Intro Top Email Marketing Firms
When I asked you to name an email Marketing tool, what could you say? Top Email Marketing Firms
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email advertising has been Dominated by the identical big players for the last decade. Which means that they get promoted very heavily and achieve a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I will be ripping MailerLite from limb To limb to find out if it really stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Top Email Marketing Firms
Like most email marketing providers these days, You’ll Need to Go through a review process before being able to properly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your company name, site, Industry, address, company size, record size and even the type of content you plan to send.
Then, You Have to verify your Site (or domain ).
This remains part of the acceptance process, and MailerLite will Simply inquire which email is related to this domain so they can email you a confirmation link.
Once you’ve completed those Measures, you’ll need to wait it out.
The MailerLite team will review your application, assess your Site, and ascertain whether you’re a good fit for their service.
(In other words, they’re making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to create campaigns and perform with the features, but you will not have the ability to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these measures aren’t ideal for getting started, it Does help prevent unscrupulous users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to Deal with The majority of your email marketing.
(We will get to automations shortly, don’t worry.)
But whether it is a brand new blog post, podcast, or timely Announcement, there’s always a reason to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, together with the option of changing the subject line and email articles.
– RSS effort: Create a recurring campaign That sends new content to readers using your site’s RSS feed.
Aside from a few additional options, the Majority of these will follow Exactly the same step-by-step process of a standard effort.
So let’s walk you through it.
Once you click to create your effort, you’ll be requested to Select a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and select from one of the pre-designed email templates — that will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to select From which is a little on the low side, but the designs are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll select the first template from the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add different Kinds of content to your email, including videos, merchandise columns, and societal connections.
After making your adjustments, simply click’Done Editing’ and you will Be taken to the recipients’ options where you can choose your groups or sections.
The tab also allows you To develop segment-like rules on-the-fly, in the event your targeting is not quite right.
Finally, before sending, you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that’s immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Top Email Marketing Firms
Managing Your Subscribers
Possessing granular control over your subscribers is arguably among The most essential aspects of any email marketing software today.
Because highly personalized campaigns are necessary if You are looking to increase opens, clicks, and, most importantly, your own conversions.
And while most providers Permit You to”tag” subscribers in order To target them effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are basically principles.
Your readers belong to a segment only when they fulfill the Specified principles, and are automatically inserted or removed so.
Here’s what establishing a rule looks like:
Notice how you can also combine Principles, in addition to another rule when the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and also the difference in name, These act much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but ultimately decided against it.)
Contrary to Segments, Groups are upgraded manually or via an Automation rule — which we’ll get into in a minute — and they don’t have any value aside from what you call them.
As you start to use this stage, you’ll Start to understand Where Segments and Groups are generally used, but MailerLite offers a hand in case you’re unsure:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to bulge multiple subscribers collectively according to a common denominator.
Somewhat confusing, I will admit… but I feel it’s a fair trade-off For the additional flexibility. In any case, they’re optional.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their own areas, such as title, business, and nation.
If You Would like to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers along with Your custom field information in separate columns… or can simply add these fields to your forms which will only apply to prospective subscribers.
Here’s a screenshot of a test area I made and added into a form:
I will not go too much into the shape Stuff here since I have an entire section on this below, but this is the strategy I’d recommend if you wished to use this feature.
Again, once you’ve collected your custom field data from fresh Subscribers, you can pull them in to your email content and subject line.
Just click the’Personalization’ drop down and select your Customized field.
I am barely scratching the surface Of what is possible with custom fields, but it’s important that you understand this is a feature you can use.
Overall, it’s fair to say MailerLite has their subscriber Management and personalization features on stage. Top Email Marketing Firms
If you’re not impressed with what you’ve seen up to Now, then maybe The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, then you’ll be Able to select from 8 pre-designed templates.
Again, while the template selection Is not winning any awards, but it does offer a great foundation to work from if, for example the majority people, you don’t have that natural eye for design.
I went ahead and selected the’Lead Generation’ template, however They all ultimately do the identical job; collect an email address.
This time, the editor will give you 17 building blocks to Further build or change your landing page.
