.
That’s 194 options, to be precise.
To make it easier, you can filter the templates by specific types Depending on the goal of your campaign: Lead generation, direct gen (two-step), click-through, webinar pages, mobile app, and thank you page. Squeeze Page Builder
Post Your Landing Page
When you are ready to print your webpage, you have a couple choices.
You can publish it to:
A Customized domain name
A demo page
A custom domain is pretty self-explanatory. Simply enter in the domain name You’d love to publish to. But beware, this one does require a little technical know-how. Luckily, Instapage includes a video to walk you through the procedure.
If you host a Website on WordPress and wish to print your landing page There, Instapage has a plugin devoted to doing just that.
This makes the process incredibly simple. Just log into your Instapage Account from your WordPress site and publish right there.
Publishing to Facebook is just as easy. Select the choice and your Facebook page, and it’ll publish.
Or, if you want a full presentation of your webpage before it goes live, print it To Instapage’s demo domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage comes with a few additional features that assist separate from The other software out there.
Included in these are:
Instablocks — these are handy for times when you need to create multiple landing pages, but don’t wish to modify the style of the page. As opposed to recreating your complete page, it is going to save your components for you to be reused. You’ll have access to cubes produced by Instapage or you can create your own.
Heatmaps — this is a really trendy analytics attribute that gives you insight into just how users are interacting with your webpage. It tracks mouse movement, clicks, how far visitors scroll, and where they spend time on the page. Notice: heatmaps are only available using the Optimizer plan
A/B testing — If you want to examine different elements of your page, you can divide test using Instapage. Just copy your primary copy and make another copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the control version and others will see the variation. Information about how each performs will be kept in your Instapage analytics section.
Analytics And Reporting
Obviously, no leading Advertising software is complete with no committed analytics section.
Instapage is no exclusion, and this is actually one of its biggest Selling points.
The cool thing about Instapage is that it allows you to install Conversion goals directly in the editor, and then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics in the right click menu.
From the Conversion Goals section, you can set Certain goals to monitor in Your own analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you webpage is pushed Live, you will find details about your page’s conversion rate depending on the targets you set.
That is also where you’ll find information regarding the performance of Your split tests, and you may also tweak the visitors split between the two test variations here.
You’ll also find a section that gathers information on the leads each Page has collected.
Naturally, Instapage isn’t without its defects, and it falls somewhat short Of its competitors in these regions:
The large one: cost. Instapage is more expensive than most of its rivals
Advanced features only available with more expensive plans
may have additional information, such as high performing pages
Here’s a rundown of all Instapage’s most impressive features:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for teams
Excellent customer support and help features
Now for the part you’ve all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month also comprises most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and gives you access to Unlimited A/B testing, heatmaps, and conversion goal monitoring.
And finally, the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded lead notifications.
Instapage does include a free 14-day trial, so you can test the waters To see whether it’s the fit for you.
Generally, most will benefit from the Optimizer plan.
While you can eliminate the Fundamental Core plan for just designing and Publishing (awesome) landing pages, the Optimizer offers you access to helpful tools like heatmaps and A/B testing, which may help your overall conversion rate later on.
All in all, Instapage is a Fantastic option for People Who need to put Jointly fast, landing pages that are professional.
It delivers high-quality pages at a simple-to-use format, making perfect For novices and more experienced page designers alike.
And though its additional attributes will cost more, they certainly add to the experience. The usage of A/B testing and heatmaps can help guide your creation and plan, and conversion target tracking will let you know whether you’re on track.
Bottom line: If your Aim is better landing pages, then you can not go wrong with Instapage. Squeeze Page Builder