Intro Top Email Marketing Programs
When I asked you to name an email Marketing tool, what would you say? Top Email Marketing Programs
MailChimp? Aweber? ActiveCampaign?
Like most online industries today, email advertising has been Dominated by the same large players for the previous decade. Which means that they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time customers to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I’ll be tearing MailerLite from limb To limb to find out if it really stands its ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Utilize email builder/template editor
– Practical Email elements for example countdowns and merchandise boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website monitoring Top Email Marketing Programs
Like most email advertising providers these days, You’ll Need to Go through a review process before being able to properly use the software.
When you first register, you’ll be asked to complete your profile.
This includes information such as your organization name, website, Industry, address, business size, list size and even the kind of material you intend to send.
Then, you need to confirm your Website (or domain ).
This is still part of the acceptance process, and MailerLite will Simply inquire which email is associated to that domain so they can email you a verification link.
Once you’ve completed those Steps, you ought to wait it out.
The MailerLite team will review your application, assess your Website, and determine whether you are a good fit for their services.
(Quite simply, they are making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to create campaigns and perform with the features, but you won’t be able to send anything until approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these steps aren’t perfect for getting started, it Does help prevent unscrupulous users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to handle Nearly all your email marketing.
(We’ll get to automations soon, do not worry.)
But whether it’s a brand new blog article, podcast, or timely Announcement, there’s always a reason to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will provide you several options.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Variations, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, with the option of altering the subject line and email articles.
– RSS effort: Create a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Aside from a few additional choices, the Majority of these will follow Exactly the same step-by-step process of a standard campaign.
So let’s walk you through it.
Once you click on to create your campaign, you’ll be requested to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and select from one of their pre-designed email templates — that will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to choose From which is somewhat on the low side, but the layouts are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to use, Making viewing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add distinct Kinds of articles to your email, including videos, merchandise columns, and societal links.
After making your changes, simply click’Done Editing’ and you will Be carried to the recipients’ choices where you are able to select your groups or sections.
The tab also allows you To develop segment-like rules , in the event your targeting isn’t quite right.
Finally, before sending, you’ll get to the’Program’ screen.
This is where you control if your broadcast email should go Out, if that is instantly, at a set time/date, or according to your subscribers time zones.
Impressive, right? Top Email Marketing Programs
Handling Your Clients
Having granular control over your readers is arguably among The most essential aspects of any email advertising program now.
Because highly personalized campaigns Are Essential if You’re searching to increase clicks, opens, and, above all, your own conversions.
And while many providers Permit You to”label” readers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you start up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are essentially rules.
Your subscribers belong to a section only when they meet the Specified rules, and are automatically added or eliminated so.
Here is what setting up a rule looks like:
Notice the way you can even blend Rules, as well as an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Unlike Segments, Groups are upgraded manually or via an Automation principle — which we will get to in a moment — and they don’t have any value besides what you call them.
As you Begin to use this stage, you’ll Start to understand At which Segments and Groups are typically used, however, MailerLite delivers a hand in the event you’re unsure:
Basically, groups are much more of a Deliberate activity on a per-subscriber basis, whereas Segments allow you to lump multiple contributors collectively according to a common denominator.
Somewhat confusing, I will admit… but I believe it’s a fair trade-off For the additional flexibility. Besides, they’re optional.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their own fields, such as name, business, and nation.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers along with Your custom field data in separate columns… or can simply add these fields to a forms which will only apply to prospective subscribers.
Here’s a screenshot of a test area I made and added into a form:
I won’t go too much to the shape Things here since I have a whole section on that below, but this is the strategy I’d recommend if you wanted to use this attribute.
Again, as Soon as You’ve gathered your custom field information from fresh Subscribers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I’m barely scratching the surface Of what is possible with custom fields, but it’s important that you understand this is a feature you can use.
Overall, it is reasonable to state MailerLite has their contributor Management and personalization features on point. Top Email Marketing Programs
If you’re not impressed by what you’ve seen up to Now, then maybe The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, but it does offer a fantastic base to work from if, for example most people, you don’t have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They finally do the same job; collect an email address.
This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.
Now, I’ve used my fair share of Visual site builders, and it is already better than some dedicated alternatives *cough* WPBakery.
