Introduction The Funnel Method
Instapage is a program dedicated to helping you produce better landing pages. The Funnel Method
The first thing you Want to know is that it’s 100 percent Devoted to landing Landing and pages pages only.
Like another good’s on the market, this software Provides the Following:
A drag-and-drop editor
Integrations with major email and advertising tools such as Marketo, MailChimp, etc..
Thorough landing page analytics
Generation of mobile-responsive webpages
Publish pages quickly
A clean user interface
Access to specialist stock pictures
But those are only a couple of the highlights. Let us dig into what constitutes Instapage so great at what it does.
As Soon as You’ve chosen your template, then you’ll be taken to the Instapage Template editor.
This is one place where Instapage truly shines. Its editor is one of the Best around, and with it you can adjust the fonts, colours, and layouts to match your existing site or marketing materials.
The editor is completely drag and drop, so you can set any element Exactly where you want it to be inside the page. Using this, you can include:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so Rather than having pre-defined Grids and placement options to haul your components to, you can place them anywhere on the page you prefer.
As you drag your elements to various areas, Instapage will display Guidelines that will assist you distance and align all components accordingly.
And, because using a mobile-friendly design is essential Nowadays, Instapage allows you to easily switch between desktop and mobile view to make sure everything is placed and optimized so across all of the devices.
If need be, you can also edit your page straight from the mobile view.
How To Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I would take you Through the procedure of creating a landing page.
When you initially log in, you’ll find a listing of All of the landing pages You’ve created. If this is the first, obviously, you won’t have much to pull out of here.
Instead, select Create a Standard Page.
This will Provide you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP webpages are designed for mobile, and may be a Fantastic route to go if you’re designing a webpage specifically for mobile usage. These are made to load incredibly quickly, but you’ll find this choice if you are signed up for the Enterprise plan.
For our purposes, we’re going using a template.
When You Decide to utilize an Instapage template, you’ll be presented with All available templates.
That is 194 options, to be exact.
To make it easier, you can filter out the templates by particular types Depending upon the objective of your effort: Lead generation, direct gen (two-step), click-through, webinar pages, mobile app, and also thank you page. The Funnel Method
Publish Your Landing Page
When you are ready to print your webpage, you have a few options.
You can publish it to:
A custom domain name
A demonstration page
A custom domain name is pretty self-explanatory. Just enter in the domain name You would love to publish to. But beware, this one does need a little technical know-how. Luckily, Instapage comprises a video to help you through the procedure.
If you host a site on WordPress and wish to print your landing page There, Instapage has a plugin dedicated to doing exactly that.
This makes the process incredibly simple. Just log in your Instapage Account from your WordPress site and publish right there.
Publishing to Facebook is just as simple. Pick the option and your Facebook webpage, and it’ll publish.
Or, if you want a full demo of your webpage until it goes live, print it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let us take a look at the whistles and bells.
Instapage Includes a few additional features that assist separate from Another applications out there.
Instablocks — those are handy for times when you need to create multiple landing pages, but don’t want to modify the fashion of the page. As opposed to recreating your entire page, it is going to save your components for you to be reused. You will have access to blocks produced by Instapage or you can create your own.
Heatmaps — this is a really cool analytics attribute that gives you insight to how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend the most time on the webpage. Note: heatmaps are only available using the Optimizer program
A/B testing — If you want to test unique elements of your page, it is possible to divide test using Instapage. Just copy your main copy and make a second copy with any changes to the text, images, CTAs, etc.. When you print your page, some will see the control version and others will observe the variant. Information about how each performs will be stored in your Instapage analytics section.
Analytics And Reporting
Obviously, no leading marketing software is complete with no dedicated analytics section.
Instapage is no exception, and this is actually one of its biggest Selling things.
The neat thing about Instapage Is It allows you to set up Conversion goals directly in the editor, and then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics at the right-hand menu.
From the Conversion Goals section, you can set specific goals to monitor in Your own analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics department after you page is pushed Live, you will find information about your page’s conversion rate based on the targets you establish.
That is also where you’ll find information Concerning the performance of Your split evaluations, and you can also tweak the traffic split between the two test versions here.
You will also find a section that collects information on the prospects each Page has accumulated.
Naturally, Instapage is not without its flaws, and it falls a bit short Of its rivals in these regions:
The big one: cost. Instapage is more expensive than most of its competitors
Advanced features only available with more expensive plans
Could have more information, such as high performing pages
Here’s a rundown of Instapage’s most remarkable attributes:
Pixel Perfect editor, and a drag-and-drop editor that is extremely easy and intuitive to use
accessibility to heatmaps
Collaboration features for groups
Great customer service and help attributes
Now for the part you have all been waiting for: the cost.
Instapage comes with three pricing tiers.
The first, the Core plan, begins at $69.99/month also includes most basic Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion target tracking.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded lead alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see if it is the fit for you.
Generally, most will benefit in the Optimizer program.
While you can get away with the Fundamental Core program for just designing and Publishing (amazing ) landing pages, the Optimizer offers you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion rate in the future.
All in all, Instapage is a Fantastic option for those who need to place Together quick, professional landing pages.
It provides high-quality pages at a simple-to-use format, making perfect For beginners and more experienced page designers alike.
And though its additional features will cost more, they certainly add to the experience. The use of A/B testing and heatmaps will help guide your creation and strategy, and conversion goal tracking will inform you whether you’re on track.
Bottom line: If your goal is better landing pages, then you can not go wrong with Instapage. The Funnel Method