Introduction Top Converting Landing Pages
Instapage is a program dedicated to helping you produce better landing pages. Top Converting Landing Pages
The first thing that you need to know is that it’s 100% Devoted to landing Pages and landing pages only.
Like another great’s out there, this program Provides the Following:
A drag-and-drop editor
Integrations with important email and advertising tools such as Marketo, MailChimp, etc..
Thorough landing page stats
Creation of mobile-responsive pages
Publish pages quickly
A clean user interface
accessibility to professional stock pictures
But those are only a few of the highlights. Let us dig into what makes Instapage so good at what it does.
Once you’ve chosen your template, then you’ll be taken to the Instapage Template editor.
This is 1 place where Instapage truly shines. Its editor is one of the Best about, and with it you can fix the fonts, colours, and designs to match your current website or marketing materials.
The editor is completely drag and drop, so you can set any element Exactly where you want it to be inside the webpage. With it, you can include:
Headlines & Paragraphs
Pictures and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement choices to drag your elements to, you can place them anywhere on the page you like.
As you drag your components to different places, Instapage will exhibit Guidelines that will assist you space and align all elements accordingly.
And, because using a mobile-friendly design is essential Nowadays, Instapage allows you to easily switch between mobile and desktop view to make sure everything is placed and optimized so across all devices.
If need be, you can even edit your page straight from the mobile view.
How To Create A Landing Page
Because This is the epitome of what Instapage does, I thought I would take you Through the procedure of producing a landing page.
If you initially log in, you’ll find a list of All of the landing pages You’ve created. If this is the first, naturally, you won’t have a lot to pull out of here.
Rather, select Create a Normal Page.
This will Provide you three options: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP webpages are designed for mobile, and Might be a Fantastic path to go if you are designing a page specifically for mobile usage. All these are designed to load incredibly fast, but you are going to get this choice if you’re signed up for the Enterprise plan.
For our purposes, we’re going with a template.
When You Decide to use an Instapage template, then you’ll be presented with All available templates.
That’s 194 choices, to be precise.
To make it easier, it is possible to filter out the templates by specific types Depending on the goal of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, cellular app, and thank you page. Top Converting Landing Pages
Post Your Landing Page
When you are ready to print your page, you have a few choices.
You can print it
A Customized domain
A demonstration page
A custom domain is pretty self-explanatory. Simply enter in the domain You would like to print to. But beware, this one does require a modest technical know-how. Luckily, Instapage comprises a video to help you through the process.
If you host a Website on WordPress and wish to print your landing page There, Instapage includes a plugin devoted to doing exactly that.
This makes the process incredibly easy. Just log in your Instapage Account in the WordPress website and publish right there.
Publishing to Facebook is just as simple. Pick the option and your Facebook webpage, and it’ll publish.
Or, if you want a Complete presentation of your webpage until it goes live, print it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage comes with a few added features that help separate from Another applications on the market.
Instablocks — those are useful for times when you have to create multiple landing pages, but don’t wish to modify the style of the page. Rather than recreating your entire page, it is going to save your elements for you to be reused. You will have access to blocks made by Instapage or you can create your own.
Heatmaps — this is a really trendy analytics attribute that provides you insight into just how users are interacting with your webpage. It tracks mouse movement, clicks, how much visitors scroll, and where they spend time on the page. Note: heatmaps are only available using the Optimizer plan
A/B testing — In case you would like to examine different components of your page, you can split test utilizing Instapage. Just copy your primary copy and produce a second copy with any changes to the text, pictures, CTAs, etc.. When you print your page, some will see the control version and others will observe the variation. Info about how each performs will be kept on your Instapage analytics section.
Analytics And Reporting
Of course, no top marketing software is complete with no dedicated analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling things.
The cool thing about Instapage Is It allows you to install Conversion goals directly in the editor, and then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics in the right-hand menu.
From the Conversion Goals segment, you can set Certain goals to monitor in Your analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you check our Analytics section after you webpage is pushed Live, you will discover information about your page’s conversion rate depending on the targets you set.
That is also where you’ll find information regarding the performance of Your split tests, and you may also tweak the visitors split between both test versions here.
You will also find a section that collects information on the leads each Page has accumulated.
Obviously, Instapage is not without its flaws, and it falls a bit short Of its rivals in these regions:
The large one: price. Instapage is more expensive than many of its competitors
Advanced features only available with costlier plans
may have additional information, such as high performing pages
Here’s a rundown of Instapage’s most impressive features:
Pixel Perfect editor, and a drag-and-drop editor that is extremely Simple and intuitive to use
accessibility to heatmaps
Collaboration attributes for groups
Excellent customer service and help features
Now for the part you’ve all been waiting for: the price.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month and includes most fundamental Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, starts at $99/month and gives you access to Boundless A/B testing, heatmaps, and conversion target monitoring.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded guide alarms.
Instapage does come with a free 14-day trial, so you can test the waters To see if it is the match for you.
Generally, most will benefit in the Optimizer program.
While you can eliminate the Fundamental Core plan for simply designing and Publishing (amazing ) landing pages, the Optimizer offers you access to helpful tools like heatmaps and A/B testing, which may help your overall conversion speed later on.
All in all, Instapage is a Fantastic option for People Who need to place Jointly fast, professional landing pages.
It provides high-quality pages at a simple-to-use format, making perfect For novices and more experienced webpage designers alike.
And though its additional attributes will cost more, they definitely add to the experience. The use of A/B testing and heatmaps can help direct your production and plan, and conversion goal monitoring will inform you whether you’re on track.
Bottom line: If your Aim is better landing pages, then you can’t go wrong with Instapage. Top Converting Landing Pages