Now, I have used my fair share of Visual page builders, and this is better than a few dedicated solutions *Infection * WPBakery.
Along with the basic building blocks, you can use components like Hero segments, popup buttons, testimonials and countdown timers.
No, it will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this thing over-delivers on all 3 form types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Decent set of form building tools.
Also, but you can also create popups and landing pages Through this exact same interface, so there’s a lot to cover here.
Let’s begin with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your site to display it on specific pages.
Despite beginning super fundamental, the form designer lets you To customize everything from the form style, fields, background, name, input fields and, clearly, the button.
Form text can also be edited directly, which Provides you a chance To visualize your copy in real time.
It would’ve been nice to have Some templates here, but as you know, there’s more to a form than simply its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form functions, including adding extra fields and establishing a custom success page.
(There is even a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also lets you customize the default message, Which will replace the embedded kind and prevents users from redirecting.
Last but surely not least, you Can assess how your form displays on cellular by switching the toggle to responsive mode.
You won’t be able to make any design changes , but it makes Sense to check, nevertheless.
So that’s an overview of the Embedded form but as I said before, you may even create popup forms in MailerLite.
While the Vast Majority of this installation process is identical, you will find A few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a good base to work from and the editor is just as simple to use for this form kind.
Clicking on the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types This time around:
Considering paid tools like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup types.
And, like before, you can perform the styling options to get it Matched up with your own branding.
Finally, you can Select the close Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text choice, or have .
This is where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation analytics, and form signups.
Clicking into any effort will Give you special coverage for that effort.
This is where you’ll discover a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, you can click into individual areas of the report for a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so You can see exactly how your readers interacted to one another.
Reports for automations will also be Available under the’Automations’ tab, even though I found these to be less insightful than effort reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and most will find the available data more than enough to meet their demands.
What is email advertising without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you’ve used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something which certainly can’t be said for each and every email advertising software.
After establishing your trigger, you can begin adding steps to your workflow.
These measures can be anything from sending an email, including a Postpone, a conditional split, or an act, like transferring a contributor or updating their records.
Here’s a straightforward workflow I set together, where readers Are unsubscribed when they don’t open my email within 7 days.
There are countless Possibilities when it comes to workflow automations like this, and MailerLite ought to have no trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks a number of the conditional components. (Split, Visit, Goal, etc.)
For example, there’s currently no automation for moving Readers directly into another automation.
That being said, the Majority of these activities can Nevertheless Be achieved by moving Subscribers into various groups that activate new automation workflows. It is simply not as effective…. yet.
Another matter of efficiency here is when creating new mails From the automation workflow builder.
After adding an email cube to The workflow, you will be asked to add your subject line that then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be briefly Redirected to the standard campaign creation wizard, which I covered earlier in the critique.
This time, but as Soon as You’ve established your email, clicking on the ‘Done editing’ button will direct you back to the automations workflow rather than the usual sending alternatives.
Ultimately, your email address will be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email within your automation cube, which means you can get an idea of what it contains at a glimpse.
While this procedure may seem like A grind on newspaper, it is really much quicker than what I’m utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you’ve come over from something like ConvertKit where The editor is loaded inside the automations builder, you will likely find this a downgrade in performance.
It’s quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there’s one type of automation You will not find in MailerLite, also I think that it’s very important to highlight.
The ability to activate an automation (or measure ) based on how Subscribers interact with all the pages on your website.
This Sort of behavioral targeting just isn’t available in MailerLite right now, so if it’s something you use or plan to use, you may want to skip this one. Top Email Marketing Firms
The Price of MailerLite is one of the tools largest Selling things, and let’s face it, we all love a good deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding in your emails using this program, it is still an wonderful alternative for anyone starting out.
And what about the top plans?
It turns out, at around half the Price of this competition generally, MailerLite is undoubtedly among the cheapest options available on the industry. Plus, if you are willing to pay annually, you can also get an even better discount.
In Reality, I have not been able to locate anything that does exactly the Exact Same job, cheaper.
MailerLite is one of those very few email marketing tools The (very crowded) sector in the last couple of years, and that’s no easy feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you From the remarks. Top Email Marketing Firms