Introduction Tools For Email Marketing Campaigns
If I asked you to name an email Marketing tool, what could you say? Tools For Email Marketing Campaigns
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email advertising continues to be Dominated by the identical large players for the last ten years. Which means that they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this review, I’ll be ripping MailerLite from limb To limb to find out if it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email elements such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Tools For Email Marketing Campaigns
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information like your organization name, site, Industry, address, company size, list size and even the kind of content you intend to send.
Then, you need to verify your Site (or domain name).
This remains part of the approval process, and MailerLite will Simply inquire which email is related to this domain so they can email you a verification link.
As Soon as You’ve completed those Steps, you’ll need to wait it out.
The MailerLite staff will review your application, check your Website, and determine whether you’re a good match for their services.
(Quite simply, they are making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to create campaigns and play with the attributes, but you won’t be able to send anything until approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these steps are not perfect for getting started, it Does help stop malicious users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to handle The majority of your email marketing.
(We’ll get to automations soon, don’t worry.)
But if it is a new blog article, podcast, or timely Announcement, there’s always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Create Campaign’ will provide you several options.
– Regular campaign: A Conventional broadcast email.
– A/B split campaign: Multiple email Variations, including subject line, from title and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, together with the choice of altering the subject line and email content.
– RSS campaign: Create a recurring campaign That sends new content to readers using your site’s RSS feed.
Apart from a few additional choices, most of these will follow The same step-by-step procedure of a standard effort.
So let’s walk you through it.
Once you click to create your effort, you’ll be requested to Select a preferred editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and select from one of the pre-designed email templates — which will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to choose From which is a little on the low side, but the designs are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I will select the first template in the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add distinct Kinds of articles to your email, including videos, product columns, and social connections.
After making your changes, simply click’Done Editing’ and you’ll Be carried to the recipients’ choices where you are able to select your groups or sections.
The advanced tab also allows you To develop segment-like rules on-the-fly, in the event your targeting isn’t quite perfect.
Finally, before sending, you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, if that is immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Tools For Email Marketing Campaigns
Handling Your Subscribers
Having granular control over your readers is arguably among The most important aspects of any email marketing software today.
Because highly personalized efforts are necessary if You are searching to increase clicks, opens, and, most importantly, your own conversions.
And while many providers Permit You to”tag” readers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are essentially principles.
Your readers belong to a section only when they meet the Specified principles, and are automatically added or removed accordingly.
Here’s what establishing a rule looks like:
Notice how you can also combine Principles, as well as an alternate rule if the first does not exist.
Pretty smart, eh?
The next tab is for classes, and despite the difference in name, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are updated manually or via an Automation principle — that we’ll get into in a moment — and they don’t have any value aside from what you call them.
As you Begin to use this stage, you’ll begin to understand At which Segments and Groups are typically used, but MailerLite delivers a hand in the event you’re uncertain:
Basically, groups are much more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to lump multiple contributors collectively according to a frequent denominator.
Somewhat confusing, I’ll admit… but I feel it’s a fair trade-off For the added flexibility. In any case, they are optional.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this region with their particular areas, such as name, business, and country.
If You Would like to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers together with Your custom field information in distinct columns… or can simply add these fields to your types which will only apply to future readers.
Here’s a screenshot of a test field I created and added to a form:
I won’t go too much into the form Things here since I have a whole section on this below, but this is the approach I would recommend if you wished to use this attribute.
Again, as Soon as You’ve collected your custom field information from fresh Readers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I am barely scratching the surface Of what’s possible with custom fields, but it is important to know this is a feature you can use.
Overall, it is fair to say MailerLite has their subscriber Direction and personalization features on point. Tools For Email Marketing Campaigns
If you are not impressed by what you’ve seen so far, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it will offer a great base to work from if, for example most people, you do not have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, though They ultimately do the identical job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and this is better than a few dedicated solutions *Infection * WPBakery.
Along with the fundamental building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all three form types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Adequate set of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover here.
Let us start with your Bog-standard embedded type.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your site to show it on specific pages.
Despite starting off super basic, the form designer allows you To personalize everything in the form style, fields, background, title, enter fields and, of course, the button.
Form text can also be edited directly, which gives you a chance To visualize your backup in real time.
It would have been nice to have Some templates here, but as you know, there is more to a form than just its physical appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form functions, such as adding additional fields and establishing a custom success page.
(There’s a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, Which will replace the embedded form also prevents users from redirecting.
Last but surely not least, you Can check the way your form displays on mobile by shifting the toggle to responsive mode.
You won’t Have the Ability to make any design changes here, but it makes Sense to test, nevertheless.
So that is an Summary of the Embedded form but like I said before, you may also create popup forms in MailerLite.
While the Vast Majority of the setup Procedure is identical, you will find A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do provide a good foundation to work from and the editor is at least as simple to use with this form kind.
Clicking on the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types Now around:
Considering paid tools such as Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this amount of control over popup forms.
And, like before, you can play with the styling options to get it Matched up with your branding.
Finally, you can choose the close Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have .
That is really where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from campaign open and click info, Subscriber growth, automation analytics, and form signups.
Clicking into any campaign will Give you specific reporting for that campaign.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, you can click into different areas of the report to get a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Email’ tab also displays a click map, so You can see precisely how your readers interacted with your mails compared to another.
Reports for automations are Accessible under the’Automations’ tab, even although I found to be less insightful than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and most will get the available statistics more than enough to meet their needs.
What is email marketing without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you have used a visual workflow builder, You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something which certainly can’t be said for every email advertising program.
After setting your trigger, you can Start adding measures to your workflow.
These steps can be anything from sending an email, adding a Postpone, a conditional split, or an act, such as transferring a contributor or updating their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed when they don’t open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations like this, and MailerLite ought to not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional elements. (Split, Go To, Goal, etc.. )
For example, there’s now no automation for transferring Subscribers directly into another automation.
That being said, most of these actions can still be achieved by moving Subscribers into various groups that activate new automation workflows. It is simply much less efficient…. yet.
Another matter of efficacy here is when creating new emails From the automation workflow builder.
After adding an email block to The workflow, you will be asked to add your topic line which then appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Writer:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered previously in the review.
This time, however, once you’ve created your email, clicking on the ‘Done editing’ button will direct you straight back into the automations workflow instead of the usual sending options.
Ultimately, your email address will be Loaded into your own automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation block, which means you can get an idea of what it contains at a glance.
While this process may seem like A grind on newspaper, it’s really much quicker than what I am used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, you will probably find that this downgrade in performance.
It’s quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there’s one type of automation You will not find in MailerLite, also that I think that it’s important to highlight.
The ability to trigger an automation (or measure ) based on how Subscribers interact with all the webpages on your website.
This kind of behavioral targeting only isn’t accessible MailerLite at this time, so if it’s something you use or intend to utilize, you may want to skip this one. Tools For Email Marketing Campaigns
The cost of MailerLite is one of those tools biggest Selling things, and let us face it, most of us love a good deal.
For starters, they offer an infinite free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding in your mails using this plan, it’s still an wonderful option for anyone starting out.
And what about the premium programs?
It ends up, at around half of the Cost of the competition on average, MailerLite is undoubtedly among the least expensive options available on the market. Additionally, if you are ready to pay annually, you are also able to get a much better discount.
In Reality, I have not been able to locate anything that does the same job, cheaper.
MailerLite is one of the very few marketing tools The (very crowded) sector in the last couple of years, and that’s no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you From the comments. Tools For Email Marketing Campaigns