Instapage is a software dedicated to helping you produce better landing pages. Unbounce
The first thing you Want to know is that it is 100% dedicated to landing Pages and landing pages only.
Like the other good’s out there, this program offers the Following:
A drag-and-drop editor
Integrations with important email and advertising tools such as Marketo, MailChimp, etc..
Thorough landing page analytics
Creation of mobile-responsive webpages
Publish webpages fast
A clean user interface
accessibility to professional stock pictures
But these are just a few of the highlights. Let’s dig into what constitutes Instapage so great at what it does.
Once you’ve selected your template, then you’ll be taken to the Instapage Template editor.
This is one place where Instapage actually shines. Its editor is one of those Best about, and with it you can adjust the fonts, colours, and layouts to match your existing website or advertising materials.
The editor is completely drag and drop, so you can place any component Exactly where you want it to be within the page. Using it, you can include:
Headlines & Paragraphs
Images and Videos
Plus it gets better.
Instapage’s editor is Pixel Perfect, so instead of having pre-defined Grids and placement options to drag your elements to, you can place them anywhere on the page you prefer.
As you drag your elements to different areas, Instapage will display Guidelines that will assist you space and align all elements so.
And, because using a mobile-friendly layout is essential Nowadays, Instapage lets you easily switch between mobile and desktop view to make sure everything is optimized and placed so across all devices.
If need be, you could also edit your webpage directly from the mobile view.
The Way to Create A Landing Page
Because This is the epitome of what Instapage does, I thought I’d take you Through the procedure of producing a landing page.
When you initially log into, you’ll find a list of all the landing pages You have created. If this is your first, obviously, you won’t have a lot to pull from here.
Rather, choose Create a Normal Page.
This will Provide you three choices: create a page from a template, an AMP page, or upload an Instapage file.
Most often, you are going to go the template path.
Do note that AMP pages are designed for mobile, and Might be a Fantastic path to go if you’re designing a webpage especially for mobile use. These are made to load incredibly quickly, but you’ll get this option if you’re signed up for the Enterprise plan.
For our purposes, we’re going using a template.
When you choose to use an Instapage template, you’ll be presented with All available templates.
That is 194 options, to be precise.
To make it easier, it is possible to filter out the templates by specific types Depending on the objective of your effort: Lead generation, direct gen (two-step), click-through, webinar pages, mobile program, and also thank you page. Unbounce
Post Your Landing Page
When you’re ready to publish your page, you have a few options.
You can publish it to:
A Customized domain
A demo page
A custom domain is really self-explanatory. Just enter in the domain You’d love to print to. But beware, this one does require a little technical know-how. Luckily, Instapage includes a video to help you through the process.
If you host a Website on WordPress and want to print your landing page There, Instapage includes a plugin devoted to doing exactly that.
This makes the process incredibly simple. Just log in your Instapage Account from your WordPress site and print right there.
Publishing to Facebook is just as simple. Pick the choice and your Facebook page, and it’ll publish.
Or, If You Would like a full presentation of your webpage before it goes live, publish it To Instapage’s demonstration domain .
As a bonus, you can download your landing pages straight to your computer for future use.
Now let us take a look at the bells and whistles.
Instapage Includes a few additional features that help separate from The other software out there.
Instablocks — those are handy for times when you have to create multiple landing pages, but don’t want to change the style of the page. Rather than recreating your complete page, it will save your elements for you to be reused. You will have access to blocks produced by Instapage or you may make your own.
Heatmaps — this is a really trendy analytics feature that provides you insight into just how users are interacting with your page. It tracks mouse movement, clicks, how much visitors scroll, and where they spend the most time on the webpage. Note: heatmaps are only available with the Optimizer program
A/B testing — If you want to test unique elements of your page, it is possible to split test utilizing Instapage. Just copy your primary copy and make a second copy with any changes to the text, images, CTAs, etc.. When you publish your page, some will see the control version and others will observe the variation. Info about how each performs will be kept in your Instapage analytics department.
Analytics And Reporting
Of course, no leading Advertising software is complete with no dedicated analytics section.
Instapage is no exclusion, and this is actually one of its greatest Selling things.
The neat thing about Instapage is that it allows you to set up Conversion goals right in the editor, and then track progress over time.
In the Editor, you’ll find sections called Conversion Goals and Analytics at the right-hand menu.
From the Conversion Goals segment, you can set specific goals to monitor in Your analytics.
In the Analytics segment, you can add Google Analytics, Facebook Pixel, Tag manager, etc..
Then, when you assess our Analytics department after you page is pushed Live, you will find details about your webpage’s conversion rate depending on the goals you set.
This is also where you’ll find information regarding the performance of Your split tests, and you may also tweak the traffic split between both test versions here.
You will also find a section that gathers information on the prospects each Page has accumulated.
Obviously, Instapage isn’t without its defects, and it falls somewhat short Of its rivals in these areas:
The big one: price. Instapage is more expensive than many of its competitors
Advanced features only available with more expensive plans
Could have additional information, such as high performing webpages
Here’s a rundown of Instapage’s most remarkable features:
Pixel Perfect editor, and a drag-and-drop editor that’s extremely Simple and intuitive to use
Access to heatmaps
Collaboration features for teams
Great customer service and help features
Now for the part you’ve all been waiting for: the cost.
Instapage includes three pricing tiers.
The first, the Core plan, starts at $69.99/month also includes most fundamental Features like the mobile-responsive builder and Instablocks.
The next degree, Optimizer, begins at $99/month and provides you access to Boundless A/B testing, heatmaps, and conversion target tracking.
And finally, that the Team & Agency plan starts at $179/month and Includes 15 personal sub-accounts and branded lead notifications.
Instapage does come with a free 14-day trial, so you can test the waters To see whether it’s the fit for you.
Generally, most will benefit in the Optimizer plan.
While you can eliminate the basic Core plan for just designing and Publishing (amazing ) landing pages, the Optimizer offers you access to helpful tools like heatmaps and A/B testing, which can help your overall conversion speed in the future.
All in all, Instapage is a great option for those who need to place Together fast, professional landing pages.
It provides high-quality pages in a simple-to-use format, making perfect For novices and more experienced page designers alike.
And though its additional attributes will cost more, they certainly add to the experience. The use of A/B testing and heatmaps can help guide your production and strategy, and conversion target tracking will let you know whether you’re on track.
Bottom line: If your goal is better landing pages, then you can not go wrong with Instapage. Unbounce