Introduction Tyson Quick
Instapage is a program dedicated to helping you create better landing pages. Tyson Quick
The first thing you Want to know is that it’s 100% Devoted to landing Pages and landing pages only.
Like the other good’s out there, this program offers the Following:
A drag-and-drop editor
Integrations with major email and advertising tools such as Marketo, MailChimp, etc..
Detailed landing page analytics
Generation of mobile-responsive pages
Publish pages quickly
A clean user interface
Access to professional stock images
But these are just a couple of the highlights. Let’s dig into what makes Instapage so good at what it does.
As Soon as You’ve chosen your template, you’ll be accepted to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of the Best about, and with it you can fix the fonts, colors, and designs to match your current site or advertising materials.
The editor Is Totally drag and drop, so you can set any element Exactly where you want it to be inside the page. With this, you can include:
Headlines & Paragraphs
Images and Videos
And it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement options to drag your components to, you can place them anywhere on the page you like.
As you drag your elements to various places, Instapage will display Guidelines that will assist you space and align all components so.
And, because having a mobile-friendly design is essential these days, Instapage lets you easily switch between mobile and desktop view to be certain everything is optimized and placed accordingly across all of the devices.
If need be, you can even edit your webpage straight from the mobile view.
The Way to Create A Landing Page
Because This is the epitome of that which Instapage does, I thought I would take you Through the process of producing a landing page.
When you initially log in, you’ll find a listing of All of the landing pages You’ve created. If this is the first, obviously, you won’t have a lot to pull from here.
Rather, select Create a Standard Page.
This will give you three choices: create a page in the template, an AMP page, or upload an Instapage file.
Most often, you’ll go the template route.
Do note that AMP pages are designed for mobile, and Might be a Good path to go if you’re designing a page specifically for mobile usage. All these are made to load incredibly quickly, but you are going to get this option if you’re signed up for the Enterprise program.
For our purposes, we are going with a template.
When You Decide to use an Instapage template, then you’ll be presented with All available templates.
That’s 194 options, to be exact.
To make it easier, you can filter the templates by particular types Based on the objective of your campaign: Lead generation, lead gen (two-step), click-through, webinar pages, mobile program, and also thank you page. Tyson Quick
Publish Your Landing Page
When you’re ready to publish your page, you have a couple choices.
You can print it to:
A custom domain name
A demonstration page
A custom domain is really self-explanatory. Simply enter in the domain name You’d like to print to. But remember, that one does require a modest technical know-how. Fortunately, Instapage comprises a video to help you through the procedure.
If you host a Website on WordPress and wish to publish your landing page There, Instapage has a plugin devoted to doing just that.
This makes the process incredibly easy. Just log in your Instapage Account from your WordPress site and publish right there.
Publishing to Facebook is just as simple. Pick the option and your Facebook webpage, and it will publish.
Or, if you want a Complete demo of your page until it goes live, publish it To Instapage’s demonstration domain review.
As a bonus, you can download your landing pages directly to your computer for future use.
Now let’s take a look at the bells and whistles.
Instapage Includes a few added features that help separate from The other applications out there.
Instablocks — those are useful for times when you need to create multiple landing pages, but do not wish to change the fashion of the webpage. As opposed to recreating your entire webpage, it is going to save your elements for you to be reused. You’ll have access to blocks produced by Instapage or you may make your own.
Heatmaps — this is a very trendy analytics attribute that provides you insight into how users are interacting with your page. It tracks mouse movement, clicks, how far visitors scroll, and in which they spend the most time on the webpage. Note: heatmaps are only available using the Optimizer program
A/B testing — If you would like to test different components of your page, it is possible to divide test utilizing Instapage. Just copy your main copy and make a second copy with any changes to the text, pictures, CTAs, etc.. When you publish your page, some will see the control version and others are going to observe the variation. Info about how each performs will be kept in your Instapage analytics department.
Analytics And Reporting
Obviously, no leading Advertising software is complete with no committed analytics section.
Instapage is no exception, and this is actually one of its biggest Selling points.
The neat thing about Instapage Is It Permits You to set up Conversion goals directly in the editor, then track progress over time.
From the Editor, you’ll find segments called Conversion Goals and Analytics in the right click menu.
In the Conversion Goals segment, you can set Certain goals to track in Your analytics.
From the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics department after you webpage is pushed Live, you will find information about your webpage’s conversion rate based on the goals you set.
This is also where you’ll find information Concerning the performance of Your split evaluations, and you may also tweak the traffic split between the two test versions here.
You’ll also find a section that collects information on the prospects each Page has accumulated.
Obviously, Instapage is not without its flaws, and it falls somewhat short Of its rivals in these regions:
The large one: price. Instapage is more expensive than many of its rivals
Advanced features only available with costlier plans
may have additional analytics, such as top performing webpages
Here’s a rundown of Instapage’s most impressive attributes:
Pixel Perfect editor, and a drag-and-drop editor that is extremely easy and intuitive to use
accessibility to heatmaps
Collaboration attributes for groups
Excellent customer support and help features
Now for the part you’ve all been waiting for: the price.
Instapage comes with three pricing tiers.
The first, the Core plan, starts at $69.99/month also comprises most fundamental Features such as the mobile-responsive builder and Instablocks.
The next level, Optimizer, begins at $99/month and provides you access to Unlimited A/B testing, heatmaps, and conversion goal tracking.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 private sub-accounts and branded guide alarms.
Instapage does include a free 14-day trial, so you can test the waters To see if it is the match for you.
Generally, most will benefit from the Optimizer program.
While you can eliminate the Fundamental Core program for just designing and Publishing (amazing ) landing pages, the Optimizer gives you access to helpful tools such as heatmaps and A/B testing, which can help your overall conversion speed in the future.
Overall, Instapage is a great option for People Who need to place Jointly quick, landing pages that are professional.
It provides high-quality pages at a simple-to-use format, making perfect For beginners and more experienced page designers alike.
And though its extra features will cost more, they certainly add to the experience. The use of A/B testing and heatmaps will help guide your production and plan, and conversion target monitoring will let you know whether you’re on track.
Bottom line: If your goal is better landing pages, then you can not go wrong with Instapage. Tyson Quick