Introduction Start Your Own Email Marketing Business
When I asked you to name an email Marketing tool, what could you say? Start Your Own Email Marketing Business
MailChimp? Aweber? ActiveCampaign?
Like most online businesses now, email advertising continues to be Dominated by the identical big players for the previous ten years. Which means that they get encouraged very deeply and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, causing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I’ll be ripping MailerLite from limb To limb to find out whether it really stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring Start Your Own Email Marketing Business
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your company name, site, Industry, address, company size, list size and also the kind of material you intend to send.
Then, you need to verify your Site (or domain name).
This is still part of this acceptance process, and MailerLite will Simply inquire which email is related to that domain in order that they can email you a verification link.
As Soon as You’ve completed these Measures, you’ll need to wait it out.
The MailerLite team will review your application, check your Website, and determine whether you are a good fit for their service.
(Quite simply, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to make campaigns and perform with the features, but you will not have the ability to send anything until accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
But while these measures aren’t perfect for getting started, it Does help prevent unscrupulous users from hurting everyone else’s deliverability.
If you are anything like me, you’ll rely on automations to Deal with Nearly all your email marketing.
(We will get to automations soon, do not worry.)
But if it’s a brand new blog post, podcast, or timely Announcement, there is always a reason to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will provide you several options.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Variations, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to readers who Do not open your broadcast email, together with the option of altering the subject line and email content.
– RSS effort: Create a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Apart from a few added choices, the Majority of these will follow The same step-by-step process of a standard effort.
So let’s walk you through it.
Once you click on to create your campaign, you’ll be requested to Pick a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and select from among their pre-designed email templates — that will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to select From which is somewhat on the low side, however, the designs are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I will select the first template in the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include different Kinds of articles to your email, such as videos, merchandise columns, and social links.
After making your adjustments, just click’Done Editing’ and you will Be carried to the recipients’ choices where you are able to choose your groups or segments.
The advanced tab also allows one To build segment-like rules , in case your targeting isn’t quite right.
Finally, right before sending, you’ll get into the’Schedule’ screen.
This is where you control if your broadcast email should go Out, whether that is immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Start Your Own Email Marketing Business
Managing Your Subscribers
Possessing granular control over your readers is arguably among The most essential facets of any email advertising program today.
Because highly personalized efforts are necessary if You’re searching to increase clicks, opens, and, above all, your conversions.
And while many providers allow you to”tag” subscribers in order To target them more effectively, MailerLite utilizes a slightly different strategy.
When you start up your subscriber dash, you’ll see two Choices; Segments and Groups.
Segments are basically principles.
Your readers belong to a section only when they fulfill the Specified principles, and are automatically inserted or eliminated accordingly.
Here’s what setting up a rule looks like:
Notice how you can even blend Rules, in addition to another rule when the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are upgraded manually or through an Automation rule — which we’ll get to in a moment — and they have no value besides what you call them.
As you Begin to use this platform, you’ll begin to understand At which Segments and Groups are generally used, but MailerLite delivers a hand in case you’re uncertain:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to bulge multiple contributors together according to a frequent denominator.
A tad confusing, I’ll admit… but I feel it is a fair trade-off For the additional flexibility. Besides, they’re discretionary.
Last, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular fields, such as name, company, and nation.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers along with Your custom field data in distinct columns… or may easily add these fields to a forms which will only apply to future subscribers.
Here’s a screenshot of a test area I created and added to a form:
I won’t go too much to the shape Things here since I have a whole section on that below, but this is the approach I would recommend if you wished to use this feature.
Again, as Soon as You’ve collected your custom field data from fresh Readers, you can pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and choose your Customized field.
I’m barely scraping the surface Of what is possible with custom fields, but it’s important to understand that this is a feature you can use.
Overall, it is reasonable to state MailerLite has their contributor Direction and personalization features on point. Start Your Own Email Marketing Business
If you are not impressed with what you’ve seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it does offer a great foundation to work from if, like the majority of us, you don’t have that pure eye for design.
I went ahead and selected the’Lead Generation’ template, though They all finally do the same task; accumulate an email address.