Together with the basic building blocks, you can use elements like Hero segments, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite really offers a Adequate pair of form building tools.
Also, but you can also create popups and landing pages Through this same interface, so there is a lot to cover .
Let’s start with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your site to display it on particular pages.
Despite starting off super basic, the form designer allows you To customize everything in the form style, fields, background, title, enter fields and, of course, the button.
Form text may also be edited directly, which gives you a Opportunity To visualize your copy in real-time.
It would’ve been nice to have Some templates, but as you know, there is more to a form than simply its appearance.
Clicking the’Settings’ tab will allow you to configure how the Form works, such as adding additional fields and setting a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, Which can replace the embedded form and prevents users .
Last but surely not least, you Can assess the way your form displays on cellular by shifting the toggle to responsive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to check, nevertheless.
So that is an Summary of this Embedded form but like I said before, you may also create popup forms in MailerLite.
While the Vast Majority of the installation process is identical, there are Still a few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a good base to work from and the editor is at least as easy to use for this form type.
Clicking on the’E-commerce’ template takes me into a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types Now around:
Considering paid tools such as Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this level of control over popup forms.
And, like before, you can play with the styling options to get it Matched with your branding.
Last, you can choose the near Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text choice, or have .
This is where most email Marketing platforms would leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the main dashboard.
Here you’ll see everything from campaign open and click info, Subscriber development, automation stats, and form signups.
Clicking into any campaign will Give you specific reporting for that campaign.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the ordinary consumer…
…but if you really want To dig into the numbers, it is possible to click into different areas of this report for a more comprehensive breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also shows a click map, so You can see how your readers interacted to one another.
Reports for automations are Available under the’Automations’ tab, even though I found these to be less enlightening than campaign reports.
Here’s a Fast example:
Total, MailerLite does a Stellar job with their reporting port, and many will find the available statistics more than enough to fulfill their needs.
What is email marketing without a dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The good news? If you’ve used a visual workflow builder, You’ll instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and simple to navigate — something that certainly can not be said for each and every email advertising program.
After establishing your trigger, you can Start adding steps to your workflow.
These measures can be anything from sending an email, adding a Delay, a conditional split, or an action, such as transferring a subscriber or upgrading their records.
Here’s a simple workflow I set together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite ought to have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional components. (Split, Go To, Goal, etc.. )
For Instance, there’s currently no automation for transferring Readers directly into a different automation.
That being said, most of these activities can still be achieved by moving Subscribers into different classes that activate new automation workflows. It’s just much less efficient…. yet.
Another matter of efficacy here is when generating new mails From the automation workflow builder.
After adding an email cube to The workflow, you’ll be asked to add your topic line that then appears on the block itself.
From there, clicking the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the review.
This time, however, once you’ve created your email, clicking on the ‘Done editing’ button will guide you straight back into the automations workflow rather than the usual sending alternatives.
Finally, your email address will be Loaded into your own automation.
A Wonderful touch here is using a thumbnail preview of your Email inside your automation cube, so you can find an idea about what it contains at a glance.
While this procedure may seem like A grind on newspaper, it is actually much faster than what I am used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, so you’ll likely find that this downgrade in performance.
It’s quick enough for me, Personally, however I guess it’s all relative.
Before I wrap up this section, there’s one type of automation You will not find in MailerLite, also I think that it’s very important to highlight.
The ability to activate an automation (or measure ) based on how Readers interact with all the webpages on your website.
This Sort of behavioral targeting only isn’t available in MailerLite at this time, so if it’s something you use or intend to use, you might want to skip this one. Top Email Marketing Programs
The cost of MailerLite is among those tools biggest Selling things, and let’s face it, most of us love a fantastic deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding in your mails using this program, it is still an wonderful option for anyone starting out.
And what about the top programs?
It ends up, at approximately half of the Cost of the competition on average, MailerLite is by far among the least expensive options available on the industry. Additionally, if you’re willing to pay annually, you can also get an even better discount.
In fact, I have not been able to locate anything that does the Exact Same job, cheaper.
MailerLite is among the email advertising tools The (very crowded) industry in the last couple of decades, which is no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you From the remarks. Top Email Marketing Programs