This time, the editor will Provide you 17 building blocks to Further construct or change your landing page.
Now, I’ve used my fair share of Visual page builders, and it is already better than a few dedicated solutions *Infection * WPBakery.
Together with the basic building blocks, you can use components like Hero segments, popup buttons, reviews and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really Provides a Adequate set of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover here.
Let’s begin with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your site to show it on specific pages.
Despite starting off super basic, the form designer allows you To customize everything in the form style, fields, background, name, enter fields and, clearly, the button.
Form text can also be edited directly, which gives you a chance To visualize your backup in real-time.
It would have been nice to have Some templates here, but as you know, there is more to a form than just its physical appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form functions, such as adding extra fields and setting a custom success page.
(There is even a GDPR compliance alternative. Sweet.)
And talking of the success page…
…MailerLite also lets you customize the default message, That can replace the embedded kind and prevents users from redirecting.
Last but certainly not least, you Can check the way your form screens on mobile by switching the toggle to responsive mode.
You won’t be able to make any design changes here, but it makes Sense to check, nevertheless.
So that’s an Summary of this Embedded form but like I said before, you can also create popup forms in MailerLite.
While the majority of this installation Procedure is identical, you will find A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a good base to work from and the editor is just as easy to use with this form kind.
Clicking the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are a few new choices under form types This time around:
Contemplating paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup types.
And, as before, you can perform with the styling options to get it Matched with your branding.
Last, you can Select the close Behavior of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have .
This is really where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber development, automation analytics, and kind signups.
Clicking into any effort will Give you special reporting for this effort.
This is where you’ll find a few statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the average consumer…
…but in Case You really want To dig into the numbers, you can click into different areas of the report to get a more comprehensive breakdown.
You can find some real gems beneath These reports.
For example, the’View Email’ tab also shows a click map, so It’s possible to see how your subscribers interacted with your emails in relation to one another.
Reports for automations will also be Accessible under the’Automations’ tab, even though I found to be less enlightening than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and most will get the available statistics more than enough to fulfill their demands.
What is email marketing without a dash of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you have used a visual workflow builder, You’ll immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something which certainly can not be said for each and every email marketing software.
After establishing your trigger, you can begin adding measures to your workflow.
These steps can be anything from sending an email, adding a Postpone, a bubble break, or an action, like moving a contributor or upgrading their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed when they don’t open my email within seven days.
There are innumerable Possibilities in regards to workflow automations similar to this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For Instance, there’s now no automation for moving Subscribers directly into another automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into different classes that activate new automation workflows. It’s just much less efficient…. yet.
Another question of efficiency here is when creating new emails From the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to put in your subject line that appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, however, as Soon as You’ve established your email, clicking on the ‘Done editing’ button will guide you back to the automations workflow rather than the usual sending options.
Ultimately, your email will be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation cube, so you can find an concept of what it contains at a glance.
While this process may seem like A grind on newspaper, it’s really much quicker than what I am used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you will likely find this a downgrade in functionality.
It is fast enough for me, Personally, however I guess it’s all relative.
Before I wrap up this segment, there is 1 type of automation You won’t find in MailerLite, and I think that it’s important to highlight.
The ability to activate an automation (or step) based on the way Readers interact with all the pages on your website.
This kind of behavioral targeting just is not accessible MailerLite at this time, so if it’s something you use or plan to utilize, you might want to skip this one. Start Your Own Email Marketing Business
The Price of MailerLite is among the tools largest Selling points, and let’s face it, most of us love a good bargain.
For starters, they offer an unlimited free plan that includes All features (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding in your emails using this plan, it is still an amazing alternative for anyone starting out.
And what about the premium plans?
It turns out, at approximately half the Price of the competition on average, MailerLite is by far one of the cheapest options available on the market. Additionally, if you’re ready to pay yearly, you can also get a much better discount.
In Reality, I haven’t been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is one of those very few marketing tools The (very crowded) sector in recent decades, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to beat.
Thinking about giving it a spin? Let us know how it works for you In the comments. Start Your Own Email Marketing